After a few episodes of the broadcast exclusively sponsored by Jiang Yan, it quickly set off a heated discussion in the mainland. The ratings of the TV station and Weibo video are extremely high, breaking the record of mainland variety shows.

Needless to say, Weibo's publicity strength can be popular, even bad shows can be popular, not to mention a god-level variety show.

After the voice of Huaxia became popular, Jiangyan's attention increased a lot, and the user growth rate of various products showed a good increase, and these alone earned back.

Hang Yu suddenly remembered Hua Shao's fame skills, so he asked Liu Jin to arrange for the host to learn Hua Shao, and introduced Jiang Yan's various products as the opening remarks at a super fast speed, which received good results.

And many viewers also know through this show that it turns out that Jiang Yan Company has so many products.

The sales volume of the two mobile phones of the cats, Lion and Kolat, has exceeded 80 million, more than 60 million in China, and more than 10 million in other Asian countries. The results are very good, but Hang Yu is not very satisfied with foreign sales.

Ma Siyuan is also not satisfied, and in addition to continuing to promote in Asian countries, he is also preparing to enter the Indian and European markets. With a population of one billion, India is a market with a lot of potential and is currently dominated by famous brands such as Samsung and Nokia.

However, just when the development of smartphones was in full swing, Nokia collapsed because of the wrong choice.

There are many reasons why Nokia is weak, and some people say that it loses because it is technologically backward, which is certainly wrong. Because as early as 2004, Nokia developed touch technology in-house, and even the now popular 3D technology.

At that time, Nokia's annual R&D expenses were estimated to be 5.8 billion euros, more than four times that of Apple.

Some people say that Nokia is a pedantic and dysfunctional bureaucracy, but according to the analysis of Dr. Járko, a research director at the Finnish Institute of Economic Research, Nokia is a very efficient company and very cost-oriented, which are its advantages.

It's just that it's gone too far.

Nokia's ability to control costs has long been a successful lesson plan.

"The Nokia 1616 model has become a success story in emerging markets, and the strengthening of supply chain, sourcing and mass production capacity has allowed Nokia to launch this phone for just $32," according to an article titled "The Emerging Nokia?."

At the same time, the average selling price of similar feature phones is $206 in the U.S. and $238 in Europe.

Nokia was able to do this thanks to its superb design capabilities.

While the average development time of mobile phones takes one year, Nokia can launch more than 50 mobile phones in one year, and more than 100 models are sold in the same period.

If you say that the number of parts of a mobile phone is about 300, you need more than 50 different parts.

Nokia sells 100 phones, but only needs to stock 500 parts, and other competitors have 1.5 times the amount of material they need. This allows it to reduce not only the cost of parts stockpiling, but also the cost of procurement through large economies of scale due to the sharing of parts.

Sophisticated calculations are not without reason, and Nokia has almost the most complex supply chain in the world.

Nokia has more than 10 production bases around the world, 50 strategic partners, and in India alone, Nokia has more than 800 repair centers covering 412 cities and towns.

At every step, risks and costs must be precisely controlled.

"With 800 repair centers covering 412 towns, such a huge service chain has fallen. I think what happened to Nokia is very instructive, and when we enter the Indian market, we have to take a different approach. Ma Siyuan said.

"What do you think, just say. Hang Yu doesn't know the Indian market, but after reading Ma Siyuan's investigation report, he feels that this guy has done his homework, and it is better to let professionals do what he doesn't understand.

In this regard, Jiangyan is obviously better than Samsung, because Samsung's sales companies abroad have no autonomy. And Hang Yu trusted Ma Siyuan a lot, and Ma Siyuan did not live up to his trust and expectations.

"I don't think it's worth it to lay offline sales channels and maintenance centers abroad. Moreover, India's infrastructure is backward, the cost of offline laying is much higher than that in China, but the efficiency is very average. Especially for smartphones, if you just break the screen, the general repair shop can replace it, and if there is a problem inside, the repair center we laid is estimated to be useless. Qualified repairers are hard to train, especially in places like India, where we can't always send thousands of professional repairers from China. Since offline costs are too high and inefficient, I think we should focus on online. You can cooperate with local e-commerce companies, or you can sell through international purchasing agents, and the cost and yield are much higher. Ma Siyuan said.

"How is the development of e-commerce in India?" Hang Yu asked.

"India focuses on the development of the software industry, and e-commerce appeared earlier than us, but the development speed is slower than ours, and there is no e-commerce company like us and Ali in the country. However, they are online shopping, so I don't think that's a problem. Ma Siyuan said.

"How is their logistics service. Hang Yu said.

"It's worse, but Indians don't care much about that, and they can't say they don't care. Is the chairman willing to invest in India's logistics?" said Ma Siyuan, who does not think Hang Yu will be interested in Indian logistics.

"Big cities can be considered, and second- and third-tier cities can be counted. Hang Yu said.

"I see. Ma Siyuan thinks that Hang Yu's decision is very wise, if Hang Yu invests in logistics in India's second- and third-tier cities, it will really be too much money.

Obviously, Hang Yu doesn't have that much money to burn now.

Even in India's big cities, as long as their local logistics services are passable, it is better to save some money.

"Are you sure you're going to compete with Samsung?" asked Hang Yu.

"I'm more than 70 percent sure. Ma Siyuan said.

"So confident. Hang Yu said.

"Why is there no confidence, the cost performance of Samsung mobile phones is not comparable to us at all, last year's sales in China were more than 30 million units, and this year there are only more than 10 million units left. Overseas sales are a bit higher than ours, but as long as we operate properly, it is not impossible to reproduce the domestic scene. Ma Siyuan said.

At this time, the cats have become a brand mobile phone second only to Apple, completely beating Samsung, Sony and other brands in China, and also have strong competitiveness abroad.

Although the technical level is not as good as others in some aspects, it is cost-effective, which is enough!

In the past, Samsung could be horizontal, that was to eat the old book, there were few smartphone brands, and users were not aware of the problem of cost performance. But in China, with the rise of cats, domestic users have realized this.

So this year, cats are shining in China, and sales have soared, and presumably foreign users should also be aware of this.