Chapter 806: Defeat Samsung
It can only be said that Samsung does not have a conscience for low-end users, or that they are too arrogant and do not care about whether low-end users are satisfied.
Or they have a fluke mentality, thinking that low-end users will not notice the subtle gap between the same grade of mobile phones.
Most low-end users really don't have much level and can't notice the subtle gaps, but Samsung forgets one thing, there are mobile phone enthusiasts in this world, and they will evaluate all kinds of phones for various purposes.
Hang Yu controls Weibo and Family Letters, the two largest social platforms in the country, and only needs a little push, and the evaluation video can become popular. Because the assessment is completely real, users only need to experience it carefully to feel it.
So gradually, Samsung's reputation in China is naturally not so good.
Of course, this does not mean that Samsung has made less money, because Cats has some mobile phone parts that are ordered from Samsung. In other words, cats sell well in China, and a considerable part of the profits are still earned by Samsung.
This is the end of not mastering the core technology, not letting Samsung earn but also letting other companies earn.
At present, Jiang Yan Company mainly earns brand money and screen money, with a brand profit of about 700 yuan per mobile phone, a profit of 40 or 50 yuan for a mid-range screen, and a profit of 100 to 200 yuan for a high-end screen.
Cats have sold more than 70 million mobile phones this year, but their screen sales have exceeded 130 million.
Orders mainly come from some low-end brands at home and abroad, and there are fewer high-end brands for the time being, such as ZTE, Huawei, and Meizu. This is also the reason why Hangyu has increased investment in screen research and development, even if the brand of cats is cold, it is very profitable to sell screens.
"In addition to the sales of the mobile phone itself, it is also necessary to develop more screen procurement customers. The production of mid-range screens of the cats company is already very large, and it is a period of weak mobile phone sales, and screen sales are more important. Hang Yu said.
"I will. Ma Siyuan replied.
"Manager Tan, you must continue to expand the output of screens, the mobile phone market will be bigger in the future, we can't be alone, it is best to win orders from most mobile phone brands on the market, including Apple mobile phones. Hang Yu said.
"We already have plans to expand production, I'll send it to you later. Tan Zongqin said.
In fact, there are many things that don't need to be reminded by Hang Yu, Tan Zongqin concentrates on making mobile phones, of course, he is more professional than Hang Yu.
"In addition, we want to design a new concept mobile phone for the family letter software, focusing on family affection, mainly for middle-aged and elderly people and children, requiring simpler operation and healthier use. Hang Yu said.
"It's easier to operate and easier to understand, but it's healthier to use?" Tan Zongqin asked.
"For example, the radiation of mobile phones, the harm of the screen to the eyes, these details. Of course, young people don't care, but the elderly and children do, and strictly speaking, consumers will pay more attention to the health of the elderly and children. The new concept mobile phone is mainly health and safety, and it is best to have missing trace, basic physical examination function, medicine reminder, childlike alarm clock, learning function, etc. Hang Yu said.
"It's a great new concept, I'll get someone to look into it when I get back. Tan Zongqin said.
At present, cats are pre-installed with Weibo, because most users are still used to using Weibo.
However, as a social platform specializing in mobile terminals, Jiashu is actually more suitable for mobile phone users, but it is difficult for everyone to get used to it for a while.
Hang Yu is also not easy to force everyone to use, so he has the idea of designing a new concept mobile phone for family letters.
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Samsung's sales in mainland China have plummeted by more than half this year, and Hangyu certainly wants to help it reach its final glory.
At this time, there was no explosion door, and the reason why Samsung's sales plummeted was entirely because cats were too popular. In addition to the high cost performance of Cats, the new operating system contributes a lot, because Cats' operating system is better to use than Android and is highly rated on the Internet.
Foreign countries dare not say that there is no chance for Android to dominate in China, because many mobile phone manufacturers have obtained the authorization of the cats operating system from Jiangyan Company after seeing the direction of this year's wind.
Anyone can use the Cat Operating System, but the Cat Operating System is not completely open source.
After obtaining the authorization of Catman, you can get targeted compatible updates, so that different mobile phones are more compatible with Cat's operating system. You can use it without authorization, but you can't get the technical support of cats, and the experience will be worse.
Software and hardware need compatibility, fit, and Android's biggest weakness is the lack of compatibility. Because it's completely open-source and doesn't offer compatible technical support, it doesn't have a say in the enterprise market.
The so-called enterprise market is a user who pays more attention to experience than the average high-end user.
But there are drawbacks to this, technical support is not unlimited, first of all, manpower is limited. If you don't get authorization and technical support, the experience of cats is not as good as Android, which is more embarrassing.
Therefore, cats can only selectively provide authorization, general copycat mobile phones, low-end mobile phones will definitely not be authorized, and cats cannot spend a lot of manpower and material resources to help them engage in compatibility support.
The comprehensive comparison is as follows: Android is fully open source, Cats are semi-open source, and Apple is not open source.
"Judging from the market feedback, our approach is right, and we will insist on a semi-open operating system in the future. At the same time, we also have to work closely with authorized brands, if they use the same core components of the mobile phone as us, the compatibility can not be improved. As long as the mobile phone brands with high sales are integrated, it is inevitable that cats will surpass Android and Apple. Hang Yu said.
"I think so too, and then I will negotiate with the licensed brand to unify the parts as much as possible. In this way, not only can you save transportation costs, but also reduce the purchase price when the purchase volume is large. Tan Zongqin said.
In fact, cats did not have the concept of "semi-open operating system" at the beginning, and it was pure coincidence that such a concept was made.
Because cats made mobile phones first, and the sales were still very good, and then they made operating systems. Therefore, when making an operating system, it is natural to optimize it for cats.
However, when Hang Yu set up an operating system research team, he asked them to conduct open research and development, so Han Dongwen Yisheng and others made the greatest "selection" of the two at that time.
As a result, after the cats mobile phone was launched, the local use effect was indeed better than Android, and other mobile phones used the cats operating system, but it was not as good as the local effect. In order to solve this problem, the cats urgently convened a technical meeting.
In the end, it was decided that it was impossible to completely reject the previous design.
The cats are so good to use and sell so well, is it necessary to sacrifice the cats for the sake of the "open effect"? This is obviously impossible, and Tan Zongqin does not want the cats themselves to have accidents.
At that time, the first other brand to adopt the cats operating system was Huawei, as an important partner, Tan Zongqin could not ignore the needs of the other party, so he could only work hard for the development team of the operating system.