"How can you control so many retail companies, it's useless for you to coordinate with them. Hang Yu said: "Let's take a look at a set of data to understand the development of the retail field. ”

Hang Yu opened a video, which shows the data map of the capital division, warehousing division, store division, channel division, distribution division and other data of domestic retail enterprises, which is clear at a glance.

These data charts are based on the timeline changes, from 02 to 11 years, the domestic retail enterprises are developing rapidly, but there are still many market gaps, and there is a lot of duplication in the retail layout in developed regions.

To put it simply, the layout is unbalanced, the layout is repeated in developed areas, and the market in second- and third-tier cities is blank. Not to mention the fourth, fifth and sixth tier cities in the future, most of them only have commissaries, and even slightly more sophisticated small supermarkets are difficult to see.

"The offline layout is not good at this, everyone drills into places with more people, and places with fewer people are limited by actual conditions, and it is difficult to ensure profits. But we have made an O2O platform, which can reduce the impact of real-world conditions to a certain extent. Hang Yu said.

The most intuitive one is distance, because the people in backward areas are scattered and widespread, and people are too far away to open a supermarket and are too lazy to buy it.

And with the Internet bonus, customers who are far away can place an order online and have it couriered.

This is a little different from a delivery service, which is when the supermarket hires its own delivery staff, which incurs unnecessary costs. The express delivery is the responsibility of the logistics company, and the cost can be compressed to a minimum.

That's why Jiang Yan and Ali have to work together to integrate retail and logistics at the same time.

"We mainly integrate warehousing, channel and distribution divisions, and now many retail companies build their own warehouses and have their own channels and distribution centers, but they are not doing well. Suning is also doing well, after all, it is now half an e-commerce platform, so it pays more attention to the distribution business. Looking at the whole country, there are no more than five retail enterprises that do their own channels, warehousing and matching. This is good to see who you compare with, and compared with our swallow logistics, they are all scum. Hang Yu said.

It's not that Hang Yu boasts, the service quality of Swallow Logistics is higher than that of SF, but the layout time is short, and the logistics network and heritage are not as good as SF for the time being.

After making a logistics platform, Jiangyan Company has slowed down the development of Swallow Logistics slightly, on the one hand, the burden of Swallow Logistics is too great, and on the other hand, the development is so fast, the internal development of Swallow Logistics also needs to be rectified.

Not to mention channel distribution, many retail companies are reluctant to spend money to build their own warehouses, and it is common to find a house at will, or even build a greenhouse as a warehouse.

It can be imagined how poor the storage environment is in an ordinary house or greenhouse.

"Let's talk about channels first, at present, most retail companies don't actually have their own channels, and they are all cooperating with channel providers. The channel is divided into upstream and downstream channels, and several links have naturally increased a lot of costs. One of the most important reasons why our products can be sold so cheaply is that we have reduced the barriers for channel providers. Take the goods directly from the manufacturer and buy them directly online, with almost no extra costs in the middle. This is our advantage, and in the future we will not only maintain it, but also make all retail businesses do the same. The reason why many retail companies are squeezed by channel providers is because they have no connections and no money. We can help them, and think about how much money you can make just by supplying all retail businesses if we supply them all in one place. Hang Yu said.

"That being said, our supply capacity is limited, and we are also a channel provider, so we want to make their money, so why should they choose us?" Xu Rui said.

"With our service is more affordable, the price is cheaper, because we are the boss of the online channel, we will become the boss of the upstream channel next. We have so many advantages, and whoever refuses to cooperate is his own loss. What we need to do is to integrate a group of retail companies that are willing to cooperate and have the willingness to expand. When our strength is strong, we will squeeze out those retail companies that are unwilling to cooperate and have low quality. China doesn't need so many retail enterprises, and it is enough for retail enterprises at all levels to keep three to five of the best quality. The number of retail enterprises is less, and the quality has gone up, which is also a great benefit to us. Hang Yu said.

Xu Rui and others heard Hang Yu's ambition, if this plan is done and successful, the entire Chinese retail field will undergo earth-shaking changes.

And Jiangyan Company, which is leading this change, will inevitably get the greatest benefits.

But if you want to lead the transformation of the retail field, you can't just pay lip service, you must have money and iron fist.

However, Jiang Yan's technology investment in the Internet and mobile phone fields is too large, and funds are tight, and there is no extra money to do this.

The senior executives present were very interested in this project, after all, they were responsible for e-commerce, and of course hoped that the company would invest more money in e-commerce. But no one took the initiative to speak, because this project cannot be done with a little more money.

Lots and lots of more ... money, so much that they are hesitant.

"If we want to become the boss of the upstream channel, we can't do it alone, we need to cooperate with Ali and the logistics platform. The purpose of cooperating with Ali is to co-finance, because they are also beneficiaries, and they want to lie down and pick up cheap, but there is no door. The logistics platform can increase our competitiveness, and in the future, we will deliver not only to individual users, but also to retail enterprises. Our delivery prices are cheaper, and we also deliver to our doors, so why don't retail companies choose us. Hang Yu said.

"Simply set up an upstream and downstream channel alliance and master the upstream and downstream channel resources, and retail enterprises naturally have to be obedient. Jiang Rong said.

"With such a huge domestic channel, it is not easy to integrate it, unless Ali and the logistics platform work together. However, the logistics platform is also mixed, I don't know if they have the vision and courage. Xu Rui said.

"Ali, I will personally persuade Mr. Ma that the logistics platform will be handed over to you, and you must try to attract them to participate in the plan, which is a good thing for all of us. With the premise of the previous regional layout, I believe they should be happy to get a piece of the pie. Hang Yu said.

"Leave it to me, I'll talk to them. Xu Rui took the initiative to take on the task.

"Okay, you'll be in charge. Hang Yu nodded, and then he said: "Although it is difficult to integrate domestic channels, the success rate is still relatively large, and it is actually foreign channels that make me difficult." ”