Quantitative change will lead to qualitative change.

When the magnitude reaches a certain level, it will cause a change in nature.

This is an eternal rule.

Immediately, Zhao Tian focused on the cost price.

"The cost price reaches 80,000 yuan, how can it be so high?" If I remember correctly, even if the 'Cosmic Walker' used high-cost manufacturing due to parts problems, it seems that the cost price of the whole vehicle did not rise to such a level.

Chang Chang said: "Regarding the cost, Mr. Wei mentioned it."

The current cost price is based on the actual cost. Considering that in the later stage, Huaxing and Huaxin, after the cost is reduced, the total cost should be reduced to a certain extent.

In addition, once the cooperative aluminum project is put into operation, if the production capacity can meet the demand, there will be a certain reduction in the vehicle frame at that time. ”

Zhao Tian tapped on the table and asked, "So, everything can only wait for Juke to be completed?"

Lao Chang nodded, "That's pretty much it." ”

At present, aluminum alloy is the main material used in the manufacture of various parts of automobiles.

If the aluminum industry, which belongs to the Universe Group, is put into operation, the cost will naturally be much lower than the original.

"How long will it take?" Zhao Tian asked, naturally from the aluminum industry.

Lao Chang is not very sure, after all, the management of these things is in Li Minghao's hands, and he has no reason to pay attention to it very carefully, and said: "It may be a month or two!"

"No!" Zhao Tianduan thought for a while, and suddenly remembered the time when Li Minghao had mentioned it to him.

It should be less than a month.

More than a month has passed since the personnel adjustment of the board of directors at the beginning, and Li Minghao said that it will take two months at the earliest.

Now, it should be soon.

Zhao Tian's eyes lit up, and he immediately called Li Minghao, and soon got a definite answer.

Twenty days.

In the aluminum industry, Wu Yan is supervising the work, and the progress has been catching up.

After all, from the perspective of the overall situation, the faster the progress of the aluminum industry, the greater the help will be for the overall business of the group.

Whether it is Huaxin Company or Huaxing Company, they are anxious for the completion of the aluminum industry.

Now the 'Huaxia Changxing' model has also joined the waiting queue here.

'Twenty days. Zhao Tian muttered.

And began to calculate the time when the 'Huaxia Changxing' model was launched.

At present, the plan has just been finalized, and it is bound to go through a period of field testing.

Usually, this cycle is about three weeks.

The approximate time basically coincides with the completion time of the aluminum industry.

Smoothing these out, Zhao Tian began to have new ideas for the price of the 'Huaxia Changxinger' model.

Then he asked: "Did Wei Jianping mention that if the cost is reduced, what is the minimum?"

He really mentioned this, and he often said: "It should be around 60,000, but this is just his estimate." ”

After all, the price of all raw materials in and out must be subject to the actual storage, and the rest can only be estimated.

Hearing that the cost price had been reduced by nearly thirty percent, Zhao Tian was relieved.

In this way, the pricing of the 'Huaxia Changxing' can also avoid the range of '200,000 level', and it can still maintain a not too big gap with the previous models.

Then he said to Lao Chang: "Let the finance department and the marketing department re-evaluate the price at a cost of 60,000 yuan, and then bring it to me." ”

After pondering for a moment, he agreed, got up and left, and hurried to do this.

For Zhao Tian to make such a decision, he still felt a little inappropriate.

After all, the actual cost price is about 80,000 yuan, no matter whether it can be reduced to 60,000 yuan in the future, from the overall operational risk consideration, it is most prudent to use 80,000 yuan as a benchmark to set the price.

You must know that there are too many links involving funds in the middle, and if it fails to develop as expected, it may cause a lot of trouble for the group.

But then again, the aluminum industry has been the key to several major businesses of the Universe Group recently.

If the aluminum industry is completed, the product cost of Huaxin and Huaxing will definitely be reduced to a certain extent.

These will bring the most intuitive cost reduction to the automotive business.

Moreover, if the final confirmation of the 'Huaxia Changxinger' is really carried out according to the current estimated price, and the final price exceeds 200,000 yuan, it will have a great impact on the sales in the later stage.

After all, in terms of consumer groups, the initial strategic goal of Universe Group was set in the middle and low-end range with the largest proportion, and after breaking through 200,000, it will directly enter the 'light luxury' level, which is obviously contrary to the target group.

What's more, Lao Chang has been thinking about it recently, mostly based on the sales target of 1.5 million. The price is high and the price is low, and he will definitely choose the latter.

In this way, we can maximize the sales increase.

The finance department and the marketing department are also amazingly efficient.

In less than half an hour, Lao Chang returned to Zhao Tian's office.

"Eighty-five million and two hundred eighty-nine thousand nine hundred ninety-eight. "I always give two sets of data.

Listening to a set of quotes with bits and pieces, Zhao Tian sneered.

The voice in my head made up: 'Don't want ninety-nine-nine, as long as ninety-nine-eight, the daughter-in-law who can't sleep well will be carried home.' ’

……

Don't ask, such a piecemeal and neat, popular quotation must have been thought up by the group of cubs in the marketing department.

This is the most common way for those mainstream mediocre merchants in the current market, but to let the marketing department learn from them.

I don't know why Zhao Tian laughed, and Chang Chang asked, "Is there anything wrong with these two sets of prices?"

Zhao Tianlian stopped laughing, waved his hand and said, "It's not because of this." ”

Then he groaned: "The selection of this interval of the marketing department is still a little high, so let's just eliminate it." ”

Lao Chang couldn't wait for this, and nodded in agreement very obediently.

However, the price given by the finance department still needs to be considered. Zhao Tian thought about it and felt that the price of the finance department was still a bit high.

Of course, this is not that Zhao Tian is unwilling to make more profits for the group to better develop and grow.

It was precisely because of this consideration that he felt that such a price still needed to be considered.

After all, a chef who doesn't eat fat can't make delicious dishes, and a company that doesn't want to make money won't live long.

An increase in the profit of a single model does not necessarily lead to an increase in the overall figure.

On the contrary, under the benchmark of ensuring a certain profit, small profits but quick turnover, there may be greater gains.

What's more, the level of the target consumer group is there, and the pricing of the first three models is basically at the same level, if this situation is broken rashly, I am afraid that it will cause indigestion in the market, and then the gains will outweigh the losses.

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