Long Ling just came to the Jaguar Land Rover Celestial Empire Branch, and with the support of Maddie, she replaced the top leaders in several core departments such as sales, marketing, and after-sales, and all these people were her old subordinates brought from Wangjiang Automobile, which made the atmosphere of the Jaguar Celestial Empire Branch tense.

Now that he has only been in office for less than a week, the company held a meeting of all middle and high-level cadres, and the company's boss Maddie fully supports Long Ling.

Once a son of heaven and a courtier, no matter which era, which country, which company, in fact, they are all universal, and those who can do the middle and high-level of Jaguar Land Rover Tianchao Branch will not have a low IQ and EQ.

"I'm a very direct person and I don't like to go around the bush. I'm here with a mission, and I think everyone knows what to expect. Someone does the business of killing, no one does the business of losing money, and the acquisition of Jaguar Land Rover by Guanghui Automobile is not to be a pick-up man for Ford Motor. Before I came, I went to meet Mr. Jiang, and he was very dissatisfied with the development of Jaguar Land Rover in the Celestial Empire in recent years", Long Ling began her speech.

"Everyone sees how fast the Celestial Empire's automobile market is developing, but how many cars did Jaguar Land Rover sell last year? Less than 10,000 units, less than one-tenth of that of Audi, and completely unworthy of Jaguar Land Rover's position in the automotive industry."

"For so many years, Korn Ferry Group has worked towards the goal of success in everything we do, and we at Jaguar Land Rover are no exception. To this end, I issued a military order to President Jiang, and the Jaguar Land Rover Tianchao Branch must maintain an annual sales growth rate of more than 100% from this year onwards, at least for three consecutive years, and this year is even more crucial."

As soon as Long Ling's words came out, the executives of the original Jaguar Land Rover Celestial Empire Branch had a little headache, in their opinion, although the Celestial Empire's car market is developing rapidly, it is still very far from the 100% growth rate.

In Long Ling's eyes, and even in Jiang Hui's eyes, one hundred percent seems to be a big number, but considering that Jaguar Land Rover's sales in the Celestial Empire are less than 10,000, and an increase of 100% will increase sales of less than 10,000 units, this is actually not as difficult as imagined.

From Jiang Hui's point of view, now invest in the filming of "Snail House", if the speed is fast, it will be filmed in two or three months, and then the hit of "Snail House" will definitely drive Land Rover's sales skyrocket, and the increase in the Range Rover model alone is estimated to be more than 10,000 units this year.

With this momentum, it is not a problem to add 20,000 units next year.

Besides, the cards that can be played in the hands of the Radiant Group are not only "Snail House".

"The Voice of the Celestial Empire" is already in planning, the post-production of "A Bite of the Celestial Empire" is almost completed, and although "2012" has not caught up with the Christmas schedule, it is estimated that it will not be released for too long.

There are so many articles that can be done here.

And after the localization of Land Rover in the following year, it is natural for sales to double in the first year, and it is not impossible to even quadruple.

"During this period, the company's personnel changes are also relatively large. The capable go up, and the mediocre go down. This will be the employment strategy of Jaguar Land Rover Tianchao Branch in the future. I hope that everyone's future development space can be broader, and Jaguar Land Rover, Guanghui Automobile and even Guanghui Group can provide you with a wider range of stage ......", Long Ling said alone for more than 20 minutes.

Generally speaking, in a meeting, there is a point in who talks more and who talks less, especially in this kind of meeting and the meeting of government departments.

Now Long Ling is talking eloquently on it, and Maddie obediently stays aside, which can be regarded as making the executives present once again confirm the judgment in their hearts.

If you don't want to get out, you can follow Mr. Long in the future.

With the status of the Radiance Group in the Celestial Empire business community today, if any senior executive of the Jaguar Land Rover Celestial Empire Branch deliberately gets along with the company, the Korn Ferry Group has a way to clean them up.

At least let them mess badly at home, that's a breeze!

"I will make specific arrangements for the company's key work in the near future", Long Ling continued, "The first is the construction of 4S stores, at present, Jaguar Land Rover has only dozens of 4S stores in the country, this number is too small, I hope that the total number of 4S stores under construction and construction will reach 100 this year, and by next year, the actual opening will exceed 100."

Although the number of 4S stores of a brand cannot be directly equated with its sales, it is closely related to the number of sales.

Of course, it's not always better to have more of them.

In a certain situation of cake, there are more people who share the cake, and everyone cannot eat enough, which must be unsustainable.

"In the past, the process of our dealer construction was still quite long, from the intention, signing the letter of intent, and then to determine the planning and design, start construction, decoration, personnel training, etc., it takes a certain amount of time. This year, we are preparing to introduce a new image standard for Jaguar Land Rover stores, bringing a new change. I hope to speed up the pace of construction of 4S stores by cooperating with powerful dealers such as Wangjiang Automobile", as a person from Wangjiang Automobile, Long Ling still knows very well how Jiang Hui hopes Jaguar Land Rover to develop.

Of course, some people may say that it is difficult to ensure the profitability of dealers by building so many 4S points at once. In my opinion, our products, whether they are Land Rover or Jaguar, especially Land Rover, have a relatively high degree of recognition in the market, the characteristics of products and brands are relatively clear, and the target customers are also relatively clear.

As a result, our customer demand has been relatively stable, or rather, under pressure from other brands, our moat is a little bit wider, and our ability to be profitable at the sales level is a little bit stronger. Because with the increase in ownership, the profitability of the dealer's entire after-sales service is growing very fast and obviously", Long Ling continued.

"Another piece is the improvement of marketing, as we all know, the influence of the Korn Ferry Group in the Celestial Empire Internet and film and television circles, we should make full use of this characteristic of the parent company to quickly enhance the brand power and popularity of Jaguar Land Rover."

Since Guanghui Film and Television is ready to invest in "Snail House", the matter of coordinating advertising placement with Jaguar Land Rover is also on the agenda.

"I contacted Guanghui Film and Television yesterday, they are currently preparing to shoot a TV series, there are some scenes in it that are very suitable for Land Rover's advertising placement, we need to immediately arrange a special person from the marketing department to contact the crew to communicate the specific implantation matters", Long Ling continued.

How to implant, Jiang Hui has actually given some advice to Director Zhao, but the process still needs to be negotiated with Jaguar Land Rover Tianchao Branch. ()

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