The Spring Festival is approaching, and Guanghui Film and Television has been planning a food documentary for a year, and it is finally time to meet the audience.

The Celestial Empire has been up and down for 5,000 years, and to some extent, it is an evolutionary history of eating.

In ancient times, there was a big god with horns on his head and a transparent belly called Shennong, and his grandmother was a female snail!

In that era when the whole people ate soil, it was impossible to satisfy Shennong's picky mouth.

So, in order to discover the food, he tasted all the grassroots and devoted his life to tasting for a hundred years, which is simply a groundbreaking figure in the history of foodies in the Celestial Empire.

During the Spring and Autumn Period, there was a foodie named Gongzi Song

Born with a foodie ability - the index finger moves, and legend has it that once you perceive the existence of food, your index finger will move inexplicably.

One day, Gongzi Song and Guisheng went to court together.

On the way, Gongzi Song's index finger moved involuntarily. Gongzi Song said: index finger, food also. Every time I move my index finger like this, I am sure to eat something delicious.

Once, when he went to the Jin Kingdom, he moved his index finger and ate the stone fish, and again when he went to the Chu State, he moved his index finger and ate swans and acacia oranges.

In the Song Dynasty, eating instantly stretched to the height of art, which all relied on the well-known writer Su Dongpo, who left Dongpo meat, Dongpo elbow and Dongpo crisp and so on.

In ancient times, gentlemen were far away from cooking, and most of them would not touch such vulgar things as cooking!

Only Su Dongpo can be elegant, but also not vulgar, between the vulgar and elegant, leisurely and uninhibited!

To summarize his life simply, there are only two things, either eating and eating, or writing and writing.

He knows what season and what to eat.

For example, the artemisia is full of short reed buds, which is the time when the puffer fish wants to eat.

With such a culture left over for thousands of years, the saying that "the people take food as the sky" is really not wrong.

"Mr. Jiang, Mr. He, after many times of coordination, the imperial court still did not agree to our bid, and we are ready to advance according to the second plan", Jiang Hui came to Guanghui Film and Television to listen to the progress of "A Bite of the Heavens".

Although the impact of eating on the people of the Celestial Empire is very huge, programs related to eating have always been unpopular.

When Guanghui Film and Television was post-editing "A Bite of the Heavenly Empire", it began to discuss the broadcast of the documentary with Imperial Court TV, Imperial Capital Satellite TV, Shanghai Satellite TV and other TV stations.

However, on the one hand, food programs have not had high ratings, and on the other hand, documentaries are also a niche category.

The combination of the two makes all TV stations not optimistic about "A Bite of the Heavens", the price is relatively low, and the broadcast time is also arranged in a time period that is not taken seriously.

This is still looking at the face of Guanghui Film and Television and Guanghui Group, otherwise some stations will not even talk to you when they hear about the food documentary.

I don't know if they will regret it in the future, and when the ratings of the show come out, I don't know how big the psychological shadow area of these people is?

In fact, the problem of the unpopularity of traditional food programs was also reflected on when Jiang Hui asked Guanghui Film and Television to shoot "A Bite of the Heavens", but compared with the popular "A Bite of the Heavens" in later generations and the existing food programs in the past, the reason is more obvious.

Looking at many food programs that have been broadcast, they basically invite professional cooking staff to show the production of dishes, and even many raw materials and seasonings have not been seen by ordinary people, which invisibly has a gap with the audience, which is also the reason why many food programs that spend a lot of energy are warm but not popular.

"A Bite of the Heavens" takes a different approach, producing a food program in the form of a documentary.

The so-called documentary is a film or television art form that takes real life as the creative material, takes real people and real events as the performance object, and processes and displays them artistically, so as to show the truth as the essence and use the truth to arouse people's thinking.

It is precisely this seemingly unpretentious form of creation that captures the hearts of the audience.

"A Bite of the Heavenly Empire" moves the traditional kitchen to the north and south.

From the plains and forests to the ice fields to the sea, you can find food everywhere.

And the food described in the film is not as unattainable as in traditional food programs, it comes from life, from the audience's side, and an unspoken sense of intimacy arises spontaneously.

Looking at the show itself, traditional food programs always start with food theories such as cuisine, and talk about it, beauty is beautiful, but it is out of reach.

"A Bite of the Heavenly Empire" breaks this convention, and a lot of the content starts from a family's day, cutting into nature and intimacy.

The protagonist's ordinary day may also be the day of creating food, as if the food described in the film is around the audience, how many people will resist such an art form?

Looking back at the traditional food program, it is nothing more than preparing the ingredients, getting out of the pot, and ending, and each episode is the same step, which mechanically makes people have no expectations.

"A Bite of the Heavens" has made a huge innovation in this regard, and there has never been a food TV production that has been so closely linked to people and food, perhaps the food that contains the story is more appealing.

"Since they don't know the goods, let's follow the second plan. Tudou.com has already been coordinated, right?", Jiang Hui asked.

The broadcast plan of "A Bite of the Heavenly Empire" is ideally broadcast at the popular time of the popular channel of the Imperial Court Channel, followed by the good time of other popular TV stations.

If there is no good TV station and a good time slot, Guanghui Film and Television would rather choose Tudou to broadcast online, and then sell the broadcast rights to the TV station after the influence comes out.

It's better to have less than to overuse!

This can be regarded as one of Jiang Hui's styles.

"Mr. Fang personally arranges the publicity and promotion of the program, attaches great importance to it, and the first batch of advertisements have been broadcast on Tudou.com, Intranet, Guanghui Weibo, Guanghui Games, etc., and are waiting for the official launch," Wang Lu said.

As one of the few programs that Jiang Hui personally paid attention to, Fang Dawen naturally knew the status of "A Bite of the Heavenly Empire" in Jiang Hui's eyes, and paid 100% attention to it.

"In this way, you go and discuss with Long Ling again, and ask them to contact the advertising department of Guanghui Film and Television, and add Land Rover advertisements at the beginning and end of "A Bite of the Heavens".

Jiang Hui thought that many episodes of "A Bite of the Heavenly Empire" were filmed outdoors in remote areas, which was very suitable for advertising Land Rover, and even a few additional shots for Land Rover could be considered.

The aircraft carrier fleet, the aircraft carrier fleet, only when the strength of every ship of the entire fleet goes up, will the strength of the entire battle group be substantially improved.

Therefore, in order to improve the strength of the aircraft carrier battle group of the Guanghui Group, Jiang Hui can be regarded as using all his tricks. ()

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