036: On the world's car situation
In the after-sales data statistics of vehicles sold in the past six months, the number of maintenance of "Han" brand cars registered in the register is about 300 units, of which the data due to quality maintenance is zero, and more than 90% of the maintenance reasons belong to the passive party in traffic accidents, and the data of active accidents are zero.
In the accident rate of the core components of the 'Han' brand automobiles, the core components of the whole vehicle have not been found to have abnormal feedback information for the time being.
That is to say, when the failure rate of core components is about 0.3%, it can rank first in the world, and the failure rate of "Han" brand cars can basically dominate the whole universe.
However, due to the fact that the "Han" brand cars have not been on the market for a long time, the market ownership is relatively small, and it has not yet been tempered by time, so it can only be reserved for the time being.
After the farce of the media incident, the sales of "Han" brand cars actually have an upward momentum.
The already small amount of inventory is gradually running out.
According to this order momentum, the sales of the first car and the second car are connected, and there is bound to be a vacuum period.
Zhao Tian knew that this situation was caused by the original planning, funding and other comprehensive problems, which caused such an inappropriateness.
However, now when the second car is in progress, the third car has been actually funded and approved, and basically there will be no similar situation again.
As for the sales vacuum that will appear, Wu Yan once suggested that the number limit of 100,000 units of the first car can be broken, and after a slight change, what 'commemorative edition', 'elite edition' and the like can be continued, or continue to maintain sales to wait for the arrival of new cars.
But they were all rejected by Zhao Tian.
The first car was originally rationed at 100,000 units, and the main purpose was to detect the acceptance of the market, and it was intended to be sold for a year or more, and the space company was able to improve its system and learn from the market experience as much as possible during this time.
I just didn't expect the sales to far exceed expectations.
Since this is already the case, Zhao Tian will not force too much, the road must be taken step by step, and the money can be slowly available.
In recent days, with the assistance of the personnel department, Wu Yan's operation planning department has been basically set up, and there are more than 10 team members.
After the rules were almost in order, Wu Yan began to lobby Zhao Tian again and talk about the 'planning group'.
After all, once some of these powers are transferred to the department, the operation planning department will work more efficiently in the future.
It's just that Zhao Tian still didn't let go, and only let him speak slowly.
Seeing that there was no hope, Wu Yan could only knock on the side and talk about the future orientation of the automobile market.
Judging from the current registered car companies in China, plus the scope of joint ventures, there are already more than 130 enterprises still operating in production.
Among these companies, only more than half of them can really achieve profitability and have a good market reputation, which means that in fact, half of the car companies are suspected of indiscriminately.
Moreover, among these car companies, there are hundreds of brands produced by sedan models alone.
From the rise of the Chinese automobile industry at the beginning of the 21st century to the present, in just over ten years, the number of new automobile brands has been dazzling, and it seems to be a scene of a hundred flowers blooming and a hundred schools of thought contending.
In fact, Wu Yan thinks that according to the orientation of today's world economic development and the performance of the world's major markets, the prosperous Europe and the rich Americas, the stock of automobile companies in these two mature markets is only about 40, and the brand is only 100.
Moreover, these two major markets contain dozens of countries, and on average, in the end, there are actually only one or two brands in each country.
On the other hand, the current situation of China's automobile industry is worrying.
Although at this stage, the data of Huaxia's automobile market in all aspects are stable every year, and there is a considerable improvement, but the future road is not optimistic.
The reason why the Huaxia market can accommodate three or four times the number or even more car brands is that it benefits from the huge carrier of this market, and the number of hundreds of millions of consumers is incomparable to any market in the world.
Moreover, based on the current actual situation, the automobile is a profiteering industry in China, and as long as it is a car factory, it can basically survive.
However, as the market gradually matures and the transparency of various systems in the market increases, it is bound to greatly reduce the profits of car companies. When the era of low profits comes, many car companies will definitely fall at that time.
From the perspective of the market, although the Huaxia automobile market has become increasingly popular in recent years, and the number of cars has grown explosively, many problems have also arisen at the same time.
The struggle between car dealers and consumers is expanding day by day, the number of automobiles is growing rapidly, adding many social problems, and the problem of product quality has always existed.
These growing problems have begun to make more and more people become rational.
And more consumers are paying attention to their own rights and interests.
Regarding the future direction of Huaxia's automobile market, Wu Yan asserted that brand service will be an existence that surpasses everything.
The service quality of the brand depends on the perfect system and basic departments of the car company.
Just like the 'experience store' that the universe company is building now, only when consumers can really get in touch with the decision-making level of the car company, when any problem arises, the decision-making level can deal with the problem and resolve the contradiction in line with the most essential purpose of solving the problem of the enterprise, so that any consumer can feel the service quality and generate trust.
In this way, it will not be the same as the vast majority of car companies now, casually attracting some dealers who only want to make money, so that some dealers who only have money in their eyes are mercenary, and try not to solve problems when they encounter them, which will lead to the increasingly depressed brand image of car companies.
After analyzing the general trend for a while, Wu Yanhu's words changed and turned to the universe company.
According to the current decision-making method of the Cosmos Company, although there are people with full experience and broad vision among the senior leaders, the old saying goes: if you listen to both sides, you will listen to the open and listen to the dark, and if you have one more person to discuss, you should be more thoughtful.
Moreover, after the establishment of the operation planning department, Wu Yan issued a new regulation to the department, including himself, all personnel, including himself, must conduct at least one actual social survey every month, whether it is consumer demand, problem feedback, etc., anyway, to get in touch with the actual situation first-hand.
Hearing this, Zhao Tian remembered that when Wu Yan first came, he had the experience of personally investigating the market, and although he still insisted on not letting go, he had already decided to consider these carefully.