037: Awkward new energy
In any case, the decision-making power of any company is the key to the company's prosperity and decline, and life and death.
Just like his own daughter-in-law, he can toss as much as he wants, and if others point fingers, he is still somewhat uncomfortable...
Shirked these, Zhao Tian thought of the unresolved new energy vehicle problem in the company for a long time, since Wu Yan had so many ideas, he wanted to hear his opinion.
After all, the problem of new energy vehicles, now the capital and basic energy problems have been guaranteed, if it has been delayed, the market opportunity is missed, I am afraid that it will be more difficult to do it in the future.
Zhao Tian asked: "Mr. Wu, what do you think if our company increases the new energy vehicle business now?"
Wu Yan just raised his eyebrows slightly, pondered for a moment, and said lightly: "If you open a new business, there is naturally no problem." ”
Zhao Tian's face turned happy and said: "Do you think the time is just right for us to increase the new energy vehicle business?"
After all, some people agree, and they still have more or less confidence in their hearts.
Wu Yan shook his head, which made Zhao Tian puzzled.
Wu Yan explained: "If the company wants to open any new business, there are several conditions that must be met: capital, technology, manpower, market, prospects, and planning. If these conditions are met, it is possible, even if the simplest manpower and material conditions are met, any business can be added. But the conversation changed and said: "But our company can't!"
Zhao Tiandao: "Why?"
Wu Yan said with a smile: "Don't forget, Zhao Dong, what is the core business of our company now! Now it is not only the new energy vehicle business, even if there are other important businesses, it is extremely inappropriate to not ensure the smooth progress of the automobile business." ”
Zhao Tian asked rhetorically: "But now if you want to increase the new energy vehicle project, there is no problem in terms of capital and energy technology, besides, now the new energy vehicle market has risen momentum, if we continue to wait, will we lose the opportunity?"
Wu Yan rubbed his chin, his eyebrows twisted for a moment, and then he released, "Let's not talk about capital and technology, but talk about the opportunity you mentioned Dong Zhao." Not to mention, Zhao Dong, you must know the general development history of many car companies in China. At present, several car companies with a relatively high market share in the domestic market, their real development history, is only more than ten years, compared with those "national" car companies, it is not an exaggeration to say that it is half a century late. It stands to reason that they must have failed to seize the opportunity or something, but why are they better than many decades-old companies?"
Wu Yan glanced at Zhao Tian, saw him with a thoughtful look on his face, and said with a smile: "In fact, in the economic market, the first opportunity is certainly one of the important factors for the success of the enterprise, but there are still more important opportunities!"
Zhao Tian tilted his head, "Timing?"
Wu Yan nodded, "Yes, it's the time, Huaxia's current sales can rank among the top ten car companies, that is, in the past ten years, the national economic level has improved, the consumption level has improved, and the products that meet the market demand have been launched to expand so rapidly." In addition, compared with the opportunity and timing of the time node, there is a more important point - the policy system. ”
Zhao Tian's brain has begun to run out.
Wu Yan said: "The take-off of China's automobile market is almost since the new century, and the annual sales growth of millions of units has been realized. Since the beginning of the century, Huaxia joined the 'World Technology Association', and a few years later, the government has introduced macro-control policies to promote the vigorous development of the national automobile industry, so as to have the prosperity of many domestic car companies today. ”
Zhao Tian nodded, although he didn't understand it very well, but he could still think of some of the special circumstances of the special era.
Wu Yan said with a smile: "Actually, in our current situation, there is no need to be so anxious about the new energy vehicle business. ”
Zhao Tian asked, "What do you say?"
Wu Yan said: "Although the scientific and technological progress in today's society is changing with each passing day, the automobile industry is still a relatively complex industrial system, and the development is not as fast as imagined. In terms of new energy vehicles, although I don't know too much, judging from various data in recent years, it is at most just in the bud. ”
Zhao Tian asked rhetorically: "New energy vehicles have now accounted for more than one percent of the entire automotive industry, how can it only be in the bud?"
Wu Yan explained: "The automobile industry has long been defined as one of the pillar industries by the state, and in the economic data statistics over the years, the output value of the automobile industry in various places accounts for a large proportion of the total economic volume, and some cities with developed automobile industries account for nearly 20% of the economic data." Although new energy vehicles account for more than one percent of the automotive industry, in fact, part of it is supported by the battery energy industry related to new energy vehicles. ”
"In addition, although there is national policy support, it is because from a global perspective, this matter is caused by environmental problems, and governments cannot find a better solution, so they can only do this for the time being. ”
Wu Yan suddenly asked: "Dong Zhao, you must know about the reputation of new energy vehicles in the market, right?"
Zhao Tian was a little speechless for a while, he had been thinking about how to put it into production and build it, or he was worried about technical things. Like the motor, overall frame, structure, battery layout, etc. in new energy vehicles, if you really want to talk about the real situation in the market, you really can't say a three.
Seeing that Zhao Tian didn't speak, Wu Yan asked again: "What about the problems that will arise in the use of new energy vehicles?"
Zhao Tianyi shrugged his shoulders with a look of 'I don't even know'.
Wu Yan was slightly speechless, he sometimes really couldn't figure out why a person who didn't know anything could make a company so big.
But it's just a spitting in my heart, not contempt.
Then he said helplessly: "If our company increases the new energy vehicle business now, it will face many of the same problems as most new energy vehicle companies now, that is, battery life, infrastructure charging piles, etc." Moreover, judging from the mandatory policies issued by the state, the state requires that the energy batteries on new energy vehicles must be guaranteed to customers for at least five years or more than 100,000 companies. But in fact, 100% of new energy vehicle companies cannot guarantee this. The reason why they dare to sell is because they have the mentality of arguing with consumers when there is a problem, after all, everyone is like this, and they have to accept it if they don't accept it. ”