Hang Yu and Pan Nian came to a tea restaurant and ordered a few famous desserts and snacks in Wuxi. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

"You may not believe it, but the night before you contacted me, I just came up with the idea of upgrading the forum to an e-commerce site. Unexpectedly, my idea is still in the embryonic stage, and you have already made the finished product. Pan Nian said with a smile.

"It's such a coincidence, I was inspired after using Taobao, and then I had this idea. Hang Yu smiled slightly.

How could he not believe that the PA forum would be upgraded to a daigou network in the future, but he was one step ahead in this life.

"How old are you, you're still studying. Pan Nian said.

"Nineteen, a freshman at Jiangdu University. Hang Yu said.

"It's amazing young people nowadays, I didn't understand anything when I was nineteen, I would play all day long. Pan Nian quietly gave Hang Yu a sugar-coated cannonball, perhaps with ulterior motives, or maybe just to open the conversation.

"I didn't make this website, I just came up with an idea and asked the seniors to make it. I am a student of the Department of Management, I don't know much about technology, and I am mainly responsible for management and operations. Hang Yu said.

"That's also very powerful, there are so many people who can make websites, the key is that it is difficult to come up with ideas. Pan Nian said.

"Thanks for the compliment. Hang Yu smiled modestly.

Pan Nian found that although Hang Yu was young, he had a modest and calm attitude, and he was not an ordinary student.

He lifted his spirits a little, and his expression became serious: "I registered with China Baby yesterday and found that you mainly focus on overseas milk powder, and feminine products with large sales are placed on the next page, why is this?"

Hang Yu also replied seriously: "My service target is mainland customers, and the sales volume of milk powder is also very large, so a single product is easier to promote." ”

Pan Nian disagreed: "Although a single product is easy to promote, it will look very monotonous in the later stage." When customers enter the website, they see all kinds of milk powder, which is too much. ”

Hang Yu said with a smile: "I have also thought about this problem you said, I plan to make a name for myself first, and then modify the columns on the homepage one by one." Change the following columns to clothes, shoes, electronic products, etc. ”

Pan Nian nodded and said, "That's fine, it's a good choice." ”

Then he raised a few more questions, and Hang Yu answered them one by one, and the conversation was relatively harmonious.

The homepage of China Baby focuses on milk powder, and links to other products have also been added in the upper left, and they are more eye-catching. Pan Nian also has a different understanding of the rankings, and he believes that publishing the rankings is not conducive to fair competition for shopkeepers. With these rankings, each store will inevitably try to compete for the rankings, and when the time comes, all kinds of shady scenes will appear, and the recommended seats will be wasted.

"Referral positions can collect money, and your rankings account for at least fifteen referral positions. And the shopkeepers on the list won't be grateful to you, so what benefits can the website get? You can't always collect money to make the list, that will make the website a miasma, and it will not be beneficial in the long run. Pan Nian said.

"Since we are doing rankings, fairness is the first element. Hang Yu thought about it and said: "Actually, I've been thinking about this problem, purchasing agents can't be compared with Taobao, Taobao is playing a lot, and he is now making money at a loss." Taobao wants to accumulate a large number of users, a huge influence, and only then does it start making a lot of money. But I don't have that much money to invest, and Daigou doesn't have the potential to learn from him completely. ”

"You can see it quite clearly, so what are your plans?" Pan Nian asked.

"Advertising space is charged, transaction is shared, and I think transaction volume is very important. The leaderboard recommends stores, which can increase their transaction volume, and the website will naturally get more shares. Hang Yu said.

"Wait, I always feel like there's something wrong. "Pan Nian can't turn the corner.

Pan Nian has never done an e-commerce website, he has only studied it for two days, and he can't say it for a while.

"The total number of customers will not change, no matter how you recommend it, how can you increase the trading volume? Assuming there is no leaderboard, customers still want to buy things, and it is impossible to buy more products because there is a leaderboard. Pan Nian questioned.

"Not necessarily, I think the leaderboard is a very interesting thing, it's inherently attractive. Suppose a customer clicks on an advertisement for a product, and the window that appears is all about this kind of product, he will most likely only buy this kind of product. However, when a customer clicks on a store on the leaderboard, the window that appears is a store with beautiful decoration and a large variety of products, will his desire to buy be magnified?" Hang Yu said.

"It makes sense, but the desire to buy is not reliable, and fifteen advertising spaces can cost a lot a year. And you also put the leaderboard in the middle, which is a more popular column segment. Pan Nian said.

"I think the leaderboard makes it easier for customers to find more reputable stores, more special stores, and more attractive. These advantages should be worth fifteen advertising slots. Otherwise, find a way to charge a fixed advertising fee on the leaderboard, that is, if you want to be on the leaderboard, you must not only have the corresponding data, but also pay a fixed fee. Hang Yu said casually, he didn't want to explain more on this issue.

"It's a good idea to pay a fixed advertising fee, it's pretty much the same, it's all about how you advertise. Even if we cooperate and share users, the traffic of China Baby is not very large. Pan Nian needs to know more about Chinese treasures, and in addition to what is available, he also wants to know where the future will go.

"Don't you also want to be a daigou network, what do you think?" asked Hang Yu.

"To be honest, I don't have any particularly good ideas, marketing is more than money. Of course, the website itself must be hard enough, as long as the user's dead end is pinpointed, it will naturally become popular after promotion. Pan Nian said.

Easier said than done.

Promotion costs money, but most of the websites don't have money.

It is more difficult to poke at the dead end of users, and there were e-commerce companies before Taobao.

Taobao came out in 03, as early as August 18, 1999, eBay has been established. At the beginning of the company's establishment, the company was based in a two-bedroom residential house in SH, and its founders, Shao Yibo and Tan Haiyin, were the only two employees at the time.

In March 02, eBay, the world's largest e-commerce website, injected $30 million into eBay.

But soon, Taobao pressed eBay to the ground and rubbed it.

The reason why Taobao can beat eBay is that it is slightly better in publicity and death. Hang Yu produced China's first daigou network, which is his advantage, but if the publicity and design are not effective, it will also be defeated by latecomers.

"I have a plan for publicity, but there are some secrets involved, and I can't tell you for the time being. As for the user's dead end, I think the user just wants a safe, fast, free, and equal way to buy and sell. By the way, it's free!" Hang Yu said.

"Safe, fast, free and equal, I can understand it, how can I explain it for free?" Pan Nian asked.

"It's very simple, all kinds of services on the website are free, buyers and sellers are happy, and they will naturally come to my website. Hang Yu said.

Taobao can beat eBay, and free service is a big feature. Later, Taobao also began to charge, but at that time Taobao was already a giant, even if the fees were still hot.

It is this that Hang Yu is entangled in, his funds are weak, and he is not allowed to serve for free for too long. But if you want to attract more users, free is undoubtedly a great weapon, and the ranking is a compromise plan that Hang Yu came up with.

The ranking list charges a fixed advertising fee, and Hang Yu just talks about it, but he doesn't plan to implement it.