Chapter 20 The National Day is very busy
"Yo, sales are so high. Brother Wang looked at the sales data displayed on the page, and was also shocked, at present, the best single product sold by their brand is only about 4,000 sales a month, and Yifeng's hanger, the first sales volume has reached more than 13,000. And the important thing is that the price of this single product is 9.9, and the price of his 4,000-month single product is only 5.9. The unit price has been reduced by nearly half, and the monthly sales have been more than three times lower.
"No, now this item is the top best-selling item in the entire category of our home furnishing. Zhu Wenhong explained. At this time, Sister Wang also came over, looked at the sales of this hanger, and her face was cloudy.
"I was lucky to get a good sign. No wonder you are in such a hurry. Sister Wang said with some yin and yang weirdness.
At this time, combined with what Wu Bin said at the time, there was something to do and he was going to leave, which seems to be a reasonable explanation, because there is a better brand, and it is definitely better to be the boss directly than to be an employee.
"This brand is a new brand, and Angkor has only been working on it for a month. Liu Nan explained.
"It's only been a month and it's been so high?" Brother Wang said in disbelief. Because the sales of this single product are almost more than half of their monthly sales. And what is told to him now is that this single product has only been made for a month, Wu Bin is so powerful, why didn't their brand do so well when they told him before.
Sister Wang and Brother Wang thought about the same. "Xiao Zhu, this category, why don't you tell me, such a good category, we also have to do it, during the National Day we went to find the factory, after the holiday, I will try to bring you a sample of the hanger, and then immediately make a drawing, you also report it to me, a month of sales of more than 100,000 yuan." These are all money, and you also take a little bit according to the profit, and if you do it, you don't get a few thousand dollars a month. Sister Wang said directly, of course, she doesn't think that this is completely Wu Bin's operational strength, and the reason for this should be that this category is very good.
When Liu Nan came to apply for the job before, she wanted to take over Wu Bin's work, but she was more lazy, and in the end she had no choice, so Xiao Zhu gave her the top, and Liu Nan was in the role of assistant plus customer service.
Although the volume of the flagship store is not very good, what is needed there is a complete operation team. Generally speaking, it's still relatively busy over there, and on the other hand, Sister Wang, they are very miscellaneous for the operation of the cat, although they are the e-commerce department, but the ordering of goods, and even the invoicing is to let the operation side get it all right, and then invoice the finance directly, and the work of the e-commerce department is a little messy.
There's also the idea of accounting for inventory every month. There is no recruitment, customer service, operations, artists, assistants, they do both. Whoever has free time should do more. Then there are two warehouse managers in the warehouse, but they often say that they are too busy to do it, and they need someone to help, otherwise they will not do it. This threat is still very effective, Brother Wang and Sister Wang, they let the operation, the artists, also go to the warehouse to help... As for why didn't you quit the warehouse, recruit two hard-working people again, with a salary of 3,000 yuan, in a place like SH, it's good for someone to come, and what do you want.
It is conceivable that Wu Bin was doing operations back then, and how miscellaneous his work was, but fortunately, Wu Bin did things quite quickly, and his work was not delayed.
"Now this category of hangers has been done by a lot of people, and the lowest price is more than 5 yuan, combined with the cost, it is estimated that it is less than 4 yuan, you are looking for a hanger to control the cost, if it is too high, there is no advantage to the left. Xiao Zhu also said at this time, in fact, it is impossible to say that it is not red-eyed, after all, if he makes this single item, it not only means that his salary will increase, but when he wants to change jobs in the later stage, his qualifications will be better-looking. As for cost control, this is also directly related to his salary, and he has no commission if he has no profit.
"Yes, okay, I got it. ”
....
During the National Day, Wu Bin first asked the finance department to help him contact a brand transfer agreement in Hangzhou.
Although Wu Bin himself is also applying for a brand, even if he spends some money to expedite it, it is still a little slow, so Wu Bin directly asked the financial company to help find some trademarks that meet his requirements.
During the National Day, although he did not go to work, after all, Wu Bin's customer saw that the volume was getting bigger and bigger, and the growth was so fast, their accounting company, of course, would try its best to maintain such a good customer.
In the end, the trademark was taken down very smoothly, and the trademark holder, when registering the trademark, was ready to do something, but after the registration, the daylily was cold, and the trademark was always in hand, which was useless.
Wu Bin would love to take over here, otherwise he would have been rotten in his hands.
In the end, it was sold to Wu Bin for 15,000, which was already very cheap.
After that, the trademark was transferred, and these were handed over to the finance side, and Wu Bin went directly to a garbage bag factory in Jinhua.
A factory sales manager found through the Alibaba platform.
After a phone chat, a preliminary agreement was reached, and the address was requested, and the details were discussed in person.
Obviously, the way Wu Bin talked about this time is similar to Wang Youfu's, the first point is to ask for an account period, and the account period is two months. The second point, cost-effective, is that the quality is generally okay, there is no need to use the best, and the price should be given to me to calculate a suitable one. In the first year, an agreement was signed to guarantee the completion of the purchase of 1.5 million, of course, this contract must have a corresponding compensation mechanism, if it is not completed, how much compensation needs to be paid. So there is still a bottom on both sides.
The second point reached a consensus quickly, small profits but quick turnover, which has always been the sales principle of many offline factories, of course, the premise is that there are multiple sales, and Wu Bin gave a purchase of 1.5 million a year, which is obviously profitable.
Wu Bin's side needs a low price in the early stage, because when promoting popular models, you need to try a lot of marketing methods, which are all money, and the accounting of costs and marketing expenses is actually very fine.
This is called controlling the cost, this cost includes, the cost of goods and operating costs, if this cost is not grasped well, a ruthless activity can make a brand lose a year's profits.
This kind of thing is not uncommon, but it is slightly better at this stage, and the fierceness of market competition is not so fierce, and it will not be so good in the future.
After the price of garbage bags was negotiated, Wu Bin still couldn't leave, and there were other companies.
It can be said that throughout the National Day, the employees were very happy, and Wu Bin was very busy.
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(Starting tomorrow, I will travel to Xi'an for three consecutive days, at least two days on the road, which may not guarantee stable updates, and I will try to keep changing.) )