MM also has a strategic plan to acquire Lucasfilm and Industrial Light & Magic.

Lucas's dream is to be a racing champion, but before graduating from high school, he drove a speeding car into a "Tree of Destiny" and the car was shattered, but fortunately he survived, but he fell from the driver's seat and landed in the director's chair.

These two companies were founded in the late 70s of the 20th century, and the computer revolution had been going on for some time, and from the book "Outliers", that is, Lucas was just at the stage when technology allowed it, and he had a premonition that the future of filmmaking would shift from optical mechanics and optical mechanics to digitalization and computerization.

"People who are accompanied by opportunities always achieve extraordinary things. Their success is not only the result of their own efforts, but also the result of their unique growth environment" - "Outliers"

Lucas has the ability to know people, he can pick up gold in the sand and gravel river, he got the opportunity to shoot "American Style Painting", but the funds can only raise 1.25 million US dollars, and he can't invite any big names at all, so what should he do? He had to go to a group of anonymous people, and finally completed it after tinkering, and Beimi alone made 115 million US dollars, and Lu used the first pot of gold he earned to develop the well-known "Star Wars" , Lucasfilm was founded, and seed funding.

Both the actors in "American Painting" and a group of anonymous people behind the scenes have finally become the mainstay of Hollywood. Lu can not only discover talents, but also make them shine, why do you say that? I said before that he had a premonition of the direction of future film production, although the computer revolution had already begun at that time, it still belonged to the flood era of the computer industry, even if there were even fewer people who thought of using computers to make graphics. After he set up a computer production department, he called people everywhere, and then he called the computer graphics lab at NYIT. In the end, of course, I took them all in, and then... Pixar... After successful incubation, this group of three non-parties became leaders in the IT industry after completing Lu's "military academy".

Lucas is a shrewd businessman, with extraordinary intelligence and adventurous courage, when he was making "Star Wars", when he talked to Fox about production and distribution, he refused a good salary, and offered to "share the revenue" with him, which was a precedent that there was no precedent before, others laughed at Lucas for being crazy, he laughed at others for not being able to see through it, and in the end "Star Wars" gave him enough to make him a billionaire.

Now everyone has the same example, Joe Gang and Kongscart, Huaxia Unicom talked about iPhone sharing, in addition to talking with Forbes about sharing, took all the work of "Star Wars" home, and obtained the right to use "Star Wars" peripheral products, in the seventies, who knew what peripheral products were? People have begun to use it to make money.

What's more, when Joe Gang Leader spent 10 million to buy Pixar from Lu, this was one of the biggest failures of his career, Pixar's market value is far from one of his companies, although Pixar was sold, but there is a SPA sale agreement in it, any new software technology developed by Pixar, he has "free", priority, non-discrimination, unrestricted, real-time use rights!

Lucasfilm and ILM are equivalent to Lucas's eldest son and second son, who would sell their son? Lucas would rather transfuse blood for the two companies when they were in the most difficult time than sell them, and now he has become a billionaire billionaire, let alone sell, even asking the price, which is a kind of humiliation for this billionaire.

But MM asked the acquisition team and officially issued a merger offer, they will pay four billion US dollars, half of the cash, half of the equivalent of MM's original equity, Lucasfilm and Industrial Light and Magic into the MM empire.

If the deal is successful, Lucas will be the fifth person to own MM's original equity after the Wang family, the Ellison family, the Egger family, and the Joe gang family, although it is only about 2.5 percent, but this is the second time MM has diluted the original equity, and even their multiple financings are only issuing Class B shares.

This condition is similar to that of Pixar

In a statement from the day, Mr. Iger, who was in charge of the acquisition, wrote: "Lucasfilm has demonstrated extraordinary imagination, passion, visual effects, and consistent storytelling from its founder, George Lucas. The alliance brings together Lucasfilm, a world-class film archive, and MM's unique and inexhaustible creativity in platform, commercial and marketing operations, and will provide long-lasting and significant drivers and benefits for both parties. ”

Lucas, meanwhile, said it was time to hand over Star Wars to a new generation of filmmakers. I've always believed that Star Wars will live forever beyond me personally, and at MM, it's going to last a long time. Lucas also pointed out that based on MM's current achievements and past experience, it is conceivable that "Star Wars" will develop better movies, series, interactive media, entertainment facilities, peripheral toys and even theme parks.

For the MM offer, Lucas is tempted.

The merger was made by Markla, and Iger, who was in charge, revisited all six Star Wars movies in one go, taking notes as he watched. In addition to the films, Iger also needs to learn about another treasure of Lucasfilm, intellectual property, based on which more Star Wars sequels can be developed.

Therefore, in this transaction, MM values the copyright of Lucasfilm's "Star Wars" series and "Raiders of the Lost Ark" series to start filming follow-up albums. The Star Wars series has always been published by 20th Century Fox, and MM will replace it in the future, but the rights to the first six Star Wars are still owned by 20th Century Fox (the fourth part is permanently owned, and the distribution rights of the remaining five parts expire in 2020). Lucas gave up box office revenue for future Star Wars sequels, and in exchange, he had all the rights except the box office, including various memorabilia, toys, and game adaptations, among others. It is estimated that Lucas will receive billions of dollars in royalty proceeds during his lifetime.

There are often proposals from companies to buy Lucasfilm and ILM, but he firmly refuses, saying: "I'm just a filmmaker, and most of the money I make is used to ensure that I continue to innovate in films, and I never wanted to become a powerful rich man by selling the company, all he wanted to do was make more experimental films." ”

Lucas's "500 Years Later" in the '70s was a miserable failure, and Warner Bros. re-edited the film despite Lucas's objections. Later, Universal did the same with another Lucas film, American Landscape, but the difference was that the latter was a box office success. Frustrated with the arbitrariness of the big studios, Lucas decided to take a different approach to his new film, Star Wars Episode IV: A New Hope, by voluntarily reducing the director's salary from $500,000 to $50,000, but demanding editing rights to all of his sequels.

When Lucas received the invitation, he began to carefully study the management methods of MM after taking over Pixar and Marvel, and it was clear that he was quite satisfied with the results.

In the negotiations between Disney and Lucasfilm, Lucas insisted that only Lucasfilm personnel who were best suited to run the new Star Wars sequel trilogy must keep their jobs. "I have a group of talented employees who have been working for this company for many years, who know how to market Star Wars, who know how to make a profit for the work through copyright development. "I think it's wise to keep the team intact," Lucas said. We need these people to guard our wealth. ”

After MM's acquisition of Lucasfilm, the new sequel trilogy of "Star Wars" - "Star Wars 7: The Force Awakens" will land on the big screen on December 18 this year, and "Star Wars 8" and "Star Wars 9" will meet the audience in 2017 and 2019, and Kathleen Kennedy, the former co-chairman of Lucasfilm, has been promoted to president and has become the designated successor of George Lucas. As the founder of Lucasfilm, Lucas, who has already retired, will not participate in the specific production of the new trilogy, but will only serve as a creative consultant for the film.

With this, Iger has completed three of the most strategic and important acquisitions of his career in recent years.

"Pixar is good at telling great stories with high-tech means and shares the same values as MM. Marvel is a widely recognized entertainment brand with a high-quality entertainment experience that covers both adults and a larger male audience. Lucasfilm also has a considerable number of supporters in the market segment. Robert Iger concluded, "These brands, all of which complement the current development of MM, will help us continue to write the MM myth." ”

As the helmsman of MM, Iger looks gentle and elegant, and even smiles a little childishly, but he has a very high emotional intelligence. "He's a great collaborator and a great listener. He has the ability to mediate disputes, and he shows a sophistication in dealing with things while being calm. He is able to accept everything and does not show obvious personal likes and dislikes. A colleague who knows him well commented.

He left Disney that year to join MM, a small and obscure company, as the second-in-command of a giant company, and eventually developed MM into a giant media company through deliberate risk-taking and careful use of power

"It's not like I'm a reckless person," he says, "but I'm also by no means a forward-looking person, I just don't want to waste my life worrying about what 'maybe' happen." ”

If MM is a giant ship that moves fast in the storm, and Egger is the helmsman of this giant ship.