The 2008 North Korean box office has far exceeded expectations.

The 2008 North Mi box office was full of drama. At the end of 2007, when the year was a record-breaking one, everyone was already preparing for a rainy day: what to do in 2008 without such blockbusters as "Spider-Man 3", "Shrek 3" and "Pirates of the Caribbean 3"?

Far beyond the expected summer file: However, after the gentle spring, this 08 summer, which was considered incomparable to last year, bloomed again and again: "Twilight 2" and "Sex and the City", which premiered far beyond expectations, "Mama Mia", "Rhymes of Las Vegas", "Pineapple Express", "Raiders of the Lost Ark 4", "Raiders of the Lost Ark 4", "Kung Fu Panda", "Robot Wall-E", "Superman for All", "Don't Mess with Johan", "The Incredible Hulk", "The Mummy 3" with stable performance , "Confused Detective", "Journey to the Center of the Earth 3D", "Tropical Thunder" and so on.

"League of Assassins", "Mama Mia", "Superman for All" by Will King's Landing, and "The Dark Knight" by the invincible king .......

Although there are also "Speed Racer", "Dave's Spaceship", "Electronic World Fight 2", "Alien Battlefield", "10,000 Years Before History", "Breaking the Sky", "Master of Love", and "The Chronicles of Narnia 2", this summer vacation is much more brilliant than everyone imagined.

Tortuous winter file: The next autumn is flat and stable, with occasional bright spots, and after entering November, Beimi Film Market broke out again. , Madagascar 2", "007: Quantum of Solace", and "Angels and Demons" premiered at the 70 million level for three consecutive weeks immediately raised the total income in 2008, as high as or even beyond the same period in 2007, but in the early and middle of December, due to "The Earth Stands Still", "Echo Bugs", and even Will Smith's "Seven Pounds" all suffered a tragic Waterloo, and "Four Christmas", which only relied on one to fight, was obviously not last year's "I Am Legend", "Alvin and the Chipmunks", and "National Treasure 2" The opponent of the triumvirate. As a result, the total annual box office fell again.

At the last moment, "Bedtime Story", "The Curious Case of Benjamin Button", and "Marley and I", which were released on December 25, rebounded wildly, and they rushed to save the world, but everything was a little late.

As of December 31, the total box office of 2008 (9.8 billion) still failed to surpass the historical high of 2007 (10.1 billion), but it also ranked second in film history, and there was no collective dive in 2005, which was far better than expected.

Among the six giants, the best income is Warner, a "Dark Knight" swept thousands of films, 600 million in North Rice, and 1.26 billion votes in the world, and the second place is MM, several big-selling works, making them North Mi box office income of 2.1 billion, market share of 21%, only a few million less than the champion Warner, and the third place is Disney.

This year is the year of the economic crisis, the biggest impact of the financial crisis on Hollywood, is the separation of Paramount and DreamWorks, the financial turmoil that broke out in September in the United States, affecting not only the financial market, all walks of life in the United States have been severely hit, the impact on the entertainment industry that belongs to optional consumption is naturally very obvious.

First of all, those private equity funds on Wall Street, dead and bankrupt, which made private equity for Hollywood scarce all of a sudden, and in these days of national money shortage, investing in movies has become an unwise choice.

From the moment of the outbreak of the financial crisis, the Hollywood film market has taken a sharp turn like the curve of the stock market, and now think back to the North Mi Film Market in September, which was the lowest point of the year, and the reason why no one in the entertainment industry can stay out of it is that the source of funds in Hollywood is linked to the financial system of Wall Street, and as the economy enters a recession, the adjustment of the entertainment industry is inevitable, because when the financial system itself is difficult to protect, then Hollywood has to face a large number of financial problems to solve on its own.

The impact of the financial crisis on the entertainment industry is obvious, the impact on DreamWorks is even more leading, on October 6, DreamWorks Animation's stock price fell by 7% in one day, even though DreamWorks in 2007 has a remarkable performance, but in fact the hidden reason behind the conflict of interest is not so simple, although DreamWorks has the best creative team in Hollywood today, but after all, compared with other major film companies, it started the late, and its own strength is also the thinnest.

When it was acquired by Paramount because of its lack of anti-attack ability, but now Paramount is also difficult to protect, so DreamWorks has to choose to cooperate with the Indian entertainment giant Reliance Group of Companies, after all, continuing the dream of film studios to produce 6 films a year requires an investment of 500 million US dollars to maintain, but whether Paramount is willing to come up with such funds is a question, after all, Paramount itself has lost a lot of funding sources, and Reliance can afford this price, which makes Xinde and DreamWorks quickly closer.

Tailai Laosi took Disney's path, but Disney's senior management saw all kinds of unhappiness between DreamWorks and Paramount, and was afraid that they would repeat the mistakes of the past.

Now Hollywood is experiencing a shortage of money, except for MM, the six giants have production reduction plans, in order to make the company run smoothly, anyone dares to take the money, not afraid of hot hands.

At this year's Sho-est exhibition in Las Vegas, Facien, president of the United States Cinema Industry Association, said the following, "In the past 40 years, the United States has suffered seven economic downturns. But in these 7 times, as many as 5 times the box office of the movie climbed strongly that year. ”

Why do the film industry colleagues in the United States have such an optimistic attitude? Because the consumption of films in the United States is cheap! The United States Pictures has always held that when the economy is in a recession, the audience will inevitably reduce their extravagant expenditures and correspondingly increase those low-cost consumption items, and watching movies undoubtedly meets such conditions.

In 2008, the release of more than 400 films should be able to ensure the strength of the market, but it turned out that this was not the case, even though a large number of films were released after entering the autumn file, and the number of works launched in the year-end liquidation operation was amazing, but the film market was still depressed day by day, and the impact of this financial crisis was too profound!

The postponement of the blockbuster release. The most obvious example is "Harry Potter and the Half-Blood Prince", the annual blockbuster that was originally scheduled to be released in November has been postponed to next summer. Although the producers did not directly link the postponement of the film to the financial crisis, everyone knew it at the moment when the news was announced.

Warner's internal saying is that this year there is a terrible "The Dark Knight", everyone eats to their heart's content, they are full to vomit, what will they eat next year? There will be no major blockbusters next year! So it was decided to push it to next year.

Another example is that "The Resistance", also starring David Lee, was originally intended to be released after "Quantum of Solace", and it was a big deal with Bond's joy. But in the end, the film was postponed to December 31, so as to say goodbye to the Oscars completely, and this time the reason given is not so roundabout, that is, the financial crisis!

The impact of the financial crisis on Hollywood is far from being as simple as affecting 2008, and there will be a corresponding butterfly effect in the following years. It is foreseeable that in the next few years, the production of Hollywood films will decline, but from another point of view, the quality of films will also improve invisibly.

In fact, all film companies now have the same problem, box office revenue is rising year after year, hitting new highs, but the actual profit is decreasing.

This is because the production cost is also increasing, and the increase rate of the box office is not as fast as the speed of inflation, in fact, it can be understood that their income is decreasing year by year.

In the face of the impact of Internet platforms, MM's new media transformation is accelerating.

In July, the company acquired Maker Studios, one of the most successful companies in the multi-channel network with 55,000 YouTube channels and 100 million subscribers, and in October, MM launched its own streaming service in the UK, Disney Life, which offers subscribers movies, music, TV, books, art books and more, and in November, MM entered into a strategic partnership with Warner's premium channel. The M&A initiative is to focus on the new media sector, in-depth contact and understanding of the preferences of young consumers, so as to try to reorient the business and maintain business growth.

In order to further strengthen the connection between the electronics, game and entertainment businesses and improve the overall value of the group, MM officially established the Network Application and Content Service Department (NACS) in November this year, and NACS will try to provide services on MM's own network platform as a bridge between MM's content business and electronic hardware-centered technology fields.

This is based on the model of cooperation with Soni, which once existed as a foundry of MM, which was formulated by Iger, the combination of software and hardware, and the strategy against the Disney model, Disney's entertainment empire has been formed, which is a dynamic group with unlimited business opportunities.

In the original version without Mark suppressing and digging holes, Disney successfully became the head of the six giants, the world's largest media group, and the other five giants couldn't raise their heads, Warner and Paramount, Universal, Sony, Fox, etc. occasionally brilliant, but the final winner was always Disney, this Mickey Mouse, eventually became a giant, forming a situation of one pressure five, and also became a world-class multinational media group.

MM does not have its own resort, even if it is built, it is difficult to challenge their position as the boss, Mark and Iger and other strategies are the Internet and various electronic hardware products to deal with their advantages, this future, will be a pattern of competition between the two heroes.