Chapter 224: The Future of FMCG
Bai Yi's actual age is only in his early twenties, and he is a genuine little fresh meat. It's normal for the pen to look like a young www.biquge.info, but since the soul in his body was replaced by a rebirth, although he still looks very immature, he can gradually feel a maturity that does not match his age.
"I will leave this matter to you, but this matter is limited to you and me. The upfront capital will be prepared according to 500 million......"
When the boss talks about business, it seems like a different person. Confident, calm, and steady, he is like a commander of an army commanding thousands of troops. If he hadn't witnessed it with his own eyes, Chi Fei really doubted his age, and he always had a feeling that it was not a hairy boy in his twenties who arranged a job for him, but an old man who had been in a hundred battles and was awe-inspiring.
With these unrealistic thoughts in his mind, Chi Fei's attention quickly shifted to what Bai Yi said. No one would have thought that many years later, the capital predator 'Galaxy International' was born in such an inconspicuous coffee shop, in the casual chat between the two, these are all afterwords.
Bai Yi faintly has a feeling that the matter of Mars Capital may not be so simple. Although he didn't know much about IDG, there were many reports about this investment company in later generations, and looking at the trajectory of its growth, it can be described as a great success.
One will be successful, and ten thousand bones will wither. Such a prestigious venture capital firm did not know that it would have to step on the corpses of too few peers to stand in such a high position. However, the current Mars capital may not be able to enter their eyes, and they should not regard Mars capital as a potential opponent now, and sometimes being an opponent is also a symbol of strength.
The first store of Everyone shopping was finally born in the city of Xinghai. Located at the crossroads, opposite the CBD high-end office building. In addition to the endless traffic on the road, the most are those urban white-collar workers who are dressed in fashionable and sophisticated clothes. Looking at the convenience store with simple and elegant decoration, although the area is not large, Sima Yang's heart is extremely excited. This will be the start of my dreams.
The boss provided him with a lot of start-up capital, tens of millions. Sima Yang's first step was to set up such a store in the business district of the city center, wherever there is an intersection. He simply counted and found that there were dozens of places that met this condition, Xinghai was indeed a bustling metropolis, full of business opportunities and gold everywhere. It's just that not everyone can pick up all the gold from the ground.
Sima Yang set himself two long-term plans, one is a one-year plan and the other is a three-year plan. The one-year plan is simple, and this year he plans to open at least ten or more branches. This is a more conservative plan. The money Bai Yi gave him was enough for him to build all the stores, but Sima Yang knew that it was easy to open a store and it was easier to close it. The most important thing is to run these stores well. The pace in the early stage could be a little slower, he thought. I can't eat hot tofu in a hurry, and I can't go thousands of miles without accumulating steps.
Recently, because he was busy opening stores, Sima Yang has a deeper understanding of the FMCG industry. Nowadays, even if the field of FMCG has not reached saturation, it is quite intense. At present, large shopping supermarkets can be divided into two camps, one is these foreign supermarkets abroad, and the other is local supermarkets. These big supermarkets abroad are mainly Carrefour, Wal-Mart, Metro, Yichu Lotus, and Auchan. There are more domestic ones, such as Lianhua Supermarket, Suguo, Tesco, RT-Mart, Watsons, Haoyouduo, Yonghui and so on. However, domestic supermarkets are generally smaller than foreign supermarkets in terms of scale, but they are better in number.
These are all named ones, and there are even more small shops that can't be named. The competition can't be described as 'fierce', it should be called fierce. However, although there are many large supermarkets and small and medium-sized supermarkets in the market, it does not mean that there are no opportunities.
The boss has positioned Eeveryone with five points: boutique, specialty, fashion, convenience, and brand. When I heard Sima Yang at the beginning of the year, I didn't feel very deeply. After his in-depth understanding and research during this period of time, he suddenly found that the boss's vision was so unique and accurate, it was simply beyond ordinary people. And the more you savor it, the more you find the names of these points. The boss really let him worship as always.
Small supermarkets are all about convenience. At present, all kinds of small convenience stores are mainly community stores, although people like Suguo and Hualian have also begun to notice this market, but whether it is a community store or these brand stores of Suguo and Hualian, there is a common problem - clutter. To put it bluntly, these convenience stores are small grocery stores.
Through preliminary market research, Sima Yang found that the stickiness between these small convenience stores and customers is very small. Basically, they rely on geographical advantages to attract customers. In other words, if there are both Hualian and Suguo convenience stores in the same community, people often do not form a strong consciousness, I am more inclined to go to that store, and when they choose, they are more aware that 'both stores are the same, any one can be', which is actually a very scary phenomenon for merchants.
Customers are the foundation of these convenience stores, and if they can't fully capture the hearts of customers, customers really need them. Then you just open more stores to no avail, it's like building a castle on the beach, and all the hard work of the waves rushing through it is for naught.
When I returned to the office, the first thing that caught my eye was this sentence from the boss. 'Boutique, specialty, fashion, convenience, brand' Sima Yang deliberately printed out these words and hung them on the wall. At first, he wanted to deeply understand the meaning of these words, but now it is more to remind himself. Remind himself of what to do in the future, of course, he has a little other purpose.
Everything the boss says must be understood with heart, and everything the boss requires must be meticulously implemented. That's what he's done before, and even more so now. Not only because Bai Yi is his own boss, but also because doing so is absolutely beneficial to himself. Kuaidao Taxi is an example, although the final result of Kuaidao Taxi is a bit tragic. Of course, this tragedy is just that it was sold by Bai Yi in the end.
As far as he knows, the taxi is now booming in the new owner's house. At least from the outside, it's very beautiful. From time to time, it is announced to the public which capital predators have obtained financing. Sima Yang knew very well in his heart that he would make money sooner or later by taking a taxi, but definitely not now.