001: Don't accept mediocrity

Ranked third, since the long-popular mid-range MPV model representative, GL8, sales have approached the 10,000 mark.

And Geely Automobile's 'Dream Era' coincidentally ranks tenth with BAIC Phantom Speed.

As a new model, the 'Dream Era' has only been on the market for half a month, and it has been able to reach the tenth position in the low-end MPV market, which is already a very good performance. But the key is that Geely Automobile has invested a lot in all aspects of this time, and if this situation continues, Li Fufu will definitely not accept it.

Just like the bride price for marriage, other people get married for 180,000 yuan to find an ordinary daughter-in-law to live, you take out 1 million, but you send a Sister Feng style, this is not only a loss of money, it is simply a disaster.

It's just that although Li Fufu looked at the sales statistics table twice, he still held his breath. He never believed that the grandson of the marketing planning department said that 'consumers are still waiting', but he is watching his grandmother's legs every day, so he is not afraid of 'waiting' to have a cross-eye.

Li Fufu only has confidence in Zhao Tian, has absolute confidence in the technology provided by Zhao Tian, and has confidence in most consumers in Huaxia, Li Fufu believes that most consumers in Huaxia can still see gold, and good things will definitely be accepted.

In the third week, the sales volume of 'Dream Era' improved significantly.

The number of units sold in the third week has already reached 4,852 units, and the total sales volume is also close to 10,000 units.

When Sherman printed the document again and sent it to Li Fufu's office, he thought that Li Fufu would be overjoyed after reading it, but he never thought that this time, Li Fufu showed a far more serious expression than the previous two times.

Li Fufu began to be really worried.

According to the general law of new car launches, generally in the third to fourth week, there will be a big change in sales. Models with a good reputation and high reviews will basically have an explosive sales growth, and vice versa.

And the number of sales after the explosive growth is generally the peak sales after a car. If the more than 4,800 cars in the 'Dream Era' have reached their peak this time, then the monthly sales in the later period will basically be in the range of about 10,000 to 12,000 units.

This is by no means what Li Fufu wants to see.

If you want to say that the sales of the 'dream era' in the early stage are not good, Li Fufu can accept it, even if the sales volume has been rotten until the end, Li Fufu also admits it.

But the 'Dream Era' model definitely occupies a sacred position in Li Fufu's heart, and he is not afraid of any harsh criticism from consumers in the market, because Li Fufu has enough confidence in this car. But what he is most afraid of is the current situation, which is not high or low.

took out the best things, but in the end they got something like 'not bad', who can accept it, and who willingly accepts it.

In the early days of Geely Automobile, which Li Fufu founded, only built the most affordable and cheapest cars, at that time he did not have much pursuit of the quality of the car, and if there were competitors who compared the price with him, he could go all the way to the bottom. In Li Fufu's words: "If you are cheap, I am cheaper than you, if your price is low, I am lower than you, and if you are rotten, I can be worse." ”

Now Li Fufu has seen that Geely Automobile has grown into a behemoth, and his mood has changed a lot compared to the beginning, and he has the conditions to create a car whose performance and reputation are in line with his own mind and the public's mind, and the 'Dream Era' model is one of his sustenances over the years.

It's just that the sales performance of the current 'dream era' really makes Li Fufu very entangled.

He can accept that the sales of the 'Dream Age' are so bad that no one cares, and he can accept that it is selling to the top, but he just can't accept the mediocrity that it is about to show.

That's right, even if the 'Dream Era' MPV mid-range model, with monthly sales of more than 10,000, can be among the best in MPV sales of the same grade, Li Fufu is unwilling to accept it.

Because this is not the result that Li Fufu wants.

………………….

Zhao Tian, the 1 billion funds invested by ZT Company in the early stage are still in the old plan.

However, fortunately, ZT Electric Company, a subsidiary of ZT Company, has a production capacity of 150,000 safety systems supplied to major car companies, and the net profit of a single electronic device has been close to 200 million.

Putting aside Huang Youcai's shares, ZT can directly mobilize as many as 100 million funds. Coupled with ZT's own modification and spraying business, there are also 20 or 30 million profit income per month, and now the funds provided for the automobile production base every month have exceeded 150 million.

According to the old planning of the production base, from the beginning of the planning to the final new car on the market, the conservative time is about 15 months, and it is based on sufficient funds in all aspects, there is no great difficulty in technology research and development, and the approval efficiency of relevant departments.

According to the 15-month period, Zhao Tian can basically provide more than 2 billion funds by relying on the profits of his own industry.

If it is according to the most cost-effective plan for opening an automobile production base mentioned by Chang at the beginning, Zhao Tian feels that these funds should be enough.

Regarding the personnel of the new ZT company, Li Minghao has recently been traveling south and north with the assistance of Lao Chang, and almost broke his leg.

But fortunately, the result is still good, in just one month, finance, personnel, planning, procurement and other departments, Li Minghao used a variety of means such as digging, cheating, coaxing, and blinding, and finally filled these departments in a short time.

The main departments are not too involved in the technical aspect, so in the selection of personnel, as long as they meet the professional conditions, Li Minghao did not make too high conditions to restrict.

As for the most important manufacturing department, Wei Jianping, the director of the power center, had experience in leading independent projects in HS Company before, and he often directly recommended him to Zhao Tian to be in charge of the manufacturing department at the same time.

The early stage of preparing for the establishment of any company is extremely difficult, and factors such as personnel, technology, capital, and venue all need someone to do a good job of tuning and planning. Like many private car companies in China, in the 90s, when reform and development had developed to a hot 90s, a group of pioneers who tried to build cars suffered from various lack of preparation.

Like BYD, they are better, they have abundant funds and many abundant supplier resources from the battery industry to the automotive industry, and they have not taken too many detours.

Like other private enterprises, the predecessor of Great Wall Motors took over the mess of a state-owned reform enterprise, and Geely Automobile boldly built a car without even a birth permit.

Although Zhao Tian seems to have nothing but cheating skills. But fortunately, along the way, he has dealt with some relationships, and now people and things are together, which is not an unexpected result.