With Geely Automobile's promotion of the new model 'Dream Era', the market began to have a certain response, and the date of the new car launch finally arrived as scheduled.

September 1st, coinciding with the arrival of late summer and early autumn, Geely Automobile wants to take advantage of the cool meaning of autumn to stir up the cake of the automobile MPV market.

As the old saying goes, gold nine silver ten. The Golden Nine and Silver Ten originally meant that it was harvest time for agriculture, but now it is basically used for the large-scale marketing activities of major merchants to increase turnover.

This time, Geely also wants to take advantage of this good season to make a name for itself in its products.

Geely Automobile has nearly 200 first-class agents across the country, and there are thousands of dealers of various kinds. In order to make a name for itself this time, Geely Automobile distributed a total of 60,000 'Dream Era' models in major dealerships in the first phase, which surprised many industry insiders.

You must know that the god of Wuling, known as the "god car" of China, has been at the top of the sales list of MPV models in recent years, and the sales volume is far from being comparable with other models of the same model. The average monthly sales of Wuling God is 30,000 or 40,000 units, and the highest sales record is only more than 80,000 units.

Geely Automobile invested 60,000 vehicles for the first time, and its ambition is really not small.

You must know that the GL6 model of the same level as the 'Dream Era' now sells less than 10,000 units per month, and the GL8 model can only break the 10,000 mark. As for the same grade models of some other brands, the monthly sales volume is basically maintained at around 5,000 units.

Moreover, after a new car is launched, except for the special new models that are very niche and sought after by a small number of people, the sales of ordinary civilian vehicles will be determined by the quality of the buyer's reputation after use.

All kinds of factors indicate that although Geely Automobile spared no effort to carry out global advertising this time, it also took out a large number of spot vehicles to achieve good sales results, which is not optimistic.

A week later, in Li Fufu's office.

Sherman gently put the latest weekly sales status of various vehicles on Li Fufu's desk, and the sales data of the 'Dream Era' model was ordered in another booklet, which looked like there were several pages.

Li Fufu raised his hand and picked up the sales data analysis table of the 'Dream Era', and did not glance at the sales data of other models.

When Li Fufu opened the first page and saw the words '2073' written in the total sales column, the corners of Li Fufu's mouth couldn't help twitching slightly.

Xue Man stood quietly aside, not daring to say anything.

Li Fufu has always been accustomed to check the sales data every week. In the past, when the new model was launched, if the sales performance did not reach the set target, don't look at Li Fufu's age, he started the fire and was a young man in his twenties, and he could make a fuss.

Before Xueman sent the information, he already knew the results of the sales when he printed it, and now he could only wait quietly for Li Fufu to vent a storm.

When Li Fufu turned to the last page, almost all of the following parts were the sales analysis of the company's marketing planning department, and the reason for the poor sales results was almost all the same: the time to market was too short, and consumers were still waiting.

Li Fufu's eyebrows remained unchanged, but he paused for a moment, closed the sales data text, and waved lightly at Xue Man: "You go out." ”

As if she had been granted amnesty, Sherman answered the call and took a step that was about a third faster than usual, and went out lightly.

For Li Fufu's performance, Xue Man was extremely stunned, in the past, as long as the new car was launched, as long as the set goal was not reached, Li Fufu would definitely be scolded, where would he believe the nonsense of those marketing plans saying that 'consumers are still waiting', but this time, he seems to really believe it.

Two weeks later.

After Sherman printed the sales statistics table sent by the marketing planning department, it should have been sent directly to the president's office, but she hesitated.

The number of sales of the 'Dream Era' model in the second week was 3,012 units.

When Sherman saw this data, she seemed to have heard Li Fufu's roar after seeing the data.

As an assistant to the president, Sherman has many opportunities to contact the company's core documents. She knows that in this 'Dream Era' project, although Zhao Tian directly provided the technology of the model and many core components, Geely Automobile invested no less than 1 billion yuan in the early stage of research and development and testing for this project, and the total investment has exceeded 9 billion yuan in addition to the changes in the production workshop and the cost of the first batch of 60,000 cars put on the market, as well as the cost of advertising, transportation costs, rental sites, etc. This still only calculates the input in materials, and as for the addition of labor and various tax profits, I am afraid that 10 billion will not be guaranteed.

Now that two weeks have passed, and with the sales of more than 2,000 units in the first week, the total sales volume is now less than 6,000 units, which is less than one-tenth of the total sales.

According to the sales of 200,000 yuan per car, the cost recovered has just reached one billion. According to today's trend, it will take at least three months for the first batch of 60,000 vehicles to hit the market to be fully digested.

Although Geely Automobile has a market value of hundreds of billions of dollars and is known as the first independent brand of China's private automobile enterprises, a project with an investment of tens of billions of yuan at every turn still puts the company's financial operations in a great predicament.

Sherman took the sales data file and knocked on the door of Li Fufu's office.

Similarly, this time Sheman also sent the sales of other models, and after putting it on Li Fufu's desk, Li Fufu directly picked up the sales data text of the 'Dream Era'.

This time, Li Fufu's speed of checking was much slower than the first time, and he turned to the last page and did not close the text for a long time.

Compared with Li Fufu, who only had some fluctuations in his heart for the first time, this time after Li Fufu finished reading it, his eyebrows were twisted together like a mess, and his deep and vicissitudes of life flashed with an inexplicable light.

In the end, he only heard Li Fufu say to Xueman: "You go out." ”

Sherman's heart flashed out of 100,000 whys at once, and the state of the president was too elusive.

In mid-September, the major automobile data network counted the sales ranking version of the major car companies in the middle of the month, in the MPV model series, the first place is still Wuling Shenche, the sales volume has exceeded 27,000 units in half a month, and the second is still Wuling series of Shencar, Baojun 730. Baojun 730, as the brother of Wuling Shenche, has been following the footsteps of the big brother Wuling Shenche since its birth, and has also occupied the second brother position in the sales list for a long time.