Now Disney's real big problem is that the Disney Company spent a huge amount of money to build the first Disneyland in Europe, in early 1992, located in the suburbs of Paris Marne-learc Town Disneyland opened, it is the world's fourth Disneyland after California, Florida and RB Tokyo, is the largest cultural and entertainment resort center in Europe, this large-scale resort center includes 30 entertainment projects, including the early 20th century United States town streets, frontier parks, adventure parks, Fantasyland and Discovery Park are five sections, with six hotels, 5,200 rooms, as well as an open-air resort and golf course.

But this investment is a failure, Disney headquarters ignores countries like France with a long history and cultural tradition and generally high-profile citizens, in order to maintain the purity of their own national culture to adopt a resistant attitude towards foreign culture, and in terms of customs and habits, not to serve Europeans as the starting point, but to the psychology of the United States to figure out the Europeans, ignoring the different habits of different countries, so as to put themselves in trouble, in the management, the United States people also committed a big taboo, in the face of an unfamiliar cultural environment, the arrogant American people do not have any restraint, the sensitive heart of the French is directly Disney managers, impatience, arrogance to hurt.

The combative attitude of Disney managers has alienated people and made planning and management worse, and their answers to local questions and suggestions have always been the same, "Do what we say because we know what's best." This sparked a resistance to Disney in mainland France and in Europeans.

In terms of pricing strategy, Disney has implemented a high-price strategy in France with its own monopoly position, the advantage of this strategy is very obvious, that is, it can quickly achieve high returns, but the premise is that customers are willing and able to pay higher prices, and there are no other low-price options, in fact, European tourists are very different from those tourists from the United States and abroad, they seem to be more concerned about the price, they are not willing to spend their money in Disney's high-end hotels, and even prefer to bring their own food, This suggests that those who drive two to four hours to reach Euro Disneyland are at least different from those who travel across the ocean in terms of spending power and willingness, so this strategy fails when customers are unable or unwilling to pay higher prices and are able to consume the same goods and services at lower prices.

Disney's headquarters is highly indebted to build Disney France, and a large amount of debt has raised the break-even point, especially in the poor macro environment and the operation has not met the planned goals, which will cause mistakes and speculation from the outside world, and the operating conditions will also fall into a quagmire.

Michael, who has been at the helm of Disney for many years and is well versed in office politics, realizes that the real threat is there, and that the putschists must have the support of those in management to ensure that the transition after the coup is smooth and that the company's stock price does not fluctuate significantly, which is why the shareholders support them, and the putschists have chosen his successor.

Michael immediately asked the secretary to summon Egger and said straight to the point: "I want you to go to Paris in person, observe on the spot, write a report that conforms to the facts and submit it to the board of directors, if it is really irretrievable, it is time to consider saving yourself with a broken arm, this matter is very important, I think of you first?"

Egger was a little surprised, and said, "Now?"

"yes, the sooner the better, and I'd like to see the report in a week," Michael said. ”

Egger said: "No problem, I handed over the work at hand and set off immediately." "For a big man of Egger's level, the company is equipped with a special plane, and he can take a plane at any time.

When Iger first flew to Paris to work, Michael asked for a meeting of the executive directors, and he suggested: "The reason for the poor profitability of the Paris resort is more the lack of strong people in charge, and I suggest that Iger himself should be in charge, and with his ability, he should be able to turn the bad situation around and give an account to the shareholders." ”

Martin, the chairman of Disney Resort, immediately objected: "This is a distrust of the management of Disney Resort Paris, where do you put their self-esteem?"

Michael said, "Tell me why I respect them? I'm going to use the numbers and the results to speak." ”

The other party was speechless.

Chairman Cheadle said: "Iger is the chairman of Dish, the chief executive officer, and has a high position, how can he easily leave his job?"

Michael said: "Iger is not leaving easily, he is going to save the company's tens of billions of investments in Paris, his position in the company remains the same, but as the special envoy of the headquarters, he has the supreme veto power in Paris, and during this time, his work is taken over by me and Peter Murphy, and we should take more responsibility when the company is in crisis." ”

Under Michael's force, the others had to agree to this decision, and Iger went from going to Paris to investigate to become the emperor of the Paris resort, and his work will be shared between Michael and his close confidant Peter, Michael asked the managers and supervisors who were originally under Iger to report to him, this time Michael went through the formal process and handed the proposal to the nomination committee for them to discuss.

Many people feel that something is wrong, Disney Resort Paris is a pit, it is difficult to make mistakes in grades, and now Michael is pushing the number one celebrity around him there, this is to repeat the good drama of his dismissal of Katzenberg, the chairman of the animation department, and Michael Ovitz?

Michael asked the managers in charge who had been under Iger's management to report to him, and Iger, as the chairman of ABC, was transferred to the vice chairman of Disney, a long-time high-ranking position with many supporters, so he refused Michael's request.

"It's so much easier," Michael said to Cheadle, "fire them all!"

Cheadle broke out in a cold sweat: "You can't fire so many people at once, they are all department heads." ”

Michael: "Yes, I can, all of them are fired for dereliction of duty and disobedience." ”

As Disney's business gradually strengthened, Michael began to become obsessed with absolute power, Michael liked to let two or three people manage a department, and acquiesced to internal competition, and asked for everything in detail, so that it was easy to meddle in the internal affairs of the department, and now he is not afraid that no one will take over.

Joey was very unhappy with Michael's approach, and he had "fired" at Michael several times in public, believing that Eisner was too detail-oriented, and he once lashed out at Eisner at a public meeting, snorting and saying, "If I had enough rifles, I would use them to solve this problem." ”

Iger knew an hour after the board meeting that he was also one of the directors, so naturally he had his eyeliner and news channels, and immediately called Michael and said angrily: "How can you do this to me?"

Michael said coldly, "You think no one knows what you're doing?"

Iger said, "What do you mean?"

Michael said: "Why don't you check your mailbox, I sent you an email, which contains evidence of your collusion with Joey, if you stay in France obediently, I can give you a golden parachute according to the example of Carson and Michael afterwards, if you are obsessed, what do you do to me, I will treat you, what is so difficult about charging people with a few charges?"

For private closed companies, it is common for big fish to eat small fish, for public companies, there are often stories of small fish eating big fish, the crazy merger and acquisition market makes the company's management uneasy, which essentially affects the realization of the company's medium and long-term strategic goals, in order to discourage potential acquirers, greatly increase the management severance compensation, thereby increasing the cost of the acquirer, which is an effective anti-takeover method, therefore, a rule called "golden parachute" came into being.

Katzenberg and Michael Ovitz are the beneficiaries of this rule, one with $100 million in severance compensation, and the other with $140 million in severance compensation.

Egger was cold, Michael could say such things, he and Joey's plan was seen through by Michael, and he, Michael, is now frantically fighting back and suppressing the opposition.

"Disney is not yours alone, you can't cover the sky with one hand, and all shareholders agree to remove the board of directors and management," Iger said. ”

Michael said: "I am also one of the shareholders, and I understand a truth, if the shareholder meeting does this, the company's stock price will plummet, and their shares will be worthless, which is the same end up in the end, do you think they will vote to devalue their shares?"

This is the advantage of taking the lead, in the original version, Michael first knew that he was dismissed at the shareholders' meeting, in the face of a fait accompli, he chose to back down, gloomily, if the trouble rises, the company's stock price plummets, they will make the company's value plummet, this is the same end is the practice, Disney smooth handover, and then began the road to hanging.

In Michael's eyes, now is just a coup d'état, and over the years, there are still few people who question him challenging him?

Iger said, "Do you know what you're doing?"

Michael said: "This is also what I want to ask you, this position is yours sooner or later, why are you so impatient, or is this a way for you to reciprocate with people who trust you." ”

Iger said, "Are you pretending you don't know how angry you are at Disney?"

Michael scoffed: "So, do you think you are doing better and can replace me? Who of the eight Hollywood giants can develop into a media giant on their own? Only Disney under my leadership, why don't you find a company to prove your ability?" ”