Chapter 31: Sister Wang's Decision
"Xiao Zhu, why hasn't there been any movement on the hanger for so long? And last month's sales have dropped. This Double 11, sales have not improved. "Brother Wang went to the e-commerce office again this day.
Sister Wang attaches great importance to the hanger, and took him to Yiwu during the National Day, and then found a few manufacturers, consulted the price, and finally finalized a few cheap ones, the cost is about 3 yuan, but this hanger is soft. It's just that they won't care about these Wang brothers and sisters, and after bringing them back, they will directly ask Zhu Wenhong to make a picture and report it.
Zhu Wenhong is also very attentive, after all, seeing that Wu Bin's Yifeng hanger is selling so well, he also wants to make a hit to try.
So after the product went up, the price dropped directly to 6.9 yuan, thinking that it could increase the amount slightly, but after three days, more than 20 were sold. After that, Zhu Wenhong made a single product activity, and the second one was half price. It's another three days, and the sales volume has increased slightly, and the daily sales have exceeded 10, but it is only about 50.
If it weren't for Wu Bin's previous Yifeng hanger sales by leaps and bounds, maybe Zhu Wenhong would feel okay.
But now he is also very distressed when he sees that the sales volume is so small every day, and the important thing is that the products in the category of hangers have been growing at a rate visible to the naked eye, and new hangers are launched almost every day. And the price, when it began, his hanger still had a little advantage, but there was a hanger behind him that made a lower price, 5.9 yuan, which looked similar to his, and it was also half the price of the second piece.
I have to say that this second half-price gimmick was made out by Wu Bin, especially when Wu Bin was creating a hit, it has always been this activity, and now in the home category, the vast majority of merchants, as long as the goods are on the shelves, if they want to push the sales, they will immediately do the second halving price. However, the effect does not seem to be as good as Wu Bin's side.
Zhu Wenhong has been doing it for almost a month, and the current monthly sales of this single product are only 300 a month, which is not comparable to Wu Bin's achievement of breaking 10,000 a month, and the important thing is that the price of Wu Bin's Yifeng hanger has always been 9.9 yuan, but the sales volume has not declined.
Zhu Wenhong is actually a little at a loss, and some don't know what to do.
"Now there are too many things on the hanger, our price advantage is not big, the quality advantage is not big, and there is no activity, so the sales can't go up; Double Eleven,Maochao sold it in less than two hours before it was paralyzed.,The main traffic is given to those products on the mass sales page activity.,The whole Maochao has more than 100 products.,There's no share of us.。 Zhu Wenhong could only explain one by one.
Zhu Wenhong's reply can't be to satisfy Sister Wang now, Brother Wang's words, just like that, oh, it's nothing.
"How did Xiao Wu's hanger work, I remember you said at the beginning, his hanger was only made for a month and got up, and I saw that the price of his hanger was almost twice as expensive as ours, why is his hanger sales still so good, and our hanger sales have not been able to get up, I want to listen to the reason, I want to do it, I don't want the reason. Sister Wang said that she was a little angry later.
During this time, Zhu Wenhong did all kinds of low prices and activities, all of which made the profit of a single product a negative gross profit. But just like that, it still failed to make the sales of hangers rise, she can not be angry, especially when she saw that Wu Bin went out independently, she made a hanger, and the sales were so good all of a sudden. She probably calculated the profit herself, and this single product can earn tens of thousands of dollars a month. Seeing that Wu Bin's life seemed to be very nourishing, Sister Wang was very unhappy in her heart.
She wanted to make a hanger, or even make a low price, but she closed her eyes and agreed, the main reason was not because of the breath in her heart.
I thought that if my hanger was to be sold, it would definitely impact Wu Bin's hanger sales. Let Wu Bin's life be harder, she will be more comfortable.
It can be imagined how angry Wu Bin was when she resigned.
It's just that after he finished speaking, there was no response for a long time, and Zhu Wenhong didn't know how to answer.
After holding it for a long time. "The relationship between Xiao Wu and Xiao Er is very good, and his operational ability is very strong, if this is not surprising, his company should be able to become the top 3 merchants in our home furnishing category." Zhu Wenhong finally said.
After saying this, Brother Wang and Sister Wang on the side were also stunned, and Shi Wentao, who had been pretending to be working seriously not far away, also looked at Zhu Wenhong in surprise, unable to believe what he had just heard.
The first in the category, how long has it been, it has only been two months since Wu Bin left here, and it has only been two months to achieve the current three, how is it possible.
"Class three, how is it possible, didn't Xiao Wu just get more than two months by himself, where could it be so fast. Brother Wang said, obviously not believing it in his tone, after all, their company has also been doing it in Maochao for so long, and it is only in the top 10 at the best time. How could it be that Wu Bin's side had been rushing so fiercely for only two months.
"That's true. This is from the Double 11 event, Xiao Er's side gave Xiao Wu the only pit position in the category, Xiao Wu put a garbage bag on his side, and sold 800,000 sales on Double 11 in one day. ”
"It's 800,000 a day, how can such a good activity be given to Xiao Wu. And Xiao Wu doesn't sell hangers, why do you sell garbage bags again?" Brother Wang couldn't help but say.
"I guess it's a brand that I just represented. The relationship between Xiao Wu and Xiao Er is very good, and Xiao Wu's hanger is currently the top of Tmall Supermarket, and it is the No. 1 selling single item in the home category, so it is normal to give it to him, but I didn't expect him to put on a garbage bag. Zhu Wenhong continued. At present, there are almost few garbage bags in Tmall supermarket, and the vast majority of merchants have not noticed this category at all, but who would have thought that the amount of this category is so large.
"Well, the category of garbage bags is really big, and the monthly sales of Tmall garbage bags have reached more than 80,000, and this category still has great potential. After Shi Wentao said that Wu Bin's goods on Double 11 were garbage bags, Shi Wentao hurriedly searched for garbage bags on the platform, and then sorted the sales, looking at the sales of the top garbage bag brands, he was also slightly staggered. "What brand is that garbage bag made by Xiao Wu?"
"Lijie. Zhu Wenhong returned to Shi Wentao first, and then glanced at Sister Wang, and saw that Sister Wang had been listening, but her face was not good, and finally turned to Brother Wang. "Xiao Wu and Xiao Er have a good relationship. Zhu Wenhong repeated this reason, but almost everyone in the category group knew this, but no one felt that there was anything abnormal, after all, the entire category group was actually managed by Wu Bin now.
How much trouble has been saved for Xiao Er and the assistant, and most of the new businesses in the group, Wu Bin's side has almost arranged them properly, giving them new business information and the like. Wu Bin is very comprehensive in his work, there is nothing wrong with it, his work ability is also strong, his brand is doing very well, and he can help Xiao Er, he is also a familiar face, an old merchant of Tmall Supermarket, such a business, Xiao Er has a good relationship with him, and it is normal.
"Moreover, his hanger is the first in our home category, and it is normal for Xiao Er to contact him. ”
"Lijie, I haven't heard of this brand, it's a small sign in that place. Sister Wang frowned and recalled for a moment, then said, he really hadn't heard of this brand.
"I don't know. "There are more domestic brands, and it's normal not to hear of them.
"You search for this Lijie and show me. Sister Wang continued.
After Zhu Wenhong searched on Tmall Supermarket, there were two garbage bag items, one of five for 7.9 yuan, and one for 1.9 yuan. "It's not a lot of sales. Sister Wang looked at the sales of only a few dozen of them, and said suspiciously.
"These two items have only been around for a few days. ”
"That sold for 800,000. ”
"It's in the mass sales warehouse, and it doesn't usually show it, so you can't see it. ”
After asking and answering, Sister Wang looked at the two garbage bags on Zhu Wenhong's display screen, and was silent for a while.
"I'll find you a garbage bag this week. Your side has done a good job of the detail page in the past few days, it can be a product from other homes, do it first, submit it to it, and after the review is passed, the garbage bag should also arrive, and then the time will be delivered, and your side will change the detail page during that time. Later, you focus on this garbage bag, I don't care about losses in the early stage, as long as you do sales, the garbage bag will give you a sales commission of 1 point. Sister Wang said silently.
Zhu Wenhong was dumbfounded, but she didn't expect Sister Wang to give such great support.
At the same time, a company in Hangzhou is currently interviewing recruiters.
。。。
(High energy ahead, there is a particularly handsome and beautiful voting army, they are waving votes in their hands, take a closer look, wow, they have recommendation votes in their hands, reward coins, wow, the point is not this, the focus is on these voters, the people who reward are really too beautiful, too handsome...) )