Chapter 1091: Breaking the Monopoly

On Nov. 26, Boeing delivered the last five of its 20 Boeing 767-300 freighter orders at Lunan Airport. The order, which was made in August 2010, was finally delivered after two years and four months.

To tell the truth, this speed is very fast, if it weren't for the greater fame of the future company in the United States and Wang Xinlan's very close attention, it is common for such orders to be delayed for one or two years.

20 orders have been delivered, and 100 orders have just begun, according to the schedule, Dadong General Aviation will receive 8 to 10 freighters every quarter in the future. According to the current business volume of Dadong Express, of course, it is not possible to use so many aircraft, but with the development of express volume and the improvement of the express network, 30 to 50 of the 100 planes will be used by Dadong Airlines, and the rest will be prepared for Shunfeng Express and other express companies. In addition, in this procurement contract, Great Eastern Airlines has obtained the exclusive purchase right of 767-300 freighter in Greater China for a period of 3 years. In other words, in the next three years, whoever wants to purchase this cargo plane in this region must purchase it from Dadong Airlines.

Boss Mu knows that the next three years will be the most rapid development of China's express delivery industry, and the speed of development will make many people in the industry smack. At that time, everyone wants to purchase airplanes, they all want wide-body cargo planes, looking at the air, I am afraid that only Boss Mu has so many planes in his hands that can be delivered once a quarter, so when the time comes, not only can it be sold smoothly, but also make a lot of profits, and it will also leave a lot of favors.

Of course, if you don't buy Boss Mu's plane, you can also buy other models from Boeing, but who wants to wait for the delivery date in years?

……

The delivery ceremony was as lively as ever, the on-site furnishings were colorful, the guests gathered and were overjoyed, the silver eagle broke through the clouds, crossed the water gate, reflected the rainbow, the movements were uniform, and the majestic posture stood proudly.

This is already the fourth time Boeing has delivered the plane, and Boss Mu has developed aesthetic fatigue. He secretly decided that there would be no need for any delivery ceremonies in the future, and who would be able to do it once a quarter.

In the future, when the plane is delivered, get a few fire trucks and just pass through the water gate casually, and there is no need to waste manpower and financial resources to do any celebrations.

So you see, scarcity is expensive, buy a plane, what is the baby, buy more, naturally don't care.

After the celebration, the guests and hosts traveled 30 or 40 kilometers to the Dadong Hotel in Shuhe County to participate in the luncheon at noon, which is also a classic case of fertilizer water not flowing into the fields of outsiders.

After the banquet, the guests dispersed, and Mu Dong interviewed his aunt Mu Hong, the general manager of the hotel Zhang Rui, and the deputy general manager Wang Yan.

The topic of the interview was, if all official receptions were removed, how would the hotel's operations be affected?

Mu Hong was very surprised and asked, "Why do you want to remove the official reception?

Mu Dong waved his hand: "No, auntie, you don't have to be nervous." yes, it's a discussion, not a decision. ”

Mu Hong was still a little worried, and asked, "Why are you discussing this in a good way?"

Mu Dong thought about it, and had no choice but to say: "Auntie, I have some gossip, and I may have to brake the atmosphere from above." ”

"Huh!" Mu Hong disagreed: "This is not the first time this kind of thing, it will be over after a gust of wind, where can I stop it?"

Mu Dong smiled: "At least it will affect for a while, right?"

"That's right. Mu Hong said.

Zhang Rui answered: "Mr. Mu, let me tell you about the specific situation. Our current hotel operations are divided into two categories, one is guest rooms and the other is food and beverage. As far as guest rooms are concerned, the proportion of official reception is very low, accounting for only about 5%. In terms of catering, the proportion of official receptions is higher, about 30%, and now we are the designated reception unit, and many official receptions in the county are on our side. In addition to official receptions, our current business receptions account for about 20% of total food and beverage sales, various wedding banquets account for about 40%, and individual customers account for about 10%. ”

Wang Yan added: "In addition, there is still room for improvement in our current catering reception, as long as the customer source is stable, the sales of catering can increase by 30% to 50%. In addition, there is a clear lack of sales of guest rooms, with a vacancy rate of around 50%. ”

Mu Dong nodded and said: "That's it for the guest rooms, it's good that the economic level of the county can be like this." If it's vacant, it's vacant, and after another year or two, the situation in the guest rooms will gradually improve. In terms of catering, you must start to find ways now, on the premise of expanding the quality of dishes and enhancing service levels, focus on expanding the proportion of individual customers' consumption, and engage in more promotional activities, even if it is less or even no money, but also to maintain a steady growth in customer flow. Well, the news I've heard is that this time it's going to be real, and it's going to be very strong. Let's put it this way, some of the food and beverage shares that you have divided into the wedding feast will disappear in the future. ”

Mu Hong was taken aback and asked, "Why?"

Mu Dong said seriously: "There is a possibility, all public servants are no longer allowed to handle their own and their children's marriage banquets, wedding banquets, children's full moon banquets, school banquets, etc. In that case, how much of our food and beverage share will we have left?"

The other three people were stunned for a moment, if this is the case, I'm afraid there won't be half of them left!

Mu Hong asked for a while before asking, "Is this ...... Unlikely, right?"

"Auntie, even if it is a gust of wind, if it blows for three or five months, what do you think the market will become?" asked Mu Dong.

"Half of the high-end hotels died, and the mid-range hotels died a third, and the low-end catering industry was not affected much. Mu Hong gave the answer.

Mu Dong nodded: "It's very pertinent, I think so." So, we're going to have to change our position now. Our target customers are ordinary residents, so let them take Dadong Hotel as the first choice when handling all kinds of wedding banquets, and rank Dadong Hotel in the forefront of daily food and beverage consumption, and we basically win. Also, from now on, to reduce the profit margin of dishes, I can tell you very formally that the era of profiteering in the catering industry, especially in the mid-to-high-end catering industry, has basically ended here. ”

Mu Hong let out a long sigh: "Alas, that is to say, business is getting more and more difficult to do. ”

Mu Dong shook his head and said, "No, on the contrary, I think business is getting better and better." Let me give you an example, 10 years ago, when there were all kinds of happy events in the countryside, the preferred way was to invite cooks, rent tables and chairs to buy vegetables and handle them by themselves; five years ago, when there were all kinds of happy events in the countryside, the first choice was to go to the hotel in the village or town; now, when the families with a little strength in the countryside or town have happy events, they have begun to move closer to the middle and high-end hotels in the county or city, and these people are the customers we need to strive for. ”

Zhang Rui immediately became excited: "Yes, this is a direction of effort, our environment is better, the service is more high-grade, even if our price is higher than that of the township hotel, there will be a lot of people who are willing to pay, because holding a wedding banquet in a hotel in the county must have more face." ”

Wang Yan also said: "The only thing that needs to be solved is the traffic problem, we can provide pick-up and drop-off services, buy a few buses, ......"

Mu Dong said with a smile: "Yanzi, you think too much, many families in the countryside have cars, and they rarely need to be picked up, but it is also necessary to get one or two buses for emergency." Also, I would like to give you two more ideas, first, there are now graduation banquets in some cities based on classes and even grades, mainly for students who have graduated from the third year of high school, you can try this. Second, as for individual tourists, you have not dug enough, all kinds of festivals, especially foreign festivals, many restaurants in big cities are hard to find, and you are tepid here, which is problematic, which shows that you underestimate the consumption power of small town residents, especially young people. ”

……

In the afternoon of the same day, Mu Dong returned to Quancheng by plane. In the evening, he talked to Xiao Xiao about the need for the hotel to change its business thinking, and Xiao Xiao was also surprised and asked about the reliability of the grapevine.

"It should be reliable. Mu Dong said ambiguously: "Don't worry, the tricks we discussed, as long as Zhang Rui and them operate well, they will definitely be rewarded." ”

"What if...... If it ......" Xiao Xiao hesitated, but he was not embarrassed to say the bad result directly.

"If the hotel still can't carry it after thinking of so many ways, then turn it off, or rent it out or sell it, what can be done?" Mu Dong said.

"But my aunt can't die in a hurry?" she has high hopes for this hotel. Xiao Xiao said.

"So, you also know that my aunt will be in a hurry. A chairman with a sense of urgency, leading two girls who can toss, will definitely be able to toss performance, rest assured. ”

Sure enough, the next day, Mu Hong called and said that Zhang Rui and Wang Yan were going to the south to investigate and study.

Mu Dong affirmed Zhang Rui and Wang Yan's learning attitude and initiative on the phone, and also comforted her aunt a few words, telling her to relax, saying that when the helicopter arrived, it would be displayed in front of the hotel for a period of time to create some topics.

……

After hanging up the phone, Mu Dong smiled and said to Wang Wei, who was sitting on the sofa next to him: "In a hotel in my hometown, there is a small fight, and my aunt is tossing around with a few girls. ”

Wang Wei said with a smile: "Mr. Mu sees big things in small places and is very courageous. That, the two planes given to us this time, really don't have a handover ceremony?"

"Hey, what the hell, I'm tired of this ritual. Fly directly to your base airfield, just cross the water gate, and you'll pay anyway. Mu Dong smiled.

"Yes, do as you say. Wang Wei said with a smile.

The two planes mentioned by the two are the second batch of the four planes that they promised to sell to Shunfeng Airlines last time, and according to the agreement, two of the five planes delivered by Boeing yesterday belong to Shunfeng Airlines.

Wang Wei continued: "You have to attend the signing ceremony in the afternoon, right?"

"Hey, you signed with Wang Xinlan and Ai Dongqiang, I really don't have time. Boss Mu spread his hands: "I have to set off in a while and go to the island city." ”

Wang Wei was helpless: "Mr. Mu, I feel like you can't look down on such a thing, but I bought 10 planes!"

Also, Shunfeng Airlines cut one-tenth of the 100 aircraft orders won by Boss Mu this time, and purchased 5 Boeing 767-300 wide-body freighters and 5 737-300 narrow-body freighters.

Referring to the catalog price of Boeing, the unit price of the Boeing 767-300 full freighter is 180 million US dollars, and the 737-300 full freighter is 85 million US dollars, and the market price of these 10 aircraft has reached 1.325 billion US dollars, equivalent to 8.75 billion yuan.

However, Boss Mu gave face, and the price given was 62% of the catalog price, which was only 10% more than Boeing's quotation, so the total price of Mr. Wang's order was 5.425 billion yuan. According to the agreement, he needs to pay a deposit of 20%, that is, 1.085 billion yuan, within one month of the completion of the contract, and the balance will be paid according to the delivery progress of the cargo plane, of course, a certain amount of interest needs to be added.

"Mr. Wang, you have taken a big advantage this time, if you talk to Boeing alone, what discount can you get? Can you negotiate 7% off?" Mu Dongnuo teased: "If I were you, I would hide and steal fun, and you still invited me to sign a contract, aren't you afraid that I will regret it on the spot?"

Wang Wei was startled, and hurriedly said, "Hey, I didn't think that if you came forward, the level would be higher." ”

"Yes, you can pull it down, everyone is a friend, no matter what level. Well, the next time you buy a plane, I'll be there, how about it?"

Wang Wei was stunned for a moment, and said in his heart, I have already calculated, and in the next three to five years, the planes I bought are basically enough.

But he quickly said: "That's okay, it's a word." At the same time, he pondered, not to mention, it is possible to buy one or two more, who can say.

Boss Mu saw Wang Wei's hesitation, and smiled secretly in his heart: Wait, two years at most, you may not be enough to buy another 10 planes.

……

Half an hour later, Boss Mu rushed to the airport and flew to the island city.

There are two things going on this time. First, Professor Yan retreated in the island city for three months, and finally completed the production of NAND Flansh memory under laboratory conditions, which laid a certain technical foundation for the second phase of the Dadong Semiconductor project.

Second, there is a commercial development project in the island city, and Secretary Li Liqun invited Mu Dong to visit, and if possible, let Dadong Real Estate Company participate. This made the management of the real estate company headed by Liu Datian excited. No, Liu Datian directly brought a working group and went with Mu Dong.

At 11 o'clock in the morning, Mu Dong and his entourage rushed to the Island City Laboratory, Liu Datian and the others went to rest, and Mu Dong immediately met with Professor Yan.

Professor Yan was very excited, and he introduced some of the production of NAND Flansh memory under laboratory conditions to Mu Dong in high spirits, of course Boss Mu couldn't understand it, but he could hear that it was not difficult to achieve this result, because this itself was within the scope of Professor Yan's technical level. The difficulty is that the equipment in the Shimajo laboratory is much worse than that of Professor Yan when he was abroad, so success becomes very valuable.

"Professor Yan, in terms of equipment, can we think of another way?" Mu Dong looked at Professor Yan's white hair trembling with excitement, and asked with some unbearable feeling in his heart.

"We are talking, and we also have to purchase a large number of processing equipment for the second phase of the project, so we have also stuffed in the purchase of some high-end experimental equipment. Judging from the current situation, there is a great possibility of talks. Mr. Mu, this was unthinkable before, do you know what will happen to this?" Professor Yan said happily.

Without waiting for Mu Dong to answer, he continued to say happily: "Because there is a semiconductor equipment company in Shanghai that has broken through the 10-micron plasma dielectric etching machine, the international market has become ineffective for some of our technical blockades, and even the blockade with some related equipment has been lifted. ”

Mu Dong nodded, and said in his heart that self-reliance and self-improvement are the best way to break the monopoly.