Chapter 18 The price war is no longer played
For Zhao Lingling and Jin Fei'er, they rented a house and had a high salary, and they spent a lot of money, not that Wu Bin made so much money, but Wu Bin temporarily embezzled the money.
Although the contract is signed, it is difficult for Zhao Lingling and Jin Fei'er to move for a day. So Wu Bin is asking them to go to work two days late.
So in the company in the past two days, Wu Bin is still the only one.
In this category activity, Wu Bin's hangers are selling quite well, and some people in the good group even started the live broadcast directly, almost every once in a while, I took a screenshot in the category group, how much has Wu Bin's hanger sales risen, and how much has it risen.
During the three-day event, the sales of Wu Bin's 10 Yifeng's hangers have broken through to 12,324, and the total sales volume has reached 6,005 in three days, with an average of 2,000 a day. You must know that this cat super-large activity page, the output of a single pit in the explosive area is about 30,000, which is still the increase of the food category, and the output of a single pit is less than 20,000 or even 20,000 for other smaller categories. And Wu Bin's hanger here is good, it is obviously a small category of Tmall supermarket, and in the end, it actually created the first single-pit sales.
Even because of this activity, Wu Bin's hanger has directly become the TOP20 best-selling item in the entire Tmall supermarket. Of course, it has just been squeezed into the twentieth place, but this is already very good, you must know that this is the best sales of the current home category, and this hanger is the pride of the home category. As for Yifeng's second-ranked single product, it is the hanger priced at 5.9 yuan, and the current monthly sales volume has reached 4129, which is nearly 1000 higher than the 3155 monthly sales of Yunya hanger priced at 7.9 yuan in the third place.
Yunya's hangers have dropped from the TOP1 in the hanger category that has just started, and in less than a month, they have directly fallen to TOP3. Although his sales have increased somewhat, by more than 1,000, he is not happy at all, because the current sales are not profitable at all.
Yunya: They are not doing it in the factory, they are OEM, and they want to buy goods with money. In the past, this hanger could make money by lying down, although they also felt that this hanger category should be a quantity, but they were still waiting.
But where did he think of a halfway way to bite the gold, Yifeng suddenly got up, and the speed of getting up was too fast. Before he could react, the original advantageous sales were gone all of a sudden, and now he was a little blindsided.
However, he had also noticed that Wu Bin was doing low-price promotions here, and even doing things such as half-price for the second item.
He has been working on it all this time, but his sales are rising, but the increase in his opponent Yifeng is faster, and it is much faster.
But of course he won't give up, so in the end, he gritted his teeth and directly made 7.9 yuan, and then made the second piece at half price. It's almost a loss of about 1.5 to sell a hanger. But it can't be helped, unless he's going to give up the category. Transferred to other categories, but transferred to other categories and then rushed, he was unwilling, seeing that the sales of Yifeng hangers were over, and the daily volume was still rising, how could such a good category be easily given up.
So the operation of Yun Ya's hanger finally gritted his teeth and did it directly, and even almost quarreled with their boss directly for this matter, obviously he won in the end. The half-price price of the second piece of 7.9 yuan still continues. However, the boss also told him directly, and they had to find a new factory to check the price. The price given by the current factory, this kind of price, will definitely not be able to be done.
To put it mildly, it actually means to do goods that cut corners, because after all, enterprises want to make money, and if they don't make money, where can they feed the people of a large company.
Correspondingly, Wu Bin can be described as beautiful now, after all, Wu Bin rushed too fast here. Now as soon as he bubbles up in the category group, a large number of people begin to look for Wu Bin and let Wu Bin pass on his experience, and there are many merchants who directly apprentice, hoping that Wu Bin will be accepted as an apprentice.
At the same time, it is also a large number of merchants' hangers that are quietly online, it turns out that when Wu Bin did this category, there were only two hangers of Yunya, but now it is good. The number increased to 25 all of a sudden, that is to say, after Wu Bin did it, other brand merchants suddenly had 18 more hanger items. As for the price, it is also all the same, all of them are 9.9, and even 8.9, 7.9, this price war is going to start in advance.
Of course, Wu Bin's side also knows the power of the price war, and the final result is that the two are defeated and injured, Wu Bin's current career has just started, and he can't afford to fight the price war. jumped out of the original company so early and did this business to make money, not to lose money.
So then Wu Bin also thought of countermeasures, and the first time was to meet Wang Youfu again and talk to him again, after all, they are all in Hangzhou, and it is easy to meet.
"This hanger, after the last order was shipped, I need you to use good materials here, which can only be better than the kind you gave me when we met for the first time, not worse. As for the price, 5 yuan including tax, don't say no, I'm branding you now, I'm helping you. Wu Bin said this, directly opened the Taobao page, and then directly searched for hangers.
The organic search ranking directly ranked in the top 3. In addition, that 5.9 also entered the 13th place on the top page.
"Now our hangers are ranked third in the category, I want to rush to the first, when the time comes, when it comes to Yifeng, you can directly say that this is the best hanger sold by e-commerce, Yifeng is the first hanger brand in e-commerce. When Wu Bin said the first brand, he deliberately accentuated his tone.
Wang Youfu actually didn't plan to agree at the beginning, and even he thought it would be good to continue with that reduced version of the hanger, the cost could be less, and he could also fight a price war with similar ones.
It's just that before this word came out, it was pushed back by Wu Bin's side.
"You can try a price war and see if you can get the first place. The price war in the category of hangers is already fighting, but e-commerce is not like this. I know that if I play like this, with me, I can be the first, and if I don't cooperate, then the first brand of this hanger will belong to someone else. ”
In the end, Wang Youfu obviously agreed. Although such a material costs 5 yuan including tax, it is already very close to the cost price. But what he kept in his mind was recalling what Wu Bin said, the first brand of online hangers.
I've been doing offline for so long, and I've always been processing and processing for others, and my brand has been just cowering in some grocery stores and other places in the city, and no one cares about it at all.
Now that he has such an opportunity, an opportunity to play his own brand, how can he give up easily.
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