The layout of logistics and scattered alliances has been gradually implemented, dozens of shared shopping malls and logistics sites have been built, covering all points across the country, and they have suddenly occupied a huge advantage.

The alliance sharing mall and site have adopted the most advanced technology and management methods to realize the initial intelligent warehousing and big data networking, which are provided by Jiangyan Company.

The sharing mall is divided into three grades: large, medium and small, and there is a small grade in Fairy Town, with a sixteenth floor, which brings together a large number of goods from all over the world, including Jiang Yan Company. Jiangyan Company does not produce its own goods, mainly imports through purchasing channels, and sells some of them in the sharing mall.

Although it is a little more expensive in physical stores, many people who are not used to online shopping will be impatient to buy so many well-known foreign brands at first glance, including clothing, cosmetics, food, etc.

The sharing mall is not a joint management of scattered enterprises or a rigid match, as mentioned before, the condition for joining the alliance is to open the channels to Jiangyan Company. Jiangyan company has mastered all the channels of the retail alliance, overall planning, procurement, warehousing, logistics and sales one-stop service.

In this way, it avoids the contradictions of different retail enterprises cooperating with different brands, or having a common cooperative brand. Under the co-ordination of Jiangyan Company, retail enterprises only need to wait for dividends.

The specific management and operation team of the mall is composed of retail alliance dispatches. Anyway, everyone dividends according to shares, in fact, there is not much contradiction, under Hang Yu's suggestion, the retail alliance tried to avoid interfering with each other. There is no suspicion in employing people, and there is no need to suspect people, so there are many fewer contradictions.

To promote such cooperation, one is the strength of Jiangyan Company, and the other is that Jiangyan Company has a good attitude, otherwise how can retail enterprises be willing to open channels to it.

The good development of retail and logistics service companies has indirectly promoted the O2O layout of Jiangyan Company, and the overall express delivery efficiency has been significantly improved.

"After several months of operation, it has been proved that the cooperation model of the shared mall is great, and I think the next step is to continue to lay out the shared mall in the country, and at the same time, each company should also actively deploy its own stores. At present, there are still many gaps in the domestic retail market, and then there is a market occupied by foreign companies, and we should deal with it head-on. After the completion of the first phase of the plan, Xu Tingtai immediately held an alliance meeting to carry out the second phase of planning.

"Don't worry, I think that although the sharing mall is successful, there are still some shortcomings that have not been solved. Because of its large scale, it can only be profitable in areas with extremely high foot traffic. Moreover, the number of goods is huge, the management is cumbersome, and the loss is obviously much larger than that of ordinary shopping malls. If you can't control the loss, I'm afraid you'll lose money in the long run, after all, the mall is not such a fun place, and the popularity will decrease sooner or later. There are also safety issues, especially traffic jams caused by peak hours, elevator loads, and load operation of internal facilities in the mall, which need to be solved. These things usually don't have accidents, but once something goes wrong and reports it, the reputation of the sharing mall is huge. Meng Chen said.

"What Mr. Meng said makes sense, I see the planning of the second batch of shared malls slowly. Qian Shugong said.

The other representatives also nodded, and Xu Tingtai was quite surprised to see this, because these guys were very eager to develop a sharing mall before. However, the first batch of shared malls were successfully operated, but they had to slow down, and their attitudes before and after did not seem to be reasonable.

"So judging from your experience, how to solve these problems?" Xu Tingtai used to be in charge of Jiangnan Mall, which is an online platform, and he does not have these people who know the specific operation of the retail city, so the suggestions of the deputies should still be taken seriously.

"On the one hand, we must continue to optimize management, especially warehousing and logistics, and it is best to negotiate with the logistics alliance once, and we will plan jointly. If this problem is not solved, it will be difficult to reduce the loss, and it is not enough to rely on your big data network management. Meng Chen said.

"I agree that at present, stores around the country cooperate with different logistics companies, and the service quality and price of these logistics companies are not the same, which has caused us a certain loss of management differences. If the logistics alliance can be slightly unified, the benefits to us will be huge. Qian Shugong said.

"Logistics companies have different grades, so naturally there will be different service quality and prices, and it is impossible to be unified. Xu Tingtai said that he still knows a lot about his own swallow logistics.

"What I mean by unification is not to make the service quality and price exactly the same, but to make the most reasonable choice according to the needs of stores in different places and the characteristics of goods. Choose according to the categories of fresh fruits and vegetables, industrial food, household appliances, etc., and unify the channels of all shared malls. Meng Chen said.

"I see, I also agree with this approach, and it seems that I really need to talk to the logistics service company once. Xu Tingtai said: "So what are the good solutions to the potential safety hazards caused by the flow of people?"

"Unify equipment procurement, ensure equipment quality, strengthen vehicle management, and strengthen the safety management team. Because the large-scale sharing mall is too big, some of our previous experience is actually insufficient, and it needs to be explored and scientifically optimized. Meng Chen made a series of suggestions.

Xu Tingtai raised his eyebrows, unified equipment procurement sounds nothing, but there are hundreds of enterprises in the retail alliance, large and small, and it is not easy to unify.

Whose channel is it used? It's a big deal.

"These suggestions put forward by Mr. Meng are very good, but the unified equipment procurement is more troublesome, let's talk about this later. Although there are still many deficiencies in the sharing mall, we don't need to complete all of them before carrying out the second batch of construction, which will have to wait until the Year of the Monkey. Xu Tingtai said.

"It's okay, please tell me your suggestion. Meng Chen didn't force it, he also knew that the overall construction was a troublesome matter, and he had to get the support of Jiangyan Company.

"We have inspected many first- and second-tier cities and found that there are still very few large shopping malls, and most of them are small shopping malls, mainly convenience stores. I don't need to mention the advantages of small shopping malls and convenience stores, but I think their disadvantages are also obvious, such as cost control is not as good as ours, and the supply of goods, especially fresh fruits and vegetables, is very poor. Some of the enterprises here are opening small and medium-sized shopping malls, so they should have some experience. My suggestion is to connect the shared mall with the surrounding malls, and the shared mall can be used not only as a store, but also as a storage site. We further cooperate, in the future, small and medium-sized malls do not need to purchase goods from far away, all by the shared stores to co-ordinate, and the surrounding shopping malls will go to the shared stores to get the goods. In this way, a mutually beneficial cycle is formed, and the volume of goods in the shared shopping mall can be handed over to the surrounding shopping malls, large and small. The cost of procurement and logistics for small and medium-sized shopping malls has also been reduced. Xu Tingtai said.

"It is easier to understand the cost of reducing the cost of small and medium-sized shopping malls, you say that the goods of the shared shopping mall are handled, how to deal with it? If you can't sell it, it's not easy to sell it to a small shopping mall. Qian Shugong said.

"It's very simple, you can do activities. Xu Tingtai said: "If everyone handles the accumulated goods, because the volume is relatively small, it is actually difficult to clear the warehouse for activities." Especially for scattered goods, if the activity is too frequent, the effect is not good. If everyone joins forces and puts the same kind of accumulated goods in one store for promotion, the price can be lowered, which is a big advantage. ”

This seems to be a good idea, but it is actually a kind of coordination. Meng Chen said.

"Yes, since we are building a retail alliance, we naturally want to give full play to the role of the alliance. From procurement, transportation, warehousing, sales, clearance and other links, you can carry out overall planning. These things are solved separately, the cost is high and troublesome, and it is much easier to solve them as a whole. For example, if the store handles the leftover fresh fruits and vegetables, it will be more wasteful if the store handles them separately. If the region cooperates, it can be sold to second-hand dealers in a unified manner. With a large amount, everything is better to do, and with the technical support of our company, the effect is definitely good. Xu Tingtai said.

"It's okay to deepen cooperation, just talk about it together. Everyone agreed.

"This is the construction plan of the second batch of shared malls, you can take a look. As Xu Tingtai spoke, he had already opened the projection map, which marked many points.

Everyone saw that there were more than 400 of the second batch of sharing malls, and they were all immediately stopped by Xu Tingtai's plan, which was progressing too fast.

Although the first phase of the retail alliance was very successful, it has not made much money, and it needs everyone to contribute money to invest in the first batch of shared malls.

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At this time, the group buying war has entered the white heat, most of the group buying platforms are hanging, and only a few giants remain, the most important ones are, of course, Meituan, Eleme, and group buying.

With the support of a large number of funders, the former is still burning money and is very competitive. Don't look at the few dollars of takeaway discounts, the attraction is still great, because people who will order takeaway for more than ten yuan are usually financially constrained. Ten yuan takeaway can save a few dollars, which is a good deal.

Ele.me and over the wall group buying still insist on being free, but they are not upside down, relying on high-quality service and Jiangyan's reputation to develop, although it is not as hot as Meituan, but it is expensive and stable.

Their blockade tactics have worked very well, and although Meituan has been constantly upside down, it still has not broken through the first-tier cities and the vast fourth and fifth tiers. The situation that seems to have not changed is actually a constant struggle.

Originally, if the fight continues, it is estimated that it will take many years to determine the winner and loser, but the financiers behind Meituan are still very rich, and they have invested so much money, they will not give up easily.

And the rise of mukbang has become a breaking point.

Gukbang has grown so rapidly since its early days that many people think it's just temporary and will soon cool down. There are many reasons for such an analysis, first, because Zhao Ping does not agree to continue financing, the funds for eating and broadcasting are limited. Second, the short video of eating and broadcasting seems to have no content, and everyone thinks that it is estimated to be similar to a short joke or something, and it can't make a big wave.

But to everyone's surprise, mukbang is like a hot-blooded protagonist in anime, whenever everyone thinks that its potential is about to reach, mukbang will let out a cry and continue to evolve.

Just like transforming into a Super Saiyan, every time you advance to eat and broadcast, it will shock the industry.

The small short video platform has exceeded 100 million users and is moving towards 200 million users. With such a speed of development, not to mention other Internet companies, even the senior management of Jiangyan Company was surprised.

Fortunately, this is a product they have invested in, otherwise it may threaten Weibo's position.

"We hope to strengthen our cooperation with mukbang and further develop the creation of short videos related to the group buying business to attract user traffic to our platform. "Dong Ming cooperated with mukbang before and introduced a lot of traffic.

Meituan raised tens of billions of yuan, large-scale offensives, group buying over the wall and Ele.me can stabilize the situation, and cooperation with food and broadcasting is the key factor. For example, a very popular video has recently appeared on the food broadcast, which is a music + dance creative video shot by a delivery man of Ele.me. Because the video content is very interesting, with more than 30 million views, it has brought huge traffic to Ele.me at once.

There are many more videos like this, and I can't count them, but there are relatively few that can become popular. But once it becomes popular, it will be millions, tens of millions of clicks, which shows how strong the drainage ability of eating and broadcasting is.

"Yes, but since we call it mukbang, the video content must be related to eating. A lot of your business has nothing to do with eating, so we will selectively explore the video creation category. Zhao Ping is now in high spirits, and he talks about business with Dong Ming and Guo Xuhao very calmly, and even he is not as in awe of Hang Yu as before.

With the current number of registrations and development speed of mukbang, Zhao Ping feels that he can build a series of products around this platform, and maybe he can also build a business empire like Jiangyan Company.

Even if it is not as good as Jiang Yan Company, it will not be any worse, why should you be respectful to Hang Yu.

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