Professional 'anti-fake' people, if it is a real anti-counterfeiter, I definitely welcome it, because it has nothing to do with me, everything sold is directly shipped by the brand, how can it be fake. It's just that these anti-counterfeiters now, how many of them are really going to fight counterfeiting and shoddy, cracking down on guys, you can search for counterfeiting at will, and you can see how many anti-counterfeiting groups there are.

And what are you talking about?

Specific examples of what kind of combat are there:

1: Fakes, there are indeed anti-fakes, but how many? At least I see those active users, almost all of them say. Don't fight fakes, there's nothing to do. If you fight, you will fight the regular ones. They call themselves professional anti-counterfeiters, but when it comes to cracking down on fakes, one or two out of a hundred is not bad.

2: Hit the blemishes. For example, if the label is defective, it is said that this and that do not comply with the relevant labeling laws, or that the fat content or energy accounting method contained in the label of the product is wrong. Moreover, some incoming goods do not have Chinese labels, price fraud and the like. I've encountered this a lot so far, and I've encountered it twice.

Example 1: Ask a friend who does flagship store e-commerce, there is a typical Anli. They said that their store had received it more than 100 times in the past two years, and the industrial and commercial bureau and they couldn't get any more ripe. A store with more than 40 million sales a year, with more than 100 staff, will control the cost of all goods, but in the last year, it lost more than 200,000 yuan. Why? More than 100 cases, a minimum payout of 500, if more, thousands or even tens of thousands. Do you think the business will still make money in the end?

Example 2: Around me, a brand I know, a brand of rough processing of agricultural products, was targeted by a group of counterfeiters, and the goods were all in line with national regulations and regularly sent to the quality supervision department for quality inspection. And the quality of the goods also belongs to the category of high-end specialty products, and the products are also settled in Sam's Club, so there is definitely no problem with the quality. In the end, the fat content of the product was caught by a few counterfeiters, and the thing was sent to the BJ Food and Drug Bureau, and the Food and Drug Bureau replied that the test results were in line with the label, no problem, and sent SH for quality inspection, which was slightly higher than the label marked, but in terms of error and the like, there was no problem.

Of course, the same batch of goods does exceed the standard, but it is a minority, and most of them meet the requirements. And this batch of 'anti-counterfeiters' got the goods, BJ, Shenzhen, Wuhan, ZQ, CD and other places have (gang crime, use qq group contact, they are commonly known as getting on the car together), the quality inspection report of their goods currently seen, all for the quality inspection report issued by a quality inspection company in ZJ, the quality inspection report issued by the fat content is also unified into a value. Even some finely managed foods that are standardized for survival can't achieve such a uniform fat content. But these 'anti-counterfeiters' can, no matter where they are, of course, the important thing is that they are all inspected by a quality inspection company, hehe.

If you want to say whether the fat content of this product exceeds the standard, I asked the brand, and they also said that there is, but there is no way to control it, because agricultural products are produced in different seasons, different fertilizers, different climates, etc., will lead to differences in the fat content of the goods. These are not controllable at all, the fruits on a tree can still be big and small, aren't these agricultural products the same, there are enough absorption and fattening, of course, there are not enough absorption. But there is no way, the law just has some provisions, which is also illegal, and then asks for a refund of one and ten compensations.

At present, the situation of the brand is that the BJ area is known to have more than 80,000 goods in these hands, and they are required to return one and pay five. In other places, it is still going on one after another, with a refund of one with three, and a refund of one with ten. The total preliminary total value of the goods is already about 150,000. If you admire it all, it will start at least 500,000, or even more than 1 million. In addition, this is only compensation, the company pays the lawyer's fees, and a case is close to tens of thousands. The cheap one is also about 5000. An enterprise of more than 300 people, just because of this matter, from the beginning of the year to the present is still dealing with this matter, if once the punishment is completely down, the brand side also directly said that this year's profits are all taken in, and even have to be upside down. What kind of business is this, I really can't do it.

3: The advertising law is illegal, not to mention the specifics, and the law enforcement in some places is strict, such as those first-tier cities in China, not to mention the specifics, with a starting fine of 200,000 yuan.

It's some blackmail, finding some loopholes in the advertising law, and then buying a large amount, and at the same time court litigation and the industrial and commercial bureau to report and put pressure. Let the initiative reconcile. The Industrial and Commercial Bureau also hopes to reconcile, otherwise the fine starting from 200,000 yuan will be recognised and the money will be lost to this 'fake person'.

At present, the author and I have encountered this kind of thing, but I admit to violating the advertising law. But it's a special thing that can't sell 30 bags of things a month, and it's only about 2,000 sales a month, just because of an advertising law, a fine of 200,000 starts, this year, many small businesses can take out 20w at a time can directly break the capital chain and go out of business, not to mention my personal 、、、. I'm really tired ...