With the escape of Sony, a "traitor", the united front of the international electronics giants collapsed in an instant, and the leaders of Philips, Panasonic, Sanyo, and JVC were even more completely stunned -- they didn't expect that Sony would be so undisciplined. Pen "Fun" Pavilion www.biquge.info

After Kazuo Shimazu and Liu Zhaochang left, the entire conference room was completely blown up, leaving only a few international electronics giants in place with a confused face, two faces and ten thousand faces confused. In particular, Panasonic, Sanyo, and JVC, which are both Japanese companies with Sony, are international electronics giants, and they are even more anxious to almost collapse.

Therefore, there is no hesitation at all, Panasonic, Sanyo and JVC, the Japanese international electronics giants, directly surrendered, and if they don't surrender, they won't even be able to eat to catch up with the heat. Now that Du Te has been robbed of the head by Sony, if he doesn't catch up, then he will wait to be beaten.

You know, the prospect of the VCD industry is quite bright - this is the consensus of almost all international electronics giants, especially in China, Japan, South Korea and other Asian countries, absolutely forcing the "money scene" is amazing. Therefore, neither Sony, nor Panasonic, Sanyo, Samsung and JVC will definitely not give up this tempting fat.

Of course, one thing has to be said, that is, VCD is really not so popular in the United States and Europe, because of the problem of picture quality, so consumers in Europe and the United States prefer to watch videos. It is precisely because Europeans and Americans like to watch videos that last year, Su Chenyu picked up a wave of bargains in the process of Lei Shidong's acquisition of Paramount - the acquisition of Besta, a provider of audio-visual tapes.

However, although the market prospects of VCD in Europe and the United States and other places do not look so good, in terms of consumption levels in Europe and the United States, it is also quite impressive. That's why Philips, the European electronics giant, is so concerned because they also see the advantages and disadvantages of the VCD market, but even so, the benefits are still worth their bare-chested. In addition, there is another important reason, that is, sniping Sony, not blowing or black, Sony is currently the No.1 among the international electronics giants, whether it is in Europe or the United States, it is the existence of the hegemon. Therefore, Philips, the European international electronics giant, must limit Sony's crazy momentum, and must not let him dominate VCD again.

In fact, these international giants don't know that in order to solve the problem of low VCD image quality, Xiaomi Technology has begun to solve it - they are conducting research in the two technical directions of SVCD and DVD. Moreover, Xiaomi Technology has made considerable progress in both SVCD and DVD directions, and has applied for patents around the world - but there are still some technical flaws.

In Mr. Liu's office, he and Kazuo Shimazu sat across from each other, while the staff of Xiaomi Technology and Sony sat respectfully on the sofa next to them, waiting for the final decision of the two leaders.

"Mr. Kazuo Shimazu, I have to say that you Sony really made a wise decision. Holding up the teacup and smiling at Kazuo Shimazu, Liu Zhaochang said: "The VCD market is definitely a fairly large market, and the Chinese market alone will have a market prospect of about 100 million units." If you include Japan, South Korea, Hong Kong, Singapore, Malaysia and Thailand, then it is absolutely huge enough to suffocate everyone. ”

With a calm face and a sip of the teacup, Kazuo Shimazu still didn't like it, and said: "Although I said that, we have to admit that VCD has a natural flaw, that is, the picture quality is really not as good as the video. ”

"But he's cheap. ”

In response to Liu Zhaochang's rebuttal, Kazuo Shimazu nodded, and then said: "This is a fact, and it is also one of the biggest advantages of VCD, which is why we Sony fancy him." ”

"Actually, I don't hide it from Mr. Kazuo Shimazu, in response to the problem of low VCD image quality, our Xiaomi technology has officially improved it, and it has been fruitful. ”

For the SVC under development, Liu Zhaochang did not hide from Kazuo Shimazu, because in the strategy of Xiaomi Technology, SVCD is just a transitional product, and DVD is the main force to replace VCD. Therefore, Liu Zhaochang doesn't mind that Kazuo Shimazu knows about SVCD, not to mention, now that all the technology patents of SVCD are also in the hands of Xiaomi Technology, are you afraid that Sony will not succeed?

Yanagi Zhaochang's words immediately attracted the attention of Kazuo Shimazu, so he put down the teacup and said, "Your company has developed a next-generation technology patent?"

"Mr. Shimazu is such a smart guy that we have now developed an upgraded version of VCD and have applied for a patent worldwide. However, we plan to wait until the VCD market is fully opened before launching it, and you know why. ”

Obviously, as Kazuo Shimazu, who has been immersed in the electronics industry for many years, naturally knows the meaning of Liu Zhaochang's words, and can't help but sigh secretly in his heart - this Xiaomi technology is really rising, and the strength of technology research and development cannot be underestimated, and it seems that it is really unbearable.

"In that case, let's talk about the patent licensing of VCD in front of us. Kazuo Shimazu was still very pragmatic, and said with a smile: "That's it, you Xiaomi Technology will make a price first." ”

Well, I have to say that Kazuo Shimazu is really a cheerful person, Liu Zhaochang thought about it for a while, and said: "We have to charge $35 for each VCD, which is the discount we give to Sony." ”

Shaking his head, Kazuo Shimazu said directly and calmly: "10 dollars!"

, the drama of "asking for money on the spot" is very 6, Kazuo Shimazu is really a "China expert", but isn't it too much to "cut his ankles" so much.

Frowning, Liu Zhao often offered a price: "$25, this is the lowest price!"

"$13. ”

"$22!"

"Up to $15!"

"$20 minimum!"

"$18, couldn't add more. ”

"$20, couldn't be less. ”

"$18. ”

"$20!"

……

As if gritting his teeth, Liu Zhaochang gnawed on the bottom line of $20 and stopped dropping, which gave Shimazu Kazuo a headache, but fortunately, it had dropped by as much as $15, and the patent fee of $20 was far lower than his bottom line. It turned out that the bottom line of negotiations between Sony's board of directors and Akio Morita to Kazuo Shimazu was that no more than $25 would be acceptable to Sony.

"Well, I agree with the patent licensing price. After a pause, Kazuo Shimazu nodded, and then said, "However, I hope that you can give the other ones a little higher, and in addition, we thought that we could get the patent license for the upgraded version of your company's VCD." ”

Nodding, Liu Zhaochang smiled and said: "That's no problem, Sony, as the world's largest provider of electronic products, we at Xiaomi Technology are very willing to cooperate with you." ”

"Alright, let's sign the license agreement now. Hearing Liu Zhaochang's agreement, Kazuo Shimazu squeezed out a few smiles on his unhappy face, and said: "As for the fines for the infringing products, we will provide your company with a full report of the sales quantity, hoping to resolve this matter as soon as possible." ”

For Shimazu Kazuo's refreshment, Liu Zhaochang was naturally quite satisfied, and said with a smile: "It's no problem. ”

The two "talkers" have reached an agreement, then the next thing is much easier, and the professionals of both sides can negotiate the specific details and terms of the agreement.

Soon, Xiaomi Technology and Sony formally signed an infringement compensation agreement and a patent licensing agreement -- Sony will pay Xiaomi Technology compensation for all infringing goods at a price of $50 per VCD, and Xiaomi Technology will license all the patents of the VCD to Sony at a price of $20 per VCD.

At this point, Xiaomi Technology has officially completed the first "unequal treaty" of its foreign expansion, and it has also forced the hegemon in the international electronics giant like Sony to bow his head and admit defeat, which can be regarded as a "great victory".

Hehe, this is just the beginning, soon, Xiaomi technology will force those international electronics giants who are confused outside to sign an "unequal treaty".

After seeing off Kazuo Shimazu, Liu Zhaochang returned to the conference room again, and as soon as he entered the door, representatives of international electronics giants such as Philips, Panasonic, JVC, and Samsung instantly crowded up, strongly demanding that Xiaomi sign an "unequal treaty" with him.

Well, in the face of this kind of request, Liu Zhaochang said, how could he bear to refuse. As a result, Philips, Panasonic, JVC, and other international electronics giants are like fat pigs waiting to be slaughtered, and they are sent to the "slaughterhouse" one after another.

If Liu Zhaochang gave Sony a preferential license price because Kazuo Shimazu helped him, then he was not so easy to talk about Philips, Panasonic, and JVC.

I have to say that Liu Zhaochang really dared to make a price, and he directly asked for "$40 patent fee" as soon as he came up, which is completely a robbery. As long as the representatives of Philips, Panasonic, and JVC are not brain-dead, they will never agree, this is not an "unequal treaty" at all, it is completely a "slave treaty".

As a result, after a fierce tear, Xiaomi and these international electronics giants finally reached a mutually acceptable price - 22 US dollars, 20 US dollars more than Sony's 20 US dollars.

After the two sides reached an agreement, all international electronics giants such as Philips, Panasonic, Sanyo, and JVC formally signed an "unequal treaty" with Xiaomi Technology - an infringement compensation agreement and a patent licensing agreement.

After getting rid of all the international electronics giants, Xiaomi Technology will wait to collect the money. You must know that a VCD infringement fine of $50 will bring nearly 100 million US dollars in revenue to Xiaomi Technology. Not to mention, there are still a lot of patent licensing fees to be taken later, which is a huge amount.

Don't think that's the end of it, hehe, Xiaomi Technology is a moth again......