MM Group is actually in debt and owes a lot of debts, but because of its strong background, it often gives people a sense of arrogance, everything is high-profile, rich and rich, and it has the attitude of doing whatever News Corp wants to do and is not afraid of throwing money.

Like this "Supernova", although he has received a lot of great attention, but this is almost the effect of smashing with money, its income is unknown, but the production cost will not be much less than that of "Mi Guo Idol", some analysis companies predict that once "Supernova" has poor ratings and affects advertising revenue, MM TV network will fall into huge losses, just afraid that the TV network that has just been covered will be sold again.

Like Fox TV Network's ace program "Rice Country Idol", it also took two or three seasons to explode, and MM TV's "Super Nova", if the ratings are less than 15 million, are not profitable, and in the history of B TV Network, there is no one that has exceeded this rating.

But they soon learned that they were wrong, and that "Grey's Anatomy" aired on the 15th MM network from 20 to 22 on Wednesday night.

Grey's plays follow a propositional essay-like pattern, one theme per episode, this model should inherit the earlier "Sex and the City" and "Desperate Housewives", they both take the propositional essay route, the theme of Sex and the City revolves around the relationship between the sexes, to explore all aspects of the relationship between the sexes under the framework of one theme in one episode, it takes the four protagonists to constantly meet, hook up, goes to bed, and the frequency of each person changing men is maintained at the rhythm of one man per episode, this kind of character is too blunt to serve the frame, and it can be watched fresh at first, and the character will be blurred after a long time, and the audience will be aesthetically fatigued.

Grey's first two seasons did not have this stiffness, because Grey's themes are broader than those of gender relationships, such as intimacy, boundaries, responsibility, procrastination, gratitude, denial, pain, etc., and the broad creative space makes the plot design and character grasp more flexible. Coupled with a cast of supporting roles with distinctive personalities and a large number of group performances, it can cooperate with the play to discuss the theme without sacrificing the development of the characters.

The theme of each episode is thought-provoking and moving, and the seemingly abstract and grand theme is implemented on the individual, but it is so real and powerful, and the life of an ordinary person is both insignificant and heavy as a mountain in the long river of time. Even in this short life, we also have to bear many emotions and responsibilities that have come from ancient times, and strive to break through many limitations and shape life into what we hope to be.

Of course, the specialty of the drama is bloody and sadistic, and the huge ups and downs of the plot have not fallen, this oriental Qiong Yao-style drama has a huge market there, and the producer Lyries is deeply aware of the three flavors, and there is no Mark's magic in this regard, but it is also gradually getting better.

In order to win the first place, win and celebrate the launch of the MM TV network, they smashed out two episodes in one fell swoop, and the second episode quickly followed after the first episode aired a ten-minute commercial, whose ace drama is not one episode a week, in order to hang the audience's appetite and maintain the huge popularity of the TV station, two episodes a week is too wasteful, and it is a soap opera to treat the ace drama as a soap opera.

The first episode had a rating of 15 million, which maintained the average level of the first season, which was a satisfactory result, while the second episode broke the 20 million ratings mark.

MM TV Network is the original Warner B TV Network, which exists as a subsidiary of Warner Bros. Entertainment Company, the original headquarters is located in the Warner headquarters building in Burbank, and after the split, it was moved to the MM headquarters in the Williams Center, and the whole floor could not accommodate so many people, so it had to rent an extra floor, so that MM rented as many as seven floors, becoming the largest tenant, which has the advantage of being convenient for nearby management.

This is just the headquarters of the TV network, while the production center, broadcast center, media building, etc. remain the same, but the brand has been changed, from the century-old famous brand B to MM.

Iger is staying at MM headquarters today, waiting for the latest news, this "Grey's Anatomy" is the key to whether MM TV network can stand firm, if the second season is successful, B TV network will smoothly transform to MM, he will take advantage of the situation to smoothly integrate the TV network, if the ratings are pounced, then there will be more problems, and the future will be more difficult.

The current MM TV network, too much need a hearty victory to decide their positioning, tonight Iger ordered a large cart of champagne, if the ratings are a big success, they will raise a glass to drink, celebrate the victory, and at the same time bring a few hammers, which is used for ratings, which makes the president of MM TV Network Jem very stressed, because Iger said that the ratings are less than 12 million, all of them are flutters, and this is the best result of the original TV network.

B TV Network was born in conjunction with Warner Bros. Entertainment, mainly packaging and promoting movies produced by Warner, and distributing a large number of film and television content in Warner's huge film library.

Time Warner has the possibility of increasing competitors when selling to MM, don't be afraid, Time Warner's TV network (wireless station, cable station, pay channel) is ten times the size of MM, which can completely crush them, and the positioning of MM TV network is similar to the original, not under Warner Bros. Entertainment, it loses nearly 100 million yuan every year, will it fly under MM?

MM TV network's only breakthrough is to kill with super high ratings, but B TV network has not been killed for ten years, ratings dramas are hard to find, MM has a blockbuster drama "Anatomy Grey" in his hands, but there is no precedent in history for a TV network that has lost ten years to come back to life, as far as competitors are concerned, MM with a big burden is the MM that Warner is happy to see, they are willing to jump into this pit, Warner can help him.

CM TV Network President Jem is also sitting at the headquarters, and there is also the main creator of "Grey's Anatomy", (except for David Lee who filmed 007), they are all staring at Nielsen's ratings curve, and when the ratings of the first episode exceeded 15 million, he was relieved and ran to the toilet to pee happily.

Jem knows that he is steady, in the transition period after the merger and acquisition, there are countless interests, contradictions, the best way is to suppress this negative problem with a big victory, so that he has enough time, calmly deal with it, if all the problems come at once, may suddenly press him across, now MM TV network is integrating, the only reason for the parent company to look at the top management differently is a good report card.

Jem changed from the chairman of B TV network to the president of MM TV network, this is due to the consideration of stability, if this son does not have good results, he will not sit for a long time, of course, the parent company's support is quite large, big TV series, big variety shows, such a huge investment, he has been working in the TV network for ten years, unprecedented, for the TV network, he also has feelings, such a strong force support, he also has the heart to do something big.

The bigger surprise is behind, as soon as the second episode that aired later started, the ratings immediately climbed step by step, and it actually exceeded 18 million in 30 minutes, exceeded 20 million in the last 10 minutes, and finally ended with 20 million.

Jem screamed and jumped, hugged and congratulated the rest of the office warmly, there is such a drama, and you still have to worry about the ratings? Ratings mean advertising costs, they were all smiles, and they celebrated this victory moment with champagne together, Jem took off his tie and cheered loudly, eager to immediately call a press conference to announce the news to the world.

The ratings of 20 million have not been in B for ten years, but MM TV Network has it on the first day of broadcasting, which is also too amazing, too powerful, he himself has a feeling of unreality, plus "Supernova", which is in a mess in preparation, why worry about big things?

Egger, who is also sitting in the headquarters, immediately rushed over, as the president of MM, he has an identity and status, and is also more reserved, so it is inconvenient to squeeze together with his subordinates, anxiously waiting for news, he is full of smiles, shakes hands with everyone one by one, and personally opened a bottle of champagne, poured it for several heroes, Egger smiled: "From today on, the United States is a situation where the five major TV networks compete for power." ”

Of course, this is bragging, and in that respect, MM TV is a huge gap compared to the other four, but now they claim to be the fifth largest public TV network, which is not bragging, compared to UPN, they are a head winner.

With this record, MM TV Network is firmly established, and when "Supernova" is launched, it will be the time for them to grab more market share.

MM Group, which owns the MM TV network, has become a media group of its own, and has made greater efforts in publicity and promotion, although it is not as powerful as the four major media groups in terms of scale, and its voice covers the world, but in Beimi, it is one of the top ten media companies.

Through mergers and acquisitions, MM has a variety of media such as film, television and the Internet, and truly realizes cross-media management, through "resource sharing", the channel distribution of a certain product of the media group can use film, television, books, networks and other media for synchronic replication and reproduction, and when the product is lowered, it can be converted into videotape, DVD, CD, cable TV, wireless TV programs and other forms of diachronic replication and reproduction.

The cross-media group is all about sharing the cost of content through as many distribution channels as possible, so as to achieve greater revenue, and at the same time make the characteristics of different media complement each other and create synergies.

MM's official website provides customers with a variety of services with movie resources as the core, such as online movies, music, Cartoon programs and games, etc., have effectively promoted and publicized the film, the company's films will be based on the good books of the times as the theme, and at the same time promote the distribution of books through the strong appeal of the film; the music in the film is inseparable from the elaborate production and packaging of the record company, a good movie concert will greatly enhance the charm of the movie, and the screening of the film will drive the popularity of musical works; the stars in the cartoon movie will promote the sales of cartoon toys and promote the development of the game industry; the scenes in the movie, Characters and plots can also create theme parks, so that the film resources can be fully utilized, and it can be said that they are now one step closer to the strategic vision.