Chapter 143: Buy Yoyo?
Since someone has already shouted, of course Wu Bin will not refuse, and during the new year, the performance is indeed very good, and everyone is also very hard, so it is okay to take it as a relaxing reward.
As for whether you can bring so many people, there is no problem at all.
Of course, this is definitely only talking about these people in the office, as for those in the warehouse, they are definitely not included, first, they are not idle at all, and they have to work overtime every day during this time, where can they think of rest, relaxation, let alone mention.
If it weren't for Wu Bin's piecework model for the salary accounting of the warehouse, such a long period of high-intensity overtime, it would be impossible for less than half of the people to quit their jobs.
is also because of the piecework wage model, during this period of time, these people in the warehouse are very energetic and have a high income.
Many people are some middle-aged and elderly people in their thirties and forties, or even forty or fifty, who have no so-called skills, and some are just some simple labor.
Now you can earn a lot of money at your doorstep, even if you work overtime, but it's much better than farming at home.
So during this period of overtime, there were hundreds of people in the warehouse, but no one left, and they were very enthusiastic one by one.
When the company was doing e-commerce, it didn't have too many ideas about small profits and quick turnover.
At the beginning of commodity operation, it can be smashed, it can be a small profit, or even no profit, a loss, as long as the volume is up, as long as there is a ranking.
But once you have this foundation, if you want to make small profits, it will be impossible, you must have profits, and if there is no profit, what are you doing with this commodity, do charity?
The end result of this model of low-profit competition is nothing more than disrupting the market.
The end result is that competitors have little profit for each other, further reducing costs and resulting in inferior products.
This is obviously not in line with Wu Bin's plan to do business, nor is it what he should do.
In 2014, the kitchen master must focus on continuing to develop, Hu Ge at least for the time being, he has a preliminary intention, because the brand public opinion effect is still there, and then there is that although there is no channel sales offline, the online popularity is very large, not worse than those first-line big brands, and even the topic is much better than those first-line big brands.
Then there is the reputation of the brand is also very good, although at the beginning, the whole brand, in fact, is to attract a lot of traffic through various public opinion channels, but in the later stage, in fact, a lot of sales have been through the word-of-mouth effect.
The sales of the flagship store's kitchen bully are actually very stable, and one of the main reasons is not because the promotion of various channels is strong enough.
It is because of the good effect of the recommendation of old customers.
If most of it is the result of channel promotion, then the profit of the kitchen master is at least about fifteen points lower, how can it be as profitable as now.
is also because the public opinion of the brand on the Internet is good, otherwise how could Hu Ge's agent be relieved.
Since it will not have a bad image impact on its artists, and it can make money, why not.
Besides, he's an agent, if the artist makes less money, he will get less.
So although the matter has not been finalized yet, it is actually soon, and the meeting time has been determined in the interview, and further detailed discussions will be held at that time.
In addition to the kitchen master, Wu Bin's second most important brand is Xiangmeng, the current sales of pajamas, can no longer be simply said to be a hit, WeChat Moments and the like are about to explode.
One is that it's cheap, and you can just pay for the postage. Second, the quality is not inferior to those high-quality pajamas of big brands.
The combination of the two brings not only marketing methods, but also word of mouth.
The warehouse is so busy now, isn't it because the pajamas are selling too hot, it is estimated that it is very possible to hit 100 million sales in 2014.
And now this brand Zhao Liying, Di Lieba's endorsement, after their star effect rises in the future, when the time comes, under the two advantages, one more star effect, it is impossible for the brand to grow again?
Therefore, the brand Xiangmeng is still very promising and very rich.
Now the worst brand in Wu Bin's hands belongs to Lijie, but no matter how bad Convenience Jie is, this year's goal is also 30 million.
The goal is decomposed, Tmall Supermarket's goal is 20 million guarantees, Tmall's flagship store is 6 million, and JD.com's self-operated 4 million.
Nowadays, the three brands in Wu Bin's hands are all in the category of daily necessities, and Wu Bin is also doing food categories, but he has always been making wedding dresses for others and doing agency operations, and the brand may be cut away at any time, and there may be no way to continue to do it at any time.
After the situation in Yoyo's company, Wu Bin inquired about the situation over there as soon as possible.
At the beginning of April, the brand Yoyo Tmall Supermarket was almost completely out of stock, and the slightest bit of goods could not be sent.
Huang Jie inquired about the news that the brand is currently communicating with a food processing factory in Hangzhou, and is ready to sell the brand directly to this processing factory.
Wu Bin also mixed it up, in fact, Wu Bin's own food brand, registered food is about to come down during this time, but one is a brand from scratch, and Yo You has also accumulated a few years of market accumulation after all.
If it weren't for the crazy market of a brand company and ignoring profits, it would be impossible for their company to suddenly break the capital chain, resulting in the current boss running away and the end of the brand monopoly.
But this is the problem of the original brand company, and for the company that takes over, the utility of this brand is no less than that of an offline brand that has been doing it for four or five years.
Because the brand Yoyo has taken the mid-to-high-end route from the beginning.
Therefore, the quality has always been good, and it is more in line with the brand needs of Wu Bin.
During this time, Huang Jie has also been communicating with the other side to discuss this matter.
The initial offer was 7 million, but it was obvious that the offer was too high.
It is impossible for Wu Bin to accept it, and if there is more, Huang Jie and Yang Xuecheng and the two of them inquired about the news, and the price given to the factory in Hangzhou is only more than 3 million in total.
It's just that one is actively selling and the other is actively buying.
It's just a matter of sitting on the ground and starting the price, the specific bargaining, Wu Bin himself will not come directly to this matter, it is unprofessional, and at the same time, if he comes by himself, he will seem to pay too much attention to it, so that the final result is not conducive to bargaining.
If it really doesn't work, use your own brand first.
So, the time after the year is really busy.
"Do you like eating hot pot or barbecue?" Wu Bin took the initiative to ask, in addition to those in the warehouse, there are still thirty people in the company.
If you have so many meals together, and it is still in the villa, it is definitely more suitable and convenient to have a barbecue or hot pot.
"Hot pot, boss, will there be seafood then? hairy crabs, lobsters." ”
"Hot pot, hot pot, boss, I also want to eat seafood, is it okay to have abalone?"
"I want to eat barbecue. ”
"I just had hot pot the day before yesterday, let's eat barbecue!"
“......”
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