Jingdong is currently the weakest link in the company's entire e-commerce layout, with monthly sales of only 1 million, and the overall profit is only a little more than 200,000.

However, there are very few brands settled in Jingdong, because at present, the threshold for Jingdong to settle in is much higher than that of Tmall Supermarket, and it is not impossible to settle in, but you have to leave the favors and the like.

Most of Jingdong's procurement and sales are dug from those offline shopping malls,Of course, these people are also very familiar with the industry situation,But at the same time, some of them have brought a lot of offline vices in,At present, the company is also Huang Jie,Yang Xuecheng The two of them are more familiar with this piece。

In addition, the location is in Beijing, and it was not so convenient to go in the past, and the time cost was too high, so in the end, just think about it, and operate the brand honestly.

Tmall supermarket, in fact, is still more in the stocking stage, and it is really because of this that the authority of the merchant is very large, and it can do a lot of things.

As for JD.com, almost everything has to go through the hands of procurement and marketing, and the direct result is that if you want to do a good job in procurement and marketing, then you can do a good job.

Because the activities are in the hands of the buyers, almost any operation is also in the hands of the salesmen.

Therefore, only if it has a good relationship with procurement and marketing, and the sales of the brand will go up, it will be much easier.

And Wu Bin Company, decided in various circumstances, has not moved around from this aspect, if it weren't for the fact that the Tmall store is selling better and better, and the Tmall supermarket is also thriving, how could it be possible to take the initiative to give resources again and again.

However, the gap in traffic between the two platforms is very obvious, and in Jingdong, it is completely simple Jingdong platform traffic, and activity traffic drives sales output.

Tmall is a variety of activities, traffic import, to drive the brand's sales growth.

As for spending more effort, why don't you do JD.com?

That's not it, Jingdong's current market is much smaller than Tmall, but at the same time, the brand is also much less, and the traffic is relatively concentrated, so the sales volume, if you do it seriously, you can actually do it.

But there is a bit of a hard flaw, or a common flaw of self-operated platforms, not only in Jingdong's self-operated area, but also in Tmall Supermarket. Their logistics and distribution speed is much faster, but at the same time, the merchant fee is also a lot higher.

Mainly concentrated in the platform deduction point, single deduction point, if the same traffic introduction brings output, sell a set of knives, Jingdong Tmall supermarket is close to nearly 15 less profits.

For example, if the set of knives is also played by two people in monthly sales, it is equivalent to a monthly Tmall store with three million more profits than JD.com.

Wu Bin is not stupid, the money is made by the platform, so how can Wu Bin continue to expand the company's business and how to expand the company's infrastructure.

Therefore, under the premise that the current situation of Tmall stores is good, the company's focus will definitely be on the flagship store, rather than JD's self-operated part, even if the traffic there is more accurate, and the corresponding customers seem to overlap more.

However, between the two platforms, for the time being, the overall traffic gap and economic benefits are too large.

There's nothing hard to choose.

If the company doesn't make money, makes less money, and just sells goods, then it is impossible for Wu Bin's warehouse to be upgraded this year.

Warehouse automation logistics system, Wu Bin here is also a party to inquire, attaches great importance to this piece, a week or so, and also found the corresponding company, and then the two sides of the negotiation, the company for the next five years of hasty demand, and the growth trend to make a rough estimate, this is mainly the operation of this piece to get a good get.

At the same time, Wu Bin has to choose a good location for the warehouse.

This is still to let the intermediary who accompanied Wu Bin to find a house to help contact and find it, professional people do professional things, even if they pay some intermediary fees, of course, it is much better than looking for it yourself.

Again, after all, I have cooperated with them for so long, so many times, and the price given to Wu Bin is also an absolute conscience price, and the intermediary fee is already much less.

The requirements given by Wu Bin are that the warehouse area is more than 3,000 square meters, the price is less than 10 million, and the higher the building height, the better.

As soon as these two requirements come out, even if they are intermediaries, it is not so easy to find, after all, they have always been mainly contracted real estate transactions, rentals and some commercial facades, such as demand warehouses and the like, there are really very few.

But there is nothing wrong with customers, especially long-term high-quality customers like Wu Bin.

At the same time, there was good news during this time, and it was finally connected with Hu Ge.

When I talked to Hu Ge at that time last year, their agent saw the brand of Chefba, and directly refused without thinking about it, and then they could only rely on various roundabout tactics and contact them every once in a while, but the attitude over there was very resolute, and even offered a sky-high price, with an annual endorsement fee of 800 plus 10% of the sales share.

This is no different from grabbing, and the price is really exaggerated. Even if we talk about it, there are millions of sales in a month, and the sales are rising, this kind of quotation, if the sales of the kitchen boss exceed 100 million, it is not an endorsement fee of 20 million a year, which is an exaggeration.

It's also because of that agent's foolishness, Wu Bin wanted to give up for a while, and then there was it, at the beginning of 14 years, through the relationship between Reba, it can be regarded as a small flow of fresh meat, once Gu Jian Qitan is released, it will definitely bring a lot of growth to the brand of Chef Ba.

Traffic star, this year is still the beginning, the ranking of small fresh meat, this can be regarded as a compliment. For the brand, there is no problem.

Once the brand sales go up and the market share in the online market share is further increased, the brand effect of the chef will also be generated.

Unintentionally inserted willows and willows, Wu Bin's company is about to give up the kitchen tyrant, but it's good over there, but the man took the initiative to contact them.

The reply was given that further details could be discussed.

The offer for Hu Ge must be higher than that of Reba, after all, the added value of the star itself is different.

Then there is Hu Ge, who is a rare star who has a reputation in the entertainment industry and has no black spots in the fandom. Once this kind of artist is bound to the brand for marketing, it is still very beneficial to the value of the entire brand.

However, this period of time can be regarded as the lowest peak period of Hu Ge's career, even if Wu Bin himself knows that he will be able to get up again soon, but the offer given by Wu Bin will definitely not be too high.

6 million a year, 3 years contract.

This price is definitely in line with Hu Ge's current value, and even to put it mildly, it is definitely a high price.

At least Li Jianyong's feedback to Wu Bin is that at present, Hu Ge's brand endorsement is mostly quoted at three or four million, and there are mostly small and medium-sized brands, and there are also big brands, very few, but the price is even lower.

After the offer and the contract were thrown over,

The follow-up Wu Bin asked Li Jianyong to follow up, not arrogant or impatient, steady and steady, we have already given sincerity.

At the same time, at the beginning of April, there was another happy event, and Wu Bin's family was finally able to officially move into the villa in Qingshan Lake.

At the end of March, Wu Bin passed some equipment tests several times, and the formaldehyde content was determined to be not high, and he finally moved in with confidence.

"Boss, you've moved to a new house, shouldn't you bring your employees to a housewarming banquet?"

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