Chapter 975: Sudden Temptation
"I've heard that TCM keeps some formulas secret, which is not conducive to the spread of TCM. Hang Yu said.
"There are individual recipes that are really secret, but the kind that most people don't use. Wan Jiehou explained: "Traditional Chinese medicine formulas can be searched on the Internet, but the problem is that the search is not necessarily useful, because traditional Chinese medicine needs to be dialectically prescribed. Just like if you go to buy cold medicine, you can't just take it, the doctor will give you a prescription according to your condition, and Chinese medicine is more complicated. ”
"I have discussed this issue with some people in the industry before I came, and they think that in order to promote and popularize Chinese medicine, it is necessary to start from multiple aspects, which may be helpful for your plan. Xia Qizhen said.
It seems that it is because her deceased husband was buried not long ago, and Xia Qizhen is still in the stage of filial piety.
Instead of wearing sackcloth as in ancient times, he wore a black suit, and even his underwear was black lace.
"We've also talked to people in the industry so that we can exchange experiences. Han said hatefully.
"An academician of the Academy of Chinese Medical Sciences put forward five suggestions to me, as an enterprise wants to promote traditional Chinese medicine, first of all, we must build a professional team for the construction of traditional Chinese medicine culture, and invite or cultivate a group of traditional Chinese medicine masters who are recognized, respected and have wide influence by the public. Secondly, it is necessary to build a number of traditional Chinese medicine education bases, preferably throughout all provinces in China, so that they can become an important base for displaying and disseminating traditional Chinese medicine, cultivating traditional Chinese medicine talents, and popularizing traditional Chinese medicine knowledge. If you have the money, you can even build a museum of traditional Chinese medicine. Third, it is necessary to develop creative products of traditional Chinese medicine culture and science, keep up with the trend, and cater to the thinking of young people. The main group of Chinese medicine science should be young people, because they have stronger receptivity and learning ability, and can learn and spread it faster. The fourth point is the strength of your Internet enterprises, according to the words of Academician Wang, I will combine my own understanding to say, that is, to establish a reputation system of traditional Chinese medicine like your e-commerce. The fifth point is to work with the departments of industry and commerce, public security, health, drug supervision, news media and other departments to purify and regulate the traditional Chinese medicine market, crack down on illegal medical practice, and put an end to false advertising. Xia Qizhen seemed to be prepared, and said a lot of good advice in one breath.
Hang Yu thought that Xia Qizhen just wanted to hug her thighs, but she didn't expect that her research on related businesses was even deeper than herself, and she was immediately impressed. Lin Juan looked a little cramped, although she was not shallow, her professional level was not enough.
But Lin Juan didn't give up on this, but listened very seriously, obviously hoping to learn more.
"Academician Wang's suggestion is very good, but except for the fourth point, the other four suggestions are not suitable for us. In the important task of promoting traditional Chinese medicine, we can play an auxiliary role, not a leading role. Building a professional team and building a traditional Chinese medicine base is not something we can do. The fifth point is also more difficult, because the Internet is so complex that we can't control anything other than our own platform. Han said hatefully.
"What Boss Xia said is hard power, and the Internet is retreat, and it is difficult to coordinate the two. Wan Jiehou said.
At this time, Xia Qizhen has become the boss of Lingcaotang, and Lin Juan is temporarily unable to compete with Xia Qizhen because of her business ability, and only has the false name of "president", which is actually operated by Xia Qizhen.
Naturally, Xia Qizhen can no longer be regarded as a woman, but should be respected as a partner.
"In fact, as long as we build up the reputation system, we can naturally affect the industry, and at the same time discover a group of outstanding Chinese medicine talents, and expose those Chinese medicine practitioners who are indiscriminate. The problem is to put all Chinese medicine on our platform, everyone may not be willing to cooperate, those who are really capable of Chinese medicine have always been short of business, and those who want to rely on the Internet to expand their business are often more general. Hang Yu said.
"This is true, in the final analysis, there are still too few excellent Chinese medicine practitioners, and those who have the ability do not need to be publicized at all. As far as the old Chinese medicine doctors I know, which one is not a well-known person, ordinary people will not understand them, but the patient can ask grandpa to tell grandma. Wan Jiehou said.
"We still can't get around the doctor, if only our Chinese herbal medicines don't need a doctor to prescribe them. Xia Qizhen said.
"Not necessarily, mainly because some patients have more serious conditions, so they need to increase the dosage in the formula, which requires doctors to make a more reasonable decision. However, for some common diseases, there is actually a more balanced formula, which may not be so effective, but it will not cause side effects. The problem is that most people don't have the patience or courage to dispense medicine by themselves, and to solve this problem, I think in addition to strengthening popular science, we also need to reduce the price. At present, many Chinese herbal medicine merchants monopolize the supply of goods and speculate on the price of medicinal materials, which can be said to be a cancer in the industry, which has caused a very bad impact on the popularization of Chinese herbal medicines. Wan Jiehou said.
"Boss Wan, this is out of the way. Xia Qizhen teased.
"Anyway, I don't rely on monopolies to speculate on drug prices, and banning these profiteers will only benefit me, not harm. Of course, I can't do this, and I have to rely on Boss Hang. Wan Jiehou said.
The Chinese herbal medicine industry is also a profiteering industry, don't look at the Internet every day to criticize Chinese medicine, but the sales of Chinese herbal medicines have always been extensive. In addition to being used to treat diseases, it is more used for health preservation, such as stewing old hens with Chinese medicinal herbs.
For example, Panax notoginseng, because its main production area is Wenshan County, Yunnan, because the production area is too small, only Wenshan County is a local product, a county supplies the whole country, and other places have a very small amount.
When the origin is concentrated, the supply of goods is easy to be controlled, and it is controlled and monopolized by large merchants, and the price is speculated high. In the past few years, the highest price was as high as eight or nine hundred yuan a kilogram, just because of speculation.
In any industry, speculation prices are cancerous tumors, which will affect the reputation and sales of the entire industry.
Although Chinese herbal medicine is a good thing, it is not a necessity, and in addition to affecting sales, the most important thing is that it will scare away newcomers. Now how many post-90s people buy Chinese medicine stewed old hens?
But then again, the post-90s generation not only does not buy traditional Chinese medicine, but also does not even buy old hens.
"This depends on you, I don't sell Chinese medicinal materials directly. Hang Yu said.
"No, it is very difficult for the industry to break the rules of the industry, and it is necessary to rely on external forces to break the unspoken rules of these industries. Wan Jiehou said.
"Listen up. Hang Yu said.
"You can expose these unspoken rules through the Internet and crack down on non-standard business practices from public opinion. Traditional Chinese medicine can engage in a reputation system, and so can medicinal material dealers, and you can accept a group of reputable Chinese herbal medicine merchants. Through the spread of the Internet, coupled with our cooperation, I believe that it will play a great role in the entire Chinese herbal medicine industry. Wan Jiehou said.
"That's a good idea, but the strength of your two pharmacies is not enough. Hang Yu could see that Wan Jiehou was ambitious, saying that he was rectifying the industry, but in fact, he hoped to take this opportunity to get more channels.
"I know a lot of herb dealers, and I can enlist them to do this together, and I can ensure that they are all good dealers. Wan Jiehou said.
"From now on, we will also do good business. Xia Qizhen said.
Hang Yu smiled and thought for a moment: "Let's just do this, we will open a medicinal herb market on the purchasing agent and Jiangnan Mall, specializing in selling Chinese and Western medicines. This medicinal material market should have stricter quality control and reputation system to protect the health of users. ”
Han Yu said: "If you sell Chinese and Western medicine together, which side is better?"
Hang Yu thought about it, the online sales of Western medicine are actually better than traditional Chinese medicine, and it stands to reason that Western medicine should be focused.
"Since we want to promote Chinese herbal medicines, I think we should focus on Chinese medicines. Wan Jiehou said.
"Yes, it's not a particularly big market anyway, so this time we won't follow the laws of the market. Hang Yu said.
Wan Jiehou and Xia Qizhen immediately smiled, feeling Hang Yu's sincerity.
Of course, Hang Yu has his own ideas, focusing on traditional Chinese medicine, one is to promote, and the other is to form his own characteristics.
Then they talked about the specific cooperation methods, Wan Jiehou couldn't wait to go back to do it, Lin Juan went back to make up the class, Han Hao also went back to operate, but Xia Qizhen stayed.
Xia Qizhen was very familiar with him, and followed Hang Yu directly to his office, sat down by himself and said, "Boss Hang, I believe you should know, although my eldest son is the heir, he is still very young after all, so I handle the affairs of Lingcaotang." ”
Hang Yu nodded and said, "And then?"
Xia Qizhen said: "As far as I know, online commerce is easier to form a monopoly than offline commerce, and how big the business can be depends on promotion. Our Lingcaotang has settled in your e-commerce platform, and we need to take care of it more from Hang Dong. ”
Hang Yu said: "No problem, I believe your company is not short of advertising money." ”
Xia Qizhen glanced at him slightly charmingly and said, "Then you are wrong, our company is the time when we are most short of money, and we can't afford to pay such expensive advertising costs." The implication is to really "take care".
"Why, as far as I know, your company has a lot of assets, so you can't afford to pay for advertising. Hang Yu said.
"There used to be a lot, but as you can see, the one in our family is dying and wants to give me trouble. There's no way I'm going to get her to make money with me, and it's impossible to split the company in half, so I'm going to give her a lot of cash. When it came to the back, Xia Qizhen almost gritted her teeth.
Half of the Spirit Grass Hall was paid in cash, what a lot of money, and Xia Qizhen was also bold.
"Do you think I'm being vexatious, in fact, I also know that you're a busy person and don't have time to talk to us about business, but I really can't help it. It's a hard money to raise for me, but if you're willing to help me, it's a lot easier. I hope you will lend me a sum of cash for the sake of your friend, and I can use the assets of the Spirit Grass Hall as collateral. If I can't afford to pay back the money, you can become the majority shareholder of Lingcaotang. Xia Qizhen said.
Hang Yu thought to himself: What kind of friend is it that I have only met once, but it is okay to use the shares of Lingcaotang as collateral. If there is a large Chinese herbal medicine enterprise under its own control, it will be much more convenient to lead the industry to carry out reforms.
But Xia Qizhen said very clearly, that is when she can't afford to pay back the money in the future.
"How much money do you need?" asked Hang Yu.
"Two billion. Xia Qizhen looked at him nervously.
This amount of money is definitely a huge amount for her, but it is really nothing to Hang Yu, because his personal dividends are more than two billion a year.
But borrowing money is not the same as investing, Hang Yu generally reinvests dividends back into the company, which can reap rich returns and is very stable. Jiangyan's pillar products can be said to be the best investment products in the world.
Hang Yu invested his dividends back into the company, which can double his earnings, and it is obviously impossible to lend it to Xia Qizhen.
Unless they are all usury.
Seeing Hang Yu hesitating, Xia Qizhen suddenly bit her red lip, got up and walked behind his chair, put her hands on his shoulders and said, "I'm tired, I'll help you massage." Her voice trembled slightly, and she was clearly nervous.
Hang Yu's body was a little stiff, and said, "Boss Xia, you don't have to be like this. ”
Xia Qizhen lowered his head and said in his ear, "I am willing." After a pause, seeing that Hang Yu didn't reply, she said again: "You don't need to have a psychological burden, that dead ghost has been raising a junior for more than 20 years without telling me, and he also gave her half of his assets, and he has no feelings for me at all." If it weren't for the marriage with my family back then, the Spirit Grass Hall would have declined a long time ago, where is there today. This half of the asset was not strictly given to me by him, but belonged to me, and his half was given to his mistress. ”
Hang Yu said that he was very embarrassed, and he didn't want to listen to the other party's emotional entanglements at all.