Chapter 758: League of Legends Closed Beta

Most of the domestic gamers are novices, and their appreciation ability is generally low, so they cannot subjectively distinguish the advantages and disadvantages of a game. It's fun to play a 2D game with rough graphics and rough gameplay.

At the same time, the world continues to import a large number of works into China, among many works, how to judge the merits more accurately, it is not enough for the novice players themselves, there must be an authoritative standard to guide them

For example, if a game's picture quality, painting style, creativity, etc., if an authoritative organization scores it, novice players can also distinguish the advantages and disadvantages at a glance, so as to avoid being poisoned by inferior games.

Why are many garbage games popular? It's not how good it is, it's just the timing, plus a lot of publicity and follow-up, resulting in more and more players in the game.

And those games that were originally very good, were eliminated by the times before they had time to show their advantages.

There are so many games like this that I believe every hardcore gamer has a memory.

Game companies without influence can't set standards, and Hang Yu believes that the influence of cross-server companies is okay. In order to quickly improve the appreciation ability of domestic players, Hang Yu felt the need to take on this difficult task.

"Let's talk about the matter in front of us, we just took over Riot, and we are about to test a new game internally, and the company is not ready in any way. Whether it's publicity, funding, or the operation team, etc. This game called League of Legends seems to be a plagiarism of Dota, with the Dota Pearl in front, I don't think this game can be popular. Zhou Guangyue said.

The zombie invasion will soon be launched, and at this time, a League of Legends suddenly appeared to ask for branch resources, and Zhou Guangyue was naturally very unhappy. However, he is not talking nonsense, the League of Legends is indeed not favored, including Xue Wenmin.

Xue Wenmin had long paid attention to the game League of Legends and considered agency, but at that time, Tencent had already invested in Riot, and it was not a special game anyway, so Xue Wenmin gave up.

"League of Legends' operation in foreign countries is very good, since it has become a shareholder of Riot, it is a pity to give up the agency. Anyway, the zombie invasion will take a long time to revise, so I think we should try to operate it. Xue Wenmin said.

"Being good abroad doesn't mean that it can be good at home, just like the CF game, how popular it is in China, and almost no one cares about it abroad, especially in Europe and the United States, which shows that the game market in Europe and Asia is different. There are so many games of the same type in China, but how many are popular? I feel that domestic players don't seem to like this type of game. Zhou Guangyue said.

"The audience is not as good as CF and DNF, but there is no shortage of players, is it that every game must be as popular as CF before we operate, Mr. Zhou's vision is not too high. Xue Wenmin said.

Without waiting for Zhou Guangyue to speak, Xue Wenmin said again: "I think the development of the cross-server company is too smooth, and as soon as it comes, it will successfully represent popular games like CF and DNF, which has caused everyone's vision to be excessively raised." It's like a game that doesn't look like it's going to be online without millions of people online at the same time. This attitude definitely doesn't work, we can't run a company with one or two games. Luck will not always be on our side, and if we want to maintain the profitability and position of the company, we must ensure the quality of the work while enriching the variety and quantity. ”

Zhou Guangyue's face was a little ugly, according to his position, Xue Wenmin was his subordinate, but he had a preachy attitude. And Xue Wenmin dared to say this because he had the confidence to do so, and the cross-server company was still mainly based on agency business.

"League of Legends is definitely going to be operated, and as for the contradiction between self-research and agency, you don't have to talk about it every day. I'm going to make a rule that for the next 10 years, we're only going to represent competitive games. Hang Yu said.

"Why?" Xue Wenmin was puzzled, because there are also a lot of popular upgrade games.

"No, it's a feature. Hang Yu said.

Xue Wenmin was speechless, he felt that Hang Yu's rule was too rigid, in case a good upgrade game popped up.

Zhou Guangyue agreed, saying: "Judging from the current development of the game, with the improvement of players' operating quality, competitiveness will be a very important indicator. ”

Xue Wenmin said: "It is true that competitiveness and operability are becoming more and more important, but for many casual players, especially those who play while working, operation is the least important. I think these are the two main directions for the future of gaming, and it would be a shame to pick just one of them. ”

Hang Yu nodded slightly, feeling that what Xue Wenmin said was very reasonable.

A game like the one that doesn't have the operation at all, and doesn't even require a little brain, but many people play it. It's not that players don't like to operate, it's that their real-world game environment causes them to "hang up" the game.

They play mainly with feelings, and then the sense of accomplishment of constantly upgrading characters and equipment.

"Don't we have other game companies, other types, types with small audiences, let them go to the drill camp. Formulate a plan for each game company and guide them to take a different route, which is conducive to development and avoids competition with each other. Hang Yu said.

"Okay. Xue Wenmin replied.

"Since we have decided to run League of Legends, we will do it as quickly as possible and try to break the time with the zombie invasion. Manager Zhou can relax the modification time a little, and it doesn't matter if it is completed later, keep improving. Hang Yu said.

"Okay. Zhou Guangyue said helplessly.

Under Hang Yu's adjustment, the originally tense revision plan was relaxed for a few months.

Xue Wenmin immediately organized the technical team, operation team, and publicity team, and took over League of Legends as soon as possible. Because of Pony's cooperation, they successfully obtained Tencent's technical data, so they quickly completed the first internal test preparation.

What's more troublesome is the publicity planning, because Xue Wenmin is not particularly optimistic about League of Legends, and this game looks too much like Dota just by looking at the appearance. If you don't have a good way of publicity, and you are mistaken by players for plagiarism, I am afraid that you will not have too good results.

couldn't think of any good plan in a short period of time, and Xue Wenmin didn't want to spend too much money, so he finally chose brainless brainwashing propaganda. He asked the planner to excerpt some of the more interesting game characters and make them into short videos to play repeatedly.

With the publicity of Weibo, and the League of Legends, many people have paid attention to it, and the effect is very good. The internal test has not yet started, and there are more than 100,000 people in the League of Legends circle of friends on Weibo.

Nowadays, Weibo's circle of friends has become a game, an important indicator of whether a star is popular. Seeing that there were more than 100,000 fans at the beginning, Xue Wenmin was relieved and decided to invest some more.