Chapter 184: Shooting a Promotional Video (Asking for a Subscription, Reward, Recommendation, Ticket, Monthly Pass)

In the third year, he began to do the sales of instruments and consumables, and in one year, he set up his own company and formed his own team. Not only that, because the university is facing an expansion of enrollment, the emergence of Lu Tao also gives the school an opportunity to improve its image in real time.

The actual actions taken out are also very fast, and the connections of the president of a university are naturally not comparable to Lu Tao.

The snow was very heavy, and after standing outside for a while, his head was white, not only Lu Tao, but also Yan Chun.

Seeing that Lu Tao looked a little embarrassed, Yan Chun couldn't help but stretch out his hand, slapped the snowflakes on his head, and said, "Is this what the school promised?"

Lu Tao tightened the padded jacket on her body, which was a little torn, but also helped her pat the snowflakes, and said with a smile: "How is it, isn't it unexpected." β€œ

"It was such a surprise. Yan Chun jumped in the snow, if it weren't for the fact that there were still people watching next to him, he was afraid that he would have hugged Lu Tao directly.

"Mr. Lu, you should ask your girlfriend to wait for a while, you have to shoot the scene where you run the customer first. β€œ

Yan Chun has always behaved very well-behaved in front of outsiders, nodded, walked into the experimental building, and quietly looked at Lu Tao and the others.

"Okay, that's fine. There's a narration at the end of this paragraph, so try to be as natural as possible at first. ”

Although the taste of being supported by others is not very pleasant, Lu Tao is tired of it. The reason couldn't be simpler, because today the school specially invited someone from Shenyang TV to interview Lu Tao.

It is said to be an interview, but in fact, it is more accurate to say that it should be a promotional video. Pure advertising costs money, and the advertising department of the TV station is also contacted, but because it is Principal Dong who asked the school to contact, he is talking about providing news clues about a student of the school, hoping to make a report on the entrepreneurial experience of Lu Tao, an outstanding student of the school, and adding some clouds such as setting up scholarships for the school and how to give back to the society. It boils down to a college student in our school, whose experience is legendary, positive, and worthy of reporting and publicity.

It's not a live broadcast, but also the post-production process, so this interview, there are also some processes and simple scripts, after the TV reporter came, he first did a little understanding, and felt that this event did have some value, so he agreed on a time and brought the cameraman over.

"Mr. Lu, wait a minute, you have to focus on the difficulties and difficulties of your initial business, from the tree over there to the experimental building, let's try it first. The reporter took the notebook and looked at the arrangements above, and said directly to Lu Tao.

Lu Tao was a little excited, it was too wasteful not to use such a good resource, if he went to the TV station to advertise, the cost would be really expensive, and it didn't look so real and credible.

walked to a designated tree, and after Lu Tao stood still, he waited to continue to be commanded.

"Is it okay?" Lu Tao asked with a worried and deep look.

"Yes, yes, you must keep the snow on your head, and we'll start right away. The videographer adjusted the angle and nodded in satisfaction.

The official start of filming is actually relatively simple, the first scene is about Lu Tao just doing reagent consumables at school to sell, and the focus is to show such a process.

is simply acting in his true colors, Lu Tao has no pressure, if he can't say that acting skills such as acting in a TV series are not enough, let him directly show his appearance as a customer, it is a very easy thing.

After the sound started, Lu Tao began to leave, his clothes were thick cotton jackets, his head was covered with snowflakes, and the whole person looked like a poor college student staggering forward in school.

"Good, not bad. "After only walking once, the cameraman looked at the recording and was very satisfied.

Yan Chun was still pursing her lips and smiling stupidly at first, thinking that Lu Tao's appearance was very funny, but after walking more than half the distance, she found that Lu Tao was very serious, and her whole expression was also full of perseverance, and she couldn't help but look at Lu Tao stupidly, and seemed to be immersed in the stage where he started to run business.

After this part of the filming was finished, Yan Chun hurriedly walked up, clapped his hands and smiled: "The effect is good." ”

Lu Tao secretly said in his heart, it is all a real experience, where can it be worse?

After a short break, I had to film the process of visiting the customer, who did not come to find him temporarily, but had already made arrangements in advance.

is not a professional actor, so naturally it is not a cameo, and it is real, because the person Lu Tao wants to visit is Professor Yu Chengyu.

I have also communicated in advance, and there are no lines in the script, so the two of them can play at will, according to Lu Tao's previous sales model, and it is enough to shoot a few paragraphs and go back to edit them when the time comes.

There is a lot of snow outside, and it is not a performance event, and Lu Tao is not a big star, so there are not many onlookers. In addition to a few people from Yan Chun's dormitory and Lu Tao's dormitory, there were some student passers-by who came to see the excitement.

After entering the experimental building, Li Hong handed over a bag containing a product booklet and said, "Shoot well, but you will be on TV later." ”

Lu Tao stretched out his hand to take it, calmed down, and climbed up the stairs step by step.

The second scene is divided into two small pieces, one is to reproduce the situation of Lu Tao's first visit to the customer, including what he mainly said, a general communication between the two, etc.; the second small piece is actually real, and it can be regarded as to show the difficulty of the initial business, which is to deliberately add one thing that appeared when he visited before, that is, to help Professor Yu repair the elemental analyzer.

It's not complicated, it's all experienced in the process of running customers, but after all, there is a camera next to him, and he was a little nervous for the first time.

"Let's do it again, Mr. Lu, don't be nervous, just follow the previous one. The female reporter, with a bright red scarf around her neck and short hair, said in an encouraging tone.

Lu Tao smiled and replied: "The first time I ran a customer, I was really nervous, and it was even more unbearable than just now." ”

He is also telling the truth, it is a growth process, standing outside the door at that time was very nervous, for fear of being rejected, now in retrospect, there is still some emotion, to this day, the thickness of the face has been practiced.

"I don't need to delete this one, I think it's good. Yan Chun said on the side, "Didn't you just show the state at the beginning?"

"yes. Li Hong and the others have been watching the excitement all the time, and when they heard Yan Chun say this, they also echoed it.

Lu Tao thought about it for a while, this is indeed the truth, but it depends on how the reporter arranges, anyway, he should cooperate with it.

It didn't take much time to shoot the second scene, it was originally in the form of an interview, and not all of it was broadcast, so it would be good if the editing could be left for a minute or two.

The previous shoot is the initial stage, which does not occupy much space, there are only three or four scenes in total, and the most important thing is not on this, but to show what it will look like after development.

In the process of filming, there were many students who came to watch the excitement on the whole floor, some of them were obviously still doing experiments, wearing gloves on their hands, wearing white coats and lab coats, and some were holding samples in their hands, test tubes, Erlenmeyer flasks, centrifuge tubes containing samples and so on.

During the interval of filming, students and teachers greeted Lu Tao, and the University of Petrochemical Technology can be said to be the unit that Lu Tao has run for the longest time and done the best, and correspondingly, he knows the most customers, and almost every laboratory has made an order.

Since the establishment of the company, due to the busyness, he really runs directly to the customer time is still a little less, if it is an old customer, it is usually a phone call, what do you want, he will directly quote Lu Xue to find a supplier to order. Even if it is a new customer, it is mainly concentrated in other colleges that he originally thought would not be used, or it was introduced by old customers, so he would make a special trip to visit.

"Lu Tao, oh, no, it's time to call Mr. Lu now. Professor Yu's student, Dong Jun, who had ordered from Lu Tao at the beginning, came over and said with a smile.

"Senior brother, didn't disturb you to do the experiment, right?" Although it was arranged by the school, after all, the filming made their entire floor known, and it was impossible to say that it was impossible not to disturb, Lu Tao laughed and teased.

"Hehe, you are developing well now, the company is still short of people, leave me a place when the time comes." "Once people are familiar, they will no longer be as polite and unfamiliar as before, Dong Jun is also joking.

"Welcome. Lu Tao replied with a smile.

The other onlookers were also a little curious, looking at Lu Tao filming one by one, no one would have thought that in just about a year, Lu Tao had developed from a junior at the beginning to the point where he could be interviewed by a TV station.

The most enthusiastic are the female students who have been resentful of boring experiments all year round, and they finally see something new and interesting, so they naturally won't miss it.

"Senior Brother Lu, did you say that you invited a few of our seniors to dinner?" a female graduate student came over and asked jokingly.

"That's right, now that you're the boss, don't be so picky, you can't give up a meal. ”

When everyone was joking, Yan Chun walked up, glared at Lu Tao fiercely, and made a pinching motion, and he was still lip-syncing--- woman is good.

The filming did not follow Lu Tao's previous journey, but composed of scenes one by one, and where he went, which scene was suitable for which part was filmed.

As for Yan Chun wearing relatively shabby clothes for shooting, it was also a request that Lu Tao came up with. He is naturally not very happy to simply advertise the school, and he also has his own requirements, such as adding a short paragraph to Yan Chun. shows the development of the relationship between the two after she experienced a barely lovelorn experience at the beginning.

It can be regarded as a positive thing, starting from scratch, from a dick, slowly through his own struggle, he has gained love, obtained money, and has also been recognized by teachers and classmates.

It is also two small scenes, and the choice of shooting place is also a bit funny, it is in the cafeteria, that is, two student couples dressed very ordinarily, holding dinner plates, laughing at each other, and not forgetting to talk about the so-called future life plan when eating. The other is that the two of them change back into bright clothes, showing Lu Tao's single-mindedness and the sweet life of the two of them after his career has been successful.

Some places are simple, and some places also add a little exaggerated ingredients, all for the purpose of promoting it to look good.

After the scene focusing on Lu Tao was filmed, the most important thing came, that is, the school.

The shooting location was in the conference room, and it was also more grand, the leaders of the college, the vice president in charge of scientific research, the leaders of the school's career guidance office, and the student union

A red banner hung directly above the conference room, reading "Shenyang Brocade Instrument Co., Ltd. Petrochemical University Scholarship Donation Ceremony".

At the beginning, it was naturally the leader's speech, and Lu Tao sat on the side, with a smile on his face, looking like he had donated hundreds of thousands of dollars.

"Lu Tao, as an outstanding student of Petrohua University, studied hard and achieved excellent results during his college years......

Since it is a school publicity, there are things that are beneficial to both sides, and there is a TV interview, the school is very positive, and in his speech, Lu Tao is portrayed as a good student who never skips class, and praised it fiercely.

β€œ...... We call on everyone to take Lu Tao as an example, actively give back to the society while realizing their personal value, and fully realize their personal social value ......"

After the leader's speech, it was Lu Tao's turn, for this speech, Lu Tao can be said to have racked his brains, and he has a big head when he thinks about it.

"First of all, thank you to the school, thank you to the leaders, thank you to all the teachers here......" Lu Tao thanked him, without blinking his eyes, and everyone nodded again and again.

After speaking, Lu Tao introduced in detail the reason for setting up the 'Brocade Scholarship'. Of course, the manuscript is naturally very lofty, what I have never suffered, I have earned money by relying on the care of the government school, I cherish my alma mater, I do not forget the grace of my alma mater's teaching, I must be grateful to the society, give back to the society, and dedicate a trace of insignificant strength to the education of the motherland, etc.

There are a lot of things that come out, clichΓ©s and official words, but there are also real things, such as a poor situation in his own family, the poverty situation of many classmates in school, and after saying that, even Lu Tao himself was almost moved by himself.

At the end of the day, the vice president in charge of scientific research made a concluding speech, and Lu Tao listened very carefully, because he was talking about the future cooperation between the university and Brocade.

It is similar to the previous agreement, but it is not so detailed, mainly in the general direction, including how the school intends to further deepen the school-enterprise cooperation, and what it will do in the next project with Brocade.

In his previous life, Lu Tao had fantasized about how he would go back to school and pretend to be forced after he was developed, let those teachers and leaders take a good look, talk about cooperation, set up a scholarship and the like. Although the gap is still a bit big now, at least with such a sign, there is also a faint sense of pretending to be satisfied.

After all the filming and interviews were completed, Lu Tao also had some expectations, it is estimated that it is impossible to cause any big sensation, at most it is just to stay in school, as for the society, there are too many excellent people, and it is estimated that it will not be his turn.

What he is looking forward to is what effect the promotional video will have when it comes out, how much help it will be for the company's performance, and what the follow-up cooperation will look like after the school has done this.