Chapter 161: Breaking through the bottleneck
", old Fang, do you dare to let the company sign a five-year contract?" Looking at the five-year term on the contract sent over, Finance couldn't help but look at Fang Shi in surprise and said.
After all, the dealer contracts in the company are almost all signed once a year, and a sign like this is five years, unless it is a particularly powerful dealer, otherwise it is impossible.
But this kind of strength dealer is generally the kind of channel that is a mess.
But what is written in this contract? Eight million a year, at most only more than 20 million, and it will be four years later.
With such a small amount of sales, a five-year contract is signed.
"We've just started doing it online, so don't just stare at the offline to make comparisons. This goal is good, this is just a platform for Tmall supermarket. If the Jingdong platform is also like this, and the Tmall platform can also reach this point, then think about it, how much sales will our fan department have in a year. Fang Shi explained.
But just after I finished speaking, I had a little headache, the company had already sent out a recruitment notice, and it had been almost a month, but looking at the resumes sent by the background, they looked no different from novices one by one.
But a novice, if you want to do it in such a big category as food, it's not so easy, Tmall store has been doing it for a long time, but the operation is actually a novice, a lot of things still have to be groped in progress, and many things don't dare to let go of the courage to do it, so the current flagship store is half-dead, with sales of three or four thousand a day, and only 100,000 a month.
The worst part is that this kind of sales is actually 'stable'. But opened the current operation?
Can you find a better one? It is also because of the comparison, when he learned that Jin Fei'er and their company gave a sales target of 8 million in the first year, he was skeptical at the time.
Because Tmall stores are like this, a Tmall supermarket platform that is hundreds of times smaller than Tmall stores can sell eight million a year.
However, after looking at Jinzai's sales, he held back his suspicion in his stomach.
At present, the best Jinzai single product sold on the entire Ali platform is on sale in Tmall Supermarket.
And Jinzai has always been what Jin Fei'er and their family are doing.
"Let's do it step by step, anyway, now that Tmall Supermarket is done, Tmall Store will do it first, and then think about what JD should do. Fang Shi could only think of this.
Thinking that during the first year of the contract, he could get an extra eight million sales, and he couldn't help but smile on his face, the higher the sales, the higher the manager's salary and treatment.
At the same time, this time in the office of Hangzhou Aifeier.
Jin Fei'er is urging Sun Wenle to keep an eye on the inventory, although the contract of Tong Ji Sanlihe has just been signed, but the goods that should be ordered, how many goods should be ordered, must be decided immediately, and they must be connected with their warehouse in real time to deliver the goods, and a delay of one day is one day less sales, not to mention that it is still at a time when the vitality of their snack food category is greatly damaged.
Xiao Lazui has always been Sun Wenle's responsibility, but it is really not very good.
Sales of other brands have been growing, but the little spicy mouth is good, it has been very stable, and occasionally there are a little ups and downs, but it is also because of the activity.
You must know that at present, the market of the entire Tmall supermarket is growing several times or even ten times, even if the number of merchants and brands is increasing, but the growth of these old brands and old merchants is also a must, and not growing means regression.
So later, Jin Feier also gave up the plan to train Sun Wenle to be an operator, there is no sense of operation, and he is very lazy, if this situation is cultivated again, it will be a waste of company resources.
After the year, I also poached two cats' old drivers, and this time happened to be the graduation season, so I also recruited some good graduates, and I am currently in training, and the suitable ones will be operated, and if they are not suitable, they will be assistants or wait for their own resignation.
Therefore, at present, the snack food is quite abundant, and it is much better than a year ago. Sun Wenle's resignation will not have any impact on the company and the group independence.
At present, Sun Wenle is more of an 'artist' and an operation assistant.
Although the main work of the artist is still Zhao Lingling's team, there are a lot of activity drawings in Maochao, in fact, it doesn't require too much technical content, it is some very simple cutout work, when it comes to the design drawing, these jobs are responsible for Zhao Lingling, and this kind of work can mainly improve work efficiency.
As for this kind of work arrangement, whether Sun Wenle, the company's 'veteran', will be unhappy, this Jin Feier will not consider it, the company is not a charity, nor is it a pension department, not who is older, the higher the position.
If purely from the perspective of ability, Jin Fei'er felt that she had already done her duty if she didn't fire him.
In addition to a little stability in the first month of taking over, almost every month is growing steadily, only three months from the beginning of the takeover, the monthly sales are only in the early 300,000s, and it has been nearly 500,000 so far.
However, the current growth is also a little weak, what can be done is to eliminate the low-output products, keep the high-output products, and develop new products at the same time.
It's just that even if Xiaolazui belongs to a new company and has only been established for a few years, it has a relatively very developed attitude in the new product, but from the new product proposal to the final new product landing, the intermediate span time will be at least about three months.
So it's a little embarrassing now.
However, Wu Bin didn't care about these things, it was a matter of operation, and the operation discussed with Jin Fei'er, and then they decided that if they still couldn't make up their minds occasionally, they could also discuss it with Wu Bin.
"You can try to make some vegetable snacks, at present, few people in this category do, make some spicy and spicy lotus root slices, kelp and so on and other small vegetables, small brands don't think about what big categories to do all day long, there are too many large categories of merchants, brand advantages are not dominant, commodity prices are difficult to dominate, the only advantage may be the so-called operational ability. But it is offset too much by the previous two points. There's no need to do more with less. How to do more with less is what we should think. At present, Tmall supermarket is still in the stage of great expansion, why is it a stage of great expansion? Because there are many missing categories, I will find those categories that are missing a lot to select products, but... ”
Saying this, Wu Bin deliberately paused and looked at Jin Fei'er in front of him. "Whether it's Weilong, Jinzai or Xiao Lazui, how good they do, but after all, it's someone else's brand, we can think about it, but don't think too much, put more thought on our own brand, if you really find a particularly good category, first do our own category, if you still feel that there is a lot missing, then contact the brand, let them do it, don't make a mistake in the order. ”
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