Chapter 160: Delaying Tactics
In this matter, Jin Feier misjudged, the main reason is because it is too 'cool' to do Jinzai, think about a slightly ok activity, the output is more than 10,000 boxes a day, and it is not impossible to have a better activity with more than 20,000 boxes a day. It is because of this kind of shipment volume that the current Tmall supermarket platform, Jinzai's TOP1, 2, and 3 sales are all over 10,000, and the worst ones are 19,000, and they are about to break 2, and the best monthly sales have reached 6.3. The combined monthly sales of the three items are almost more than 100,000. Just three single products bring more than 2 million output every month.
But in addition to these three items, the sales of small fish of other brands are the highest, and they are only in their early 10,000s, and the gap is not just a little bit.
Jinzai's activity conversion is so high, mainly because it is Jinzai, even if Tong Ji Sanli and this brand are not worse than Jinzai's in terms of taste, but the gap in branding makes consumers choose Jinzai more.
Wu Bin estimated that when the time came, the output would be half of the output, and it might even be even lower.
And daily sales are also a problem, so after these problems are taken into account, the supply price and event support must also be communicated with the brand.
After all, no matter how you say it, being an agent must be mainly to make money, if you don't make money, then what's the point of doing it?
These things can't be discussed for a while, so let's talk about it slowly, and if you really don't want to, then you can only forget it.
Wu Bin's attitude is here, at present, 'the family is big', but he is very confident, if you want to cooperate, you must come according to the requirements.
Therefore, Tong Ji Sanli and the person in charge of e-commerce over there are also a little aggrieved during this time, obviously handing over the brand and making money, which is good, as if they are begging them to do it.
However, Xiao Er recommended it, and at the beginning, I also learned about the operation of some of Ai Fei'er's family from Xiao Er.
What is now in front of him is that he will either change one, and he is unwilling to agree to find another one that can agree, or he will do it from a long-term perspective, for the sake of brand sales.
After many entanglements, he finally got it, and then discussed it with the boss, although he is only the head of the e-commerce department in the company, but he has been working in the company for almost ten years, an old employee, and then there is the e-commerce department is currently the boss of direct docking, and this matter is directly discussed with the boss.
"Okay, Mr. Jin, we agreed to the conditions on your side, but there are still some slight changes in the contract, I'll send it to you to see, okay?"
After that, it is the details of the communication between you and me, and the big terms are negotiated, and these trivial issues are not so critical.
It took six days to complete the contract, which is quite fast.
During this time, the sample also arrived, and several flavors of small fish larvae, dried tofu, and squid were also received.
After everyone in the company tasted it, the overall taste was still good, all of them were enough to taste, and the specific details were the differences in taste between each other, some people love to eat spicy sauce, some people especially like to eat spicy taste, and the beef flavor is actually good.
"Okay, that's okay, so can we still do our own little fish?" Jin Fei'er didn't expect that the other side finally agreed to these harsh conditions, regardless of some annual sales plan terms on the contract, but they were high enough, Jin Fei'er believed that such sales terms would definitely scare away a lot of cooperative merchants.
The contract is limited to five years, and the sales target for the first year is 8 million, and the direct renewal will be completed until the second year. 12 million in the second year, the contract will be directly renewed until the third year, 18 million in the third year, the contract will be directly renewed until the fourth year, and 25 million will be completed in the fourth year, and the contract will be directly renewed until the fifth year.
However, this sales plan is also clearly proposed, under the premise of the brand fully supplying and actively cooperating with the activities.
If there is no way to cooperate in place, this sales target will not be used as a constraint effect.
Online platform, the most afraid is out of stock, a lot of popular models, it is not easy to push up, manufacturers out of stock, it does not take too long, about a week, you can be this explosive vitality is greatly damaged, if it is a month, it is equivalent to doing it in vain.
Therefore, inventory and the supply of manufacturers are very important.
"Do, of course do, no matter how good someone else's is, it's someone else's, Yoyo is our own brand, and our own things are more profitable, if we have a small fish boy directly from the factory, the cost is nearly 20% lower than what they give, these are pure profits." "During this time, I was talking about cooperation with Tong Ji Sanli and over there, and I didn't delay at all about talking with the Little Fish Factory.
Supply price, packaging design, production have been started, it is estimated that in another week, the goods will come out, as a pure e-commerce company, the design of goods to the finished product speed must be extremely efficient, the market is fleeting, if the grinding chirping, daylily are cold.
Then there is the entry of new products, and there is no such problem as Aifeier.
From opening categories to building new products to reviewing new products, other businesses may not be able to complete things in a week or two, but Jin Feier can complete it in one day.
After all, not everyone has the resources for their relationship with Xiao Er like Fei'er.
"Okay, let's do it. It's okay to be your own. Jin Feier said that it is also the most worry-free to do your own brand.
After saying this, Jin Fei'er didn't continue to talk to Wu Bin, because she still had a lot of work to do, and she didn't have much time to chat with Wu Bin.
And during this time, Meow Cheng has been urging me to do a good job of communication work quickly, and I want to talk about Jinzi and take over the past as soon as possible.
Although Jin Fei'er tried her best to delay, she also felt that she couldn't drag it for too long.
Meow Cheng didn't dare to go too far, but at the same time he was very anxious, no way, looking at the sales of the front desk Jinzi day by day, his heart was dripping blood. They use this part of the commission, the commission is directly linked to sales and profits, and now...
During this time, Jin Feier returned all the goods that could be returned to the manufacturer, and where did the goods come from? Part of it was the safety stock in the warehouse of Aifeier's company, and some of it was the goods that were returned from the Tmall supermarket.
The inventory of East China, which is the most important outbound warehouse, because at present, nearly sixty percent of the business of the entire Tmall supermarket is in East China.
This is also the case, because more than 60 percent of Jinzai's sales are brought by several warehouses in East China.
.....