This issue of Xiaoguan is estimated to be a concern of many people in the Celestial Empire.

Although after 30 years of reform and opening up, the economy of the Celestial Empire has undergone earth-shaking changes, but spending 2.5 billion US dollars and 500 million US dollars in R&D investment, equivalent to more than 20 billion yuan, is just for a continuous loss-making automobile company, many people can't figure it out in their hearts.

With all this money, what else is it bad to do?

Therefore, Jiang Hui must answer this question well, otherwise he may not know how the media will report it. Jiang Hui doesn't want everyone to regard the Glorious Group as a "wronged leader".

"It looks like you've done a lot of homework for today's conference. What you said is not wrong, in the past few years, the development of Jaguar Land Rover has encountered some problems, if there are no problems, Ford is reluctant to sell it.

However, I am full of confidence in the economic development of the Celestial Empire, full of confidence in the automobile market of the Celestial Empire, and I believe that with the support of the Korn Ferry Group, Jaguar Land Rover will soon turn losses into profits, and for this reason, we have invested 500 million US dollars to develop new models," Jiang Hui said.

"According to Mr. Jiang, will the focus of Jaguar Land Rover's development be shifted to the Celestial Empire in the future?" asked Xiao Guan.

"This is your second question", Jiang Hui said with a smile: "It cannot be said that the focus of Jaguar Land Rover's development has shifted to the Celestial Empire, but the Celestial Empire is about to become the world's largest automobile market, and any aspiring automobile company will increase its investment in the Celestial Empire market."

I don't know if you have noticed, most of the models sold in the Celestial Empire market are a few years behind, or even several generations, compared with the models sold by major car brands in the world, I think this is not normal, this situation will definitely change in the next few years, and we Jaguar Land Rover will comply with this change and bring the most advanced models to China", Jiang Hui said.

Before 2008, few cars sold in China were the most advanced models that were launched at the same time as abroad.

In fact, the Santana introduced in Shanghai in 19 years is not a backward model, it was the 1982 model of the German Volkswagen! But we have produced it for 25 years with a persistent spirit that makes the world awe, and on this basis, self-reliance, hard work, and continuous improvement have produced the 2000, 3000 series, and the localization rate has reached 90%!

This is a precious treasure left to our national cars by the people of Shanghai! However, they have forgotten that they should upgrade and replace their engines. This engine from the 70s was also built for 25 years.

Maybe in China's heart, the car is really just 4 wheels + gorgeous shell + luxurious interior and equipment, and the engine doesn't matter.

Even after ten years, many joint venture brands have begun to introduce foreign models simultaneously, but consumers often only look at the appearance and then look at the price when buying a car, and only after satisfying the first two ideas, they will consider other technical issues such as power.

The word "sedan chair" of the sedan is the sedan chair of the sedan chair, and what people sat in the sedan chair in ancient times were officials and rich people.

Therefore, in the Celestial Empire, the automobile is a symbol of status and status, and it is a luxury item for individuals to show off! Therefore, the first thing people in the Celestial Empire value when buying a car is its appearance.

In the Celestial Empire, the number of black cars is the highest in the world, because black represents dignity.

Secondly, the people of the Celestial Empire value the configuration, note that the configuration here refers to the interior and electronic equipment, not the safety configuration! Domestic cars have only begun to be equipped with ABS, ESP, and airbags in recent years, and they are afraid that others will not know that they have this thing, and they will be noted in the most eye-catching place of the body with plated metal words.

So whether there is a security configuration or not, in fact, many Celestial Empire consumers don't care, what they care about is the identity and face it represents.

As everyone knows, these safety features are essential equipment in Europe, just as fighter jets must have ejection seats and parachutes, and cars must have spare tires and brakes.

"Let me ask another question, will Guanghui Automobile build a factory in China to produce Jaguar Land Rover?" Xiao Guan insisted on asking the third question, despite the angry eyes of other reporters around him.

"Whether it is a mainstream car brand such as Volkswagen, General Motors, and Ford, or a luxury car brand such as BBA, which has been deeply cultivated in China for many years, the process of their rooting, germination and growth in the domestic market is accompanied by localization, and our Jaguar Land Rover is no exception.

Many people are prejudiced against localized models, thinking that localization is a reduction in allocation, and the purpose of localization by manufacturers is to save costs. In fact, the main purpose of localization should be to launch models that suit the tastes of consumers in the Celestial Empire.

As we all know, imported models are not all developed for the domestic market and domestic consumers, and now the domestic automobile market is no longer the buyer's market of the past.

In addition, for enterprises, localization saves a lot of costs, and for consumers, localization means that they can enjoy better car quality with less money.

From the joint venture between Shanghai Automobile and Volkswagen in 1985 to the present, the history of foreign brands in domestic joint ventures has been more than 20 years. With the localization process of foreign automobile manufacturers, the localization of auto parts is also constantly advancing, and many internationally renowned parts suppliers are investing in Tianchao to build factories, which to a certain extent also provides convenient conditions for the localization of luxury cars, and also provides a guarantee for the quality of localized models.

Automobile companies, especially luxury car companies, have introduced the international manufacturing system into domestic vehicle production through the localization of models, and have also improved the overall domestic production and manufacturing level.

After localization, it can not only provide a more down-to-earth price, but also provide consumers with the same quality and more suitable configuration models to choose from. So localization is inevitable", Jiang Hui took some time to explain this issue that is destined to be of concern to many people.

In the previous life, Jaguar Land Rover started at the end of 2012, but in Jiang Hui's view, this start did not start well.

As we all know, due to policy restrictions, all foreign-funded automobile companies must choose joint ventures to build factories in China, and the maximum shareholding cannot exceed 50, and Jaguar Land Rover is no exception.

It's just that at that time, Jaguar Land Rover chose Chery, a domestic brand that only produces low-end models in the eyes of consumers.

When the domestic Aurora was launched in 2015, consumers told Jaguar Land Rover with their own choices, what is called the "localization curse".

If Jaguar Land Rover's chosen partner was Shanghai Automobile or Wuyang Automobile, maybe the outcome would have been different!

"Let's ask this friend from Penguin to ask a question, but we can only ask one question," Zeng Qingying began to arrange for other personnel to ask questions under Jiang Hui's signal.