At the beginning of 2008, there were still very few overseas acquisitions by Celestial Empire Enterprises, and in a decade, various acquisitions would be commonplace.

When the news of the formal signing of the agreement between Guanghui and Ford Motor to acquire Jaguar Land Rover reached China, the response caused far exceeded everyone's expectations.

At the same time, the daily headlines, which first reported the news and received exclusive live images, saw a rapid increase in visits, both on the app and on the website.

……

NEW YORK TIMES: DEARBORN, MICHIGAN, JAN. 9: Ford Motor Company and Korn Ferry Motor Company today jointly announced that Ford Motor Company has signed a definitive agreement to sell the Jaguar Land Rover business to Korn Ferry Motors.

Ford Motor Company has been seeking a strategic solution for Jaguar Land Rover's business since early last year, and this transaction represents the final decision of Ford Motor Company.

The transaction is expected to close before the close of this month and is subject to relevant closing conditions, including regulatory approvals.

If the deal goes through, Korn Ferry will pay about $2.5 billion to acquire Jaguar Land Rover's business, after which Korn Ferry will inject $500 million into Jaguar Land Rover's new model development program......

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"Jaguar and Land Rover are two great brands," Alan Mulally, president and CEO of Ford Motor Company, said in an interview with the Detroit Automobile. "We are confident that under the leadership of Korn Ferry, these two brands will continue to build on their existing excellent products, business plans and elite teams.

Ford will focus on integrating the Ford brand globally with the aim of building a stronger Ford company and achieving profitable growth. ”

As part of the deal, Ford will continue to supply Jaguar Land Rover with powertrains, stamping parts and other vehicle accessories at different stages, as well as technologies such as environmental and platform technologies. Ford is also committed to providing engineering support, including research and development, as well as information technology, accounting, and other services."

At the same time, Ford Motor Credit will continue to provide financial services to Jaguar Land Rover's dealers and customers during the transition period. The duration of the service will vary from market to market and will not exceed 12 months".

……

"This is a win-win agreement that ensures that Jaguar Land Rover's management and employees can continue to focus on the business and achieve the best possible commercial results," said the head of Jaguar Land Rover's division. "I am confident that Jaguar and Land Rover will be able to build on the significant progress and product success achieved in recent years under the new owners. ”

……

Although the daily headlines first reported the news of the acquisition of Jaguar Land Rover by Korn Wong Automobile, everyone was still skeptical of this news, so there were not too many big media to reprint it, but there were a lot of reports in the United States.

However, this soon changed.

Korn Ferry updated a message on its official Weibo: Jaguar Land Rover will become an important part of Korn Ferr's business, and we are very pleased with this. We have a lot of respect for both brands and will strive to build on their brand heritage and competitiveness, while maintaining their original brand identity. We support Jaguar Land Rover's business growth and look forward to the experience and professionalism of the management and staff of both brands to achieve business growth."

At the same time, Jiang Hui also posted a Weibo: Guanghui Group's entry into the automotive industry is definitely not a joke, I believe that the perfect combination of Guanghui Group and Jaguar Land Rover will definitely create a miracle.

As soon as the Weibo of Guanghui Automobile and Jiang Hui came out, no one in the domestic media doubted the authenticity of the daily headline report, and then the phone announced by Guanghui Group and Guanghui Automobile was blown up.

People who are familiar with the road quickly called Zeng Qingying, Pi Wei or Guan Weidong, and some people who don't know about the Guanghui Group have no choice but to make some official calls.

Even, the customer service numbers of the following companies of the Korn Ferry Group have been blown up, and many media outlets who cannot contact the right person hope to try their luck with the customer service of other companies under the Korn Ferry Group.

Faced with this situation, Jiang Hui, who had just returned from the United States, organized a simple press conference for the media in Beijing as soon as he got off the plane.

As the best place, the imperial capital is the city with the most media of all kinds, and the media in other provinces, as long as they are on the table, basically have offices or reporters in the imperial capital, so although the press conference of the Guanghui Group was arranged in a hurry, there were not many reporters who came.

The hall on the first floor of the Korn Kong Building, which was used for press conferences, was crowded with at least four or five hundred members of the media.

"Thank you to all kinds of media friends for their concern and support to Korn Ferry Group, I know what everyone wants to know most now, I won't talk nonsense."

The press conference was presided over by Zeng Qingying and attended by Jiang Hui, Kato, Pi Wei, and Guan Weidong.

After more than a year of negotiations, on the morning of January 9, US time, Guanghui Automobile officially signed an agreement with Ford Motor to acquire Jaguar Land Rover, and Guanghui Automobile won the negotiation with 2.5 billion US dollars in cash and 500 million US dollars in R&D investment. We will pay the $200 million purchase price within three days of the signing of the agreement and the remaining $2.3 billion over the next three months," Zeng said.

"Next, if you have any questions, you can raise your hand, and Mr. Jiang of our group will personally answer them for you", looking at the black pressure of a group of personnel, Zeng Qingying said.

As soon as Zeng Qingying's words ended, a piece of arm was raised below, there were men and women, black and white, and the attendees of this press conference were not only Celestial Empire reporters.

"That, this beauty from the Celestial Empire Youth Daily, you come first", Jiang Hui immediately saw Xiao Guan standing at the front of the team, so he gave her this opportunity to ask a question for the first time.

For Jiang Hui, the questions answered by everyone are the same, and it is estimated that the questions asked by everyone in the end are similar, in this case, it is better to sell acquaintances for favors.

At the beginning, Chen Yanping, Xiaoguan and others helped Jiang Hui and were regarded as the benefactors of Guanghui Group.

"Hello Mr. Jiang, I am a reporter from the Celestial Empire Youth Daily, I want to ask three questions", although Xiao Guan and Jiang Hui are very familiar, but on this occasion the two still pretend not to know each other.

"Please speak", Jiang Hui didn't mind Xiao Guan asking a few questions, anyway, they were all answered.

"Jaguar and Land Rover sales in recent years have not been satisfactory, from the United States alone, Jaguar sales in 2002 from more than 60,000 to 15,000 in 07. No other car company has fallen by nearly 75% of its sales as miserably as Jaguar.

Land Rover fared slightly better, with sales increasing in '07 compared to '02. But the future of it is still unclear, because his main model is SUVs, and the rising oil prices are its biggest rivals, so it can be said that both brands are a burden for Ford, why is Korn Ferry willing to accept this burden?", Koseki asked.

(End of chapter)