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In the past year or so, the angel agency has received many invitations from companies interested in Matthew's advertising endorsement, but all of them have been rejected after Helen Herman and Matthew discussed, the main reason is that there is no relatively high-end brand, and there is a strange law in the advertising endorsement market, once the low-end brand is endorsed, it is difficult to receive an invitation from a high-end brand.

This involves the issue of style, such as McDonald's and KFC, as long as a Hollywood star has a clear plan in terms of commercial endorsements, and has greater ambitions and intentions, they will definitely not accept such endorsements.

Not to mention low-end brands such as McDonald's and KFC, even popular brands like Nike and Adidas are also not in Helen Herman's plan.

Matthew has largely followed the advice of Helen Herman in this regard, Helen Herman and the angel agency have invested a lot of resources in him to create the current situation, and since they reject low-end products, they must have benefited more in the long run.

The interests of the two sides in this regard are generally identical.

"What's this time?" Matthew, sitting across from Helen Herman's desk, asked, "wouldn't it be that medicine?"

Some time ago, a company in the United States that produces men's drugs once wanted to advertise him, and offered a seven-figure salary, and he didn't need to do a lot, just take a few photos for the medicine.

When Matthew learned about it, he immediately asked Helen Herman to refuse, he remembered that a certain brand of throat medicine used to beit and kidnap several football superstars to advertise, and the effect of the advertisement was absolutely shocking.

"It's not. Helen Herman shook her head at first, and then said directly, "Mercedes-Benz has officially sent an invitation to put you on the shortlist, and from next year, you will be their spokesperson." ”

"Mercedes?" Matthew certainly knew that this could be considered a high-end car.

Helen Herman explains, "It's not Mercedes-Benz's business series, and Mercedes-Benz's commercial vehicles won't ask you for advertising endorsements. ”

Matthew agrees with her statement, the temperament of the spokesperson and the product must be in line with it, although he did not take the path of a youth idol, and his external temperament revealed in front of the public is more mature than his actual age, but after all, he is a young actor who is less than twenty-five years old, and none of the roles he has played in the past are commercial roles.

"Spokespersons, some of which are well chosen, enhance the brand image, promote brand awareness and even directly promote product sales. Helen Herman then said, "Of course, there are also some blind or unexpected spokespersons who appear, and there are also those who do not advance but retreat." ”

She picked up her glass, took a sip, and continued, "Mercedes-Benz wants you to endorse the G-Class off-road vehicle series. ”

Hearing this, Matthew immediately remembered the hard-core Mercedes-Benz off-road vehicle he had seen the bosses drive on the construction site, and said, "Mercedes-Benz big G, I know." ”

Helen Herman didn't answer him, still talking about the basic situation, "The current spokesperson of the Mercedes-Benz G-class off-road series is Arnold Schwarzenegger, their contract with Schwarzenegger expires at the end of June next year, and because Schwarzenegger faded out of the film industry after entering politics, Mercedes-Benz decided to change people." ”

"Is this certain?" asked Matthew with concern.

"It's not settled yet. "It's just an invitation, Mercedes-Benz will also conduct relevant market research, and if nothing else, they will meet you in person next month, and if they are satisfied with you, they will have a formal contact and negotiation with us." ”

She added, "In terms of automobiles, supercars hardly use Hollywood stars as spokespersons, and the more high-end Bentley and Rolls-Royce have never used spokespersons much, and Mercedes-Benz, a luxury brand that tends to be more popular, especially the G series, which exists as a high-end off-road vehicle, can be said to be the highest brand we can reach in terms of advertising endorsements." ”

Matthew had heard Helen Herman say before that the top luxury brands have never used spokespersons, such as high-end luxury haute couture and Swiss top watches, etc., even if they are used occasionally, they tend to be some models with a cold temperament and a well-known but not particularly high reputation.

High unit price luxury goods, it is not easy to use popular stars as spokespersons, and it can even be said excessively that the more top luxury product lines, the less likely it is to use popular stars as spokespersons.

Often the entry-level products of luxury brands, such as perfumes, low-end watches, ready-to-wear and leather bags of the youth route, will invite popular stars to make endorsements, and when it comes to high-end fashion, high jewelry, high-end supercars, and high-end watches with higher single product prices, basically the appearance rate of celebrities is very small, especially popular youth idols, which almost never appear.

Fans of youth idols can afford to consume this kind of goods, which can be described as extremely rare.

Because once Xiao Xianrou and Xiaohua were in power, Matthew happened to see on the Internet that year, a luxury company had a strategic mistake in endorsement, they invited the traffic Xiaohua as an endorsement in the other side of the Pacific Ocean, and a year later the performance showed that the product sales did not grow at all, only to find that the fans of the traffic Xiaohua are almost all ordinary boys and girls under the age of 20, and it is not realistic to expect them to buy luxury goods, but the traffic Xiaohua has risen in fame and popularity with the help of the brand effect of luxury brands.

After the one-year contract expired, the company quickly broke up with Traffic Xiaohua......

Over the past year or so, Matthew has also learned a lot of common sense in brand endorsements, so as not to be blinded by then.

The main consumers of high-end luxury products are mature and wealthy people, and if a brand uses celebrities, or uses inappropriate celebrities, it will lower the consumer's feelings.

In this regard, he has seen a typical case in the information collected by the angel agency, in 2001, Chanel asked COCO-Lee as the spokesperson for the Asian region, which caused a group of noble ladies to protest publicly......

Therefore, Matthew and Helen Herman also did not expect to get endorsements from the top brands.

Even if it's not Matthew, if it's replaced by a Hollywood superstar, Mercedes-Benz's G series off-road vehicle is basically the ceiling of car endorsement.

"The next month is a period of inspection for Mercedes-Benz. Helen Herman admonished, "You have to pay attention. ”

She thought for a moment and said, "Compared to this series, you are a little younger, but fortunately, this is not a business series, but a sporty model, and the appearance and style of the G series are also very compatible with you." ”

The biggest problem is that Matthew's fan audience is skewed towards teenagers, which is a congenital disadvantage.

However, Helen Herman didn't say much, whether she can win this endorsement depends on Matthew's fame and influence on the one hand, and her ability to operate as an agent on the other hand.

Frankly, Matthew's strengths are also obvious.

Mercedes-Benz G series off-road vehicles have strong performance and rough styling, and their strong shape, straight lines and tough style with clear water chestnuts can be said to be very consistent with Matthew's character and actor temperament.

Just like Arnold Schwarzenegger, if Matthew gets the advertising endorsement of this car, maybe it can produce the effect of one plus one is greater than two or even greater than three.

Among the new generation of male stars in Hollywood, it is difficult to find a movie star like Matthew who has outstanding appearance, toughness and wild temperament, and is popular at the same time.

Unless Mercedes-Benz insists on choosing those middle-aged and elderly male stars, but since they have sent an endorsement invitation, it shows that they are still more inclined to a younger generation of male stars like Matthew.

These big brands often pay attention to the continuity of endorsements, if it were not for Arnold Schwarzenegger in politics, Mercedes-Benz may not change the spokesperson, and with the development momentum that Matthew is showing now, it is obvious that it can be popular for many years.

Compared to the messy brands before, Matthew also wanted to get this endorsement, and after listening to Helen Herman for a while, he asked, "What do you need me to do?"

"Be high-profile and keep exposure. Helen Herman thought for a moment and said, "I'll put you in touch with a few high-end interviews as soon as possible, and the likes of Yelena Boyar and TMZ don't have to think about it." ”

Matthew shrugged his shoulders and didn't say anything, TMZ is a breaking news site after all.

Helen Herman had clearly thought about it, "I'll see if I can connect with Vanity Fair and make you the cover character early next year." ”

"This time period. Matthew was involved in the awards season PR for Pirates of the Caribbean last year, "It's not easy. ”

As a magazine with an extremely wide audience in Hollywood circles and among the elite, the cover of Vanity Fair is often the focus of contention for several issues of the year at the beginning of the year.

Helen Herman also can't guarantee it, "Go for it." ”

Matthew spent half a day in Helen Herman's office, and for him, the endorsement of a Mercedes-Benz G-Class SUV was even more important than fighting for the leading actor in a big-budget commercial film.

According to Helen Herman, if she can really cooperate with Mercedes-Benz, she can earn about five million dollars a year in terms of remuneration alone.

With the consistent strategy of these big brands, as long as Matthew himself does not have any major problems, this annual income of $5 million can become a long-term fixed income.

On the other hand, Mercedes-Benz's brand effect is huge, and it can also play a role in the promotion of endorsement stars.

As we all know, excellent spokespersons, coupled with excellent brands, can achieve each other and achieve a win-win situation.

Speaking of mutual achievement, Matthew thought of the commercials he had watched on the broken TV at home when he was a child - I only have you in my eyes, and only you make me unforgettable

This ad is definitely a typical example of mutual achievement.

It's a pity that neither Matthew nor Helen Herman knew who else Mercedes had sent an invitation to him.

Helen Herman's network is limited to the entertainment industry, and this kind of trade secret is not inquired about. 2510