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With the large-scale opening of "National Treasure" in North America, just one day has passed, and the film's reputation is completely polarized, and this polarization is not like the kind of film that the audience likes and dislikes and dislikes, but the professional reputation and the audience's reputation are completely different.

Since Friday, the professional reputation of "National Treasure" has been declining, Rotten Tomatoes has continued to rot, and its freshness has plummeted to less than 50 percent, and professional film critics have come close to ridiculing the entertainment film.

The focus of their criticism is mainly on two aspects, one is that the plot and decryption of the film are too naïve, and the other is that Matthew and Dwayne Johnson are very incompatible with their respective character temperaments.

Even, even the actor didn't take the treasure alone in the end, he was sneering.

On the contrary, "National Treasure" has a good audience reputation, with an average "A" score on the first day of the Cinema Score, and an IMDB score of 7.5 for the time being.

Most of the parents who brought their children to see the movie thought it was a very good family movie.

At the same time, these people also think that Matthew is quite good, and the actor portrayed is kind-hearted, brave and resourceful, and is a good actor.

As for the so-called not monopolizing the treasure and decrypting it is too simplistic, this is a family movie, is there a problem with this?

In an interview with ABC TV's entertainment channel, a fan was asked questions about professional reputation and audience reputation, and he answered it like this.

"What kind of film can withstand the scrutiny of the critics' way of analyzing the details that have been broken and crumpled? This is an entertainment film, with sufficient entertainment elements, a smooth plot, and a tense rhythm! If any detail is so-called reasonable, is it still called a movie? I have never felt that the film has any obvious logical loopholes and plot patchwork. ”

Some fans said, "It's Thanksgiving soon, shouldn't you watch this kind of light-hearted movie this season?"

Many professional film critics feel that they have the responsibility, obligation and ability to guide the development of the film industry and avoid the industry from being completely entertained and commercialized.

This kind of problem can only be said to be the opinion of the benevolent and the wise to the wise.

Even in a mature film market like North America, the involvement of film reviews and films is a mess and a mess.

Of course, compared to those fledgling film markets, there are indeed a lot of norms, at least there are default rules to follow, just like Matthew will not face the media to attack film critics at will, and no one will easily break these rules.

People who break this rule can imagine what it will be like as long as the movies they participate in in the future are released.

"National Treasure" collected $18.5 million in the first day of the North American market, easily surpassing "Polar Express" and "The Incredibles" released two weeks ago, and sat on the throne of the single-day box office champion.

Over the next two days, the film earned $16.6 million and $13.1 million respectively, and earned $48.2 million in North America in the first three days of its opening weekend, easily taking the top spot at the North American box office.

At the same time, "National Treasure" also opened in more than 40 overseas markets, including the United Kingdom, France, Germany and Latin America, and reached $52 million at the overseas box office in its first week.

As long as there are no major accidents, this film should be fine with $200 million in North America and $400 million worldwide.

After the box office came out on the first weekend, Matthew chatted with Helen Herman about the film and the choice of the film, after all, the film "National Treasure", even if he went to see it himself, was actually relatively mediocre, and in the movie in which he played the leading role, the quality was slightly better than that of "The Scorpion King".

It's just that the audience buys such a film very much, and it can be said that it has achieved box office success.

In this regard, Helen Herman's point of view is simple: it is better to be ordinary than to rush into projects that want to be surprisingly successful.

Matthew basically agrees with her point of view, unless it is a film that is widely disseminated in memory and highly praised on the Internet, it is best not to touch the kind of script that is full of innovation and thinks it is amazingly creative.

has been in Hollywood for a few years, and there are several films in which he has played the leading role, and Matthew can understand that for Hollywood production companies and stars who want to climb up, the most ordinary movies that are modeled are actually good movies.

It's not just commercial entertainment films, it's also the awards season films, Hollywood commercial entertainment films have a set of models, and awards season films have a mature model.

For example, the films of "A Beautiful Mind" and "The Devil Woman" are in this mode, and the production company is a high-end private custom for the Oscars.

When Hollywood production companies select scripts, they pay great attention to the use of patterns, and a script full of innovation and anti-pattern, 99% of the time may not make the production company overjoyed, but will be shelved.

The same is true for celebrities and agents to choose scripts, many stars and agents often only look at the first dozen pages and the end of the script, if it is not a typical Hollywood three-stage structure, a star like him who is on the rise is likely to choose to give up.

Every year, film companies all over the world produce a vast number of films, in all genres, and there are very few of them that can go down in history, in fact, for most films, they can be made good enough to make enough audiences to pay for them, and the task is done.

Take "National Treasure" as an example, as a treasure hunt adventure movie, is the theme innovative? No. This theme has been filmed countless times, and the audience is familiar with it, Indiana Jones used a trilogy to brush up on Lao Mei's brain as early as the 80s.

Is the plot cleverly designed? Even Matthew, the male protagonist, can only be said to be average, the whole film follows the traditional routine completely, and there is no jaw drop at the end, and the whole can only be said to be decent.

Such an "ordinary" movie, North American audiences and even overseas movie audiences are willing to pay for it, and the global box office easily exceeded $100 million in the first week, all of which prove that the current Hollywood commercial entertainment model is not outdated.

As we all know, making a good commercial entertainment movie does not need to be updated from time to time, and if it can reach the standard line according to conventional thinking, the film is very likely to be a commercial success.

Entertainment Weekly, which was released in the new week, wrote an article analyzing the so-called secret of the success of "National Treasure".

"First of all, 'National Treasure' has stars as a selling point, Matthew Horner's appeal among fans is undeniable, and the charisma shown in the film is as appealing as ever. ”

Secondly, the sense of rhythm of the movie is well grasped, one tight and one loose, always leaving suspense to hang the audience's appetite, so that the audience is happy to see the end all the time. ”

"Thirdly, the plot is not unassailable, but it does not have loopholes that would be dramatic, and the mix with the most popular elements such as the Declaration of Independence and the treasures of the Knights Templar is effective in piquing the audience's interest. ”

"Fourth, the ordinary and plain story line, the film has no complex dark lines and intricate plots, whether it is an adult or a minor, it can be easily understood. ”

Matthew has seen a lot more in the media about such analyses.

This shows that "National Treasure" is a film with many advantages and few disadvantages.

Like most successful Hollywood commercial entertainment films, "National Treasure" has no revolutionary innovations, but it also has no major flaws, the routine is very old, but the degree of completion is high, it does not usher in a new era, but it is enough to make the audience pay for it.

After all, audiences go to the cinema before Thanksgiving to watch a movie just to have some fun.

No matter what critics critics criticize, "National Treasure" has already achieved commercial success, and Matthew's role as the leading actor has further increased the cost and the aura of success that surrounds him, which has a huge appeal for Hollywood manufacturers who believe that successful people will continue to be successful.

The following week, the Thanksgiving holiday arrived, and as a typical Disney family movie, "National Treasure" was unusually stable at the box office, and was boosted by the Thanksgiving holiday effect, taking another $45.5 million from North America in the four days from Thursday to Sunday.

Combined with the harvest of the previous three working days, the North American box office of "National Treasure" successfully exceeded the $100 million mark, reaching the figure of $101.3 million.

Due to the family-friendly style and almost no sensitive plots, the film appeared in more overseas markets this week, and the number of countries and regions screened increased to more than 80, while the North American box office blockbuster films, under normal circumstances, will not be bad at the overseas box office.

In the course of the week, "National Treasure" took in more than $53 million from overseas, and the overseas box office also exceeded $100 million.

In two weeks after its release, the seemingly ordinary film has grossed as much as $200 million worldwide.

As the absolute leading actor of the film, Matthew has endured criticism from many professional film critics, but he still maintains a fierce upward momentum.

He is a star who mainly takes the commercial route, and the more widely the film he starred in, the greater the help for him.

The starring films have been sold one after another, and Matthew's influence has expanded significantly, not only Hollywood producers have included him in the "green list" of priority cooperation, but some more popular luxury brands have also come to the door and want to sign endorsement contracts with him.

Choosing a brand endorsement is not easy at all than choosing a movie, the brand needs to choose the right star, and the star also needs to choose the right brand.

Especially in Hollywood, style is such a thing as a direct correlation with coffee and large commercial income. 10