It's painful to go to work after Chinese. Watermark Advertising TestWatermark Advertising TestBut for the merchants who have engaged in the magic roll this time, this is not the case.

In the month of the Chinese New Year, many businesses have even halved their sales, and even have plans to keep 30%.

And the result: After this magic scroll came out, the overall sales volume was even higher than that of the previous month and February.

It became the highest sales figure after the month. Of course, if you want to correspond, the profit must be less, but in the off-season like the New Year, you can maintain sales in the end, but it costs so much, then it's already thankful.

After a year, one by one, it was very lively and discussed in the category group.

"Damn, the effect is so good. ”

"I knew I had done it at the time. ”

"The boss asked me why my ranking dropped and my opponent went up, and I @#¥%"

"Who is to blame, you were asked to do it at the beginning, but you didn't do it, so you wanted to go home and hug your daughter-in-law, who else can you blame now that sales have dropped?"

"Regret, no, I have to have a good chat with the chef and their family, and I have to have a good relationship with them in the future. "After all, this matter was made by the kitchen bully, and in the end, someone still talked about the kitchen bully.

And just after chatting, Xiao Er was also bubbling.

"That's satisfying? Such a good event, you see how you do it, and then look at the chefs. Xiao Er said, and directly threw out the sales data of the kitchen tyrant, and then the category group was fried.

The sales of the other companies are to maintain the sales of the previous year, of course, in fact, this is equivalent to a disguised overturn, they are jealous, regretful, and happy, and they all admit it.

originally thought that the instigator should have a similar level of sales to the chef, but as a result, good guys, sales have doubled.

Sales in February actually reached 7.25 million. You must know that in 203, the highest month, according to the data they can see, the sales volume of the Chef Tmall store is only a little over 5 million.

In February of the Chinese New Year, it was originally the super off-season for the entire e-commerce, but the kitchen master was good, creating a record high, and it has doubled several times to a record high.

"Come on, come on, I would like to invite Brother Zhang, the chef, to speak. ”

", are you sure that February is the Chinese New Year, the Spring Festival traffic, not Double Eleven?"

"I kind of know why my family isn't doing well. It turned out that they all ran to the kitchen bully's house. ”

"Kill the dog, don't bring such a play, Brother Zhang, please give me advice." ”

"With this sales, I have to hug the thighs of TP merchants. "Looking at the sales of kitchen tyrants one by one, it is called envy, jealousy, and hatred.

"Don't talk about it, it's just that the sales are high, and the profit is gone. Zhang Yang was finally bubbling in it at this time.

This is true, the average profit margin of the store before was at least 30% or more, and occasionally more than 40%, but this wave of sales after the year is mainly the explosive sales brought by various god rolls, and it is also the kind of discount.

As a direct result, the overall profit margin of the store has suddenly decreased. Of course, this is lowered, and it should be higher than other stores, after all, the mid-to-high-end route that the chef has been taking, the price is high, and the materials are also very good, which also makes the profit margin of the whole brand a lot higher.

Now the e-commerce platform is already a bit of a vicious circle, and most of the operations are blindly comparing prices and fighting prices, resulting in thinner and thinner profit margins of brands.

Of course, it's better at present, but this is the situation that the market has not been fully competitive, once the competition is sufficient, all kinds of brands start a price war, which is called a murderous.

Then gradually lead to the price of goods is getting lower and lower, the profit of the brand is getting thinner and thinner, the profit is too thin, if the business does not have profits, the company will not be able to continue, since the price has reached this point, it can only reduce the quality, and retreat to the second quality.

Then the quality of the goods is low, and then the price is lower, and the cycle goes on step by step. This is the inevitable result of perfect competition, both online and offline.

Unless all merchants reach a consensus and give a fair price, otherwise, it will be difficult to stop this lose-lose price war model.

The low-price market has always been a highly competitive market, so Wu Bin did not want to step into this market from the beginning, which is also the main reason why Wu Bin has always focused on quality.

And at this point, Zhang Yang's operation is deeply understood, if there is no such high profit, where would he dare to engage in such a wave of large-scale activities, he originally wanted to continue to do it in March, but was forced to stop by Wu Bin.

.. You can only do it two or three times a year at most, and once the activities are frequent, the grade of the whole brand will be reduced.

It will make consumers feel that the price after the event is the price that the product should be, rather than the brand's concession.

A good knife is used on a steel blade, since the beginning of the new year has come to such a good start, it has a better start than others, with such a good premise, Xiao Er will definitely give more resources, more natural traffic, and higher brand attention.

This is also what Wu Bin said to Zhang Yang when he went to work after the year, of course, the words were not so straightforward, but the matter was very clear, Zhang Yang's words, there was no objection and nodded to implement it.

He will continue to work hard in the future. Many businesses are the most loose time to go to work after the New Year, but unfortunately, Wu Bin and his company can't do this.

Because reality forces them to work overtime. First of all, the flagship store exploded in orders, three times the sales, but more than four times the sales.

In other words, after the year, it is necessary to ship more than four times the number of orders. The warehouse is crazy about recruiting people during this time.

If you don't recruit people, you can't finish sending out goods. Because it's not just the flagship store, the free shipping pajamas, the Chinese New Year is also an explosive growth.

After all, the main way to sell pajamas is through social platforms, and the busiest stage of social platforms is actually the holiday period, and among all holidays, it is the most frequent for the New Year.

Even with it, the sales of pajamas reached a new high, and the number of orders in February reached 730,000 sets.

After this number came out, it almost didn't make the people in the warehouse cry to death. Now there are twenty-five machines in the warehouse that promise the face order.

"It's not going to work, it's too inefficient. ”。。。。。。 Cat flutter Chinese