After the summary of the major businesses, Zhao Tian also paid some attention to many of the group's current auxiliary businesses.

The experience store, which was previously built on a large scale and later suspended halfway, was mentioned by Zhao Tian at the meeting this time.

As the most direct window for the Universe Group to contact consumers, the experience store naturally has its own reason for existence.

The expansion was stopped because the Universe Group was stuck in liquidity and had to do it as a last resort.

After all, experience stores do not have more commercial roles other than serving as mailing points for online orders.

Its main function is still to provide free test appointments for the general public to enhance the customer experience.

It's just that this practice, although it has now gained a good reputation among a part of the population.

However, in terms of actual economic benefits, it did not provide any substantial help to the group.

On the contrary, with the scale and daily service standards of each experience store, each store needs to spend close to 30 million yuan per year to maintain.

And with the improvement of the current service process and the increase of items, the cost of maintaining the experience store is also increasing day by day.

Regarding the addition and use of the experience store, although many directors did not say much, after all, these are all things that Zhao Tianli advocated.

But in fact, Chang Chang, one of the three directors, still retains his own opinions on the opening of the experience store.

Now, when all the business is summarized and Zhao Tian mentions the experience store, he is always a little worried.

According to the current situation and capital situation of the group, Zhao Tian feels that the temporary investment in the construction of the experience store can be unsealed and continue to be added.

This matter was originally in charge of Li Minghao, and Zhao Tian also planned to use the experience store as the group's direct business, so he was ready to continue to let Li Minghao take over, so he said: "Brother Li, the current financial situation of our group has improved, and we can continue to increase the experience store according to the original plan." ”

However, considering that a large amount of money may be needed for the research and development of the automobile business, he added: "However, the speed of addition is a little slower, and when the funds are completely sufficient, it will be carried out according to the original efficiency." ”

Li Minghao nodded in agreement, and his heart was a little more settled.

After all, if you really only let him do the affairs that Qingqing was responsible for, then he would really be the head of Ouchi.

Before Zhao Tian could think of anything, Lao Chang obviously had some thoughts about the reopening of the experience store, and interjected: "Zhao Dong, start continuing the experience store now, isn't there some..."

He wanted to say 'no need', after all, a project that only consumes funds and has no income, if it is usually when there are abundant funds, the investment in the construction of so many rights should be played, and it can be regarded as advertising.

However, from the actual effect, Lao Chang, who has entrepreneurial experience in large car companies, is really a little incomprehensible to the experience stores that are currently opening more and more and consuming more and more.

The experience store cannot provide the most direct sales, and the second cannot be used as a wide range of marketing and advertising, which is too limited, but the investment is expensive, which is really not like an investment that can make money or has other important roles.

Zhao Tian looked sideways, looking at Lao Chang's brows tightly locked, with an anxious face.

Zhao Tian nodded slightly, he probably understood what he always wanted to express.

According to the conventional business model, if the Universe Group is equipped with physical stores, it should be the model of direct stores, even if the cost is large, from the perspective of market economics, as long as the physical stores have customers, they will definitely be able to provide income.

If the Universe Group puts the funds of the experience store into the investment of directly operated stores, there are more than a dozen directly operated stores now.

And at the very least, the operating costs of each directly-operated store are definitely much lower than the current experience stores, and there is a great possibility that it can provide revenue.

After thinking for a while, Zhao Tian's slender fingers kept tapping on the conference table, as if he had something to say.

Suddenly, his fingers stopped, Zhao Tian raised his head, glanced at the directors present, and said with a deep breath: "Okay, about the future plan of the experience store, let me tell you." ”

Zhao Tian knew that although only Lao Chang expressed his doubts, the other directors did not seem to have any opinions.

But in fact, from the gossip of the usual company, Zhao Tian has also heard a lot of rumors about ridiculing the 'experience store'.

For example, 'the experience store was opened by Zhao Dong for his feelings';

"Zhao Dong opened an experience store to do charity, but it is a more high-end form of charity";

"The experience store is a high-quality form, just like the unstoppable universe group."

Ordinary Zhao Tian just laughed when he heard it.

And there is nothing malicious about this kind of ridiculous joke.

However, for the directors present here, the meaning is somewhat different.

In any case, even though the number of shares held by other directors is not too large, from the development and change after development, almost all of them have regarded the group as their own business.

There is no one who will not be unconcerned about their own career.

And as the number of experience stores increases, the consumption increases, and those who do not express their opinions now may not necessarily have no opinions in the future.

In view of this, Zhao Tian feels that it is better to explain the future layout plan of the experience store now, as for whether it will succeed or not, at least he has been making efforts.

After adjusting his thinking, Zhao Tianwei said: "In fact, when I opened an experience store, I originally planned to open a directly-operated store. But slowly, the directly managed store opened and became an experience store, and after this change, I had a new idea at that time. ”

After Zhao Tian finished saying this, he looked at everyone's bewildered looks, and then realized that what he just said was too awkward, so he couldn't help touching his nose and explaining with a smile: "When the experience store was opened, Lao Chang, Huang Dong and Brother Li should have known that at that time, we were going to open a direct store, but we didn't have any auto products for the time being, so we had to open a service-type store first." ”

The four people, including Qingqing, nodded at the same time, the original reason was more complicated, but the most fundamental reason was the problem of the product being offline.

Zhao Tian continued: "However, since the opening of the experience store and the trial operation for a period of time, the overall response of the store feedback and the communication with consumers are very good, and I began to have some ideas at that time. ”

"That is, when a company passes through a window without any interest, it can quickly close the relationship with consumers and gain trust. This is also the business that so far, none of the experience stores under our group is selling, but all the sales business is online. ”

Keep in mind that the first domain name :.com this book. The mobile version of the mobile version of the wonderful book house is :.com