The façade was simply decorated, and the supply contract for four types of household appliances such as televisions, amplifiers, washing machines, and refrigerators was signed from the provincial agents, and samples of various household appliances were placed in the store, and a saleswoman with sales experience and a smart and diligent saleswoman was recruited, and Hu Youmin's wholesale store was officially opened.

The salesperson's name is Lin Shanshan, a local, a few years older than Hu Youmin. was originally doing home appliance sales in Xitang Shopping Mall, but was dug up with a high salary after being favored by Hu Youmin.

Lin Shanshan is a good employee, she works hard to sell household appliances every day, but few people come to buy them, there is no business in the store, she is a little anxious, and asks Hu Youmin what to do?

Seeing that she was more anxious than herself, Hu Youmin reassured her that she was not in a hurry at first, and then asked her what she thought of the business situation during this time?

Lin Shanshan said that the products in the store are second-tier brands except for the power amplifier, and the others are first-line brands, and the prices are the same as others.

She said uncertainly, "Is it someone else who has been doing it for a longer time?"

Hu Youmin said that this was one of the reasons, and after thinking for a while, he said to her: "I'll help you look at the store these days, and you go to the peer store to observe and see if there is anything worth learning from us?" Lin Shanshan nodded and went to the home appliance area for a stroll. Hu Youmin lit a cigarette and began to think about how to open up the situation?

Now the company has no popularity, no customer base, and relies on slow accumulation, which is not what Hu Youmin wants, nor is it his style.

The more pressure he has, the more motivated he becomes, and Hu Youmin knows that it is useless to be anxious, he is waiting for the opportunity and inspiration that will make the company famous in one fell swoop.

Because the first half of the year is the off-season, and now the business of the furniture factory is not busy, Luo Juan has not developed new customers, and relies on the foundation laid by Hu Youmin to support it.

Luo Juan's mood was also a little low, and Hu Youmin comforted her not to worry, there is a peak season and an off-season, which is normal. Hu Youmin took advantage of the fact that there were not many orders in the factory, so he happened to make the furniture at home.

In the whole month of April, more than 10 household appliances were wholesaled, deducting rent, wages and other expenses, and a loss of more than 1,000 yuan. Hu Youmin didn't care about this, and this situation was expected by him.

Lin Shanshan said apologetically: "Boss Hu, business is not good, can you reduce my salary a little? Hu Youmin waved his hand: "Business is not good and has nothing to do with you, you work hard, your salary will be paid, you can work here with peace of mind, I will open the bureau as soon as possible." ”

For several days in a row, Hu Youmin made a marketing plan in the store, and after doing it, he repeatedly reviewed it several times, and took the plan to discuss with Luo Juan.

When she saw it, her eyes lit up, and she praised him for being born to do business. His plan is to buy furniture and send electrical appliances, and buy electrical appliances to send furniture. Because most of the people who buy electrical appliances are getting married or changing to a new house, they generally have to buy furniture, and vice versa.

The specific method is that all the furniture of more than 3,000 yuan in Youmin Furniture Factory can go to Youmin Electric Appliance with the contract to get a power amplifier worth 200 yuan or equivalent electrical appliances, and buy more than 3,000 yuan of electrical appliances in Youmin Electrical Appliances, you can go to Youmin Furniture Factory with a purchase order to get a coffee table worth 200 yuan or equivalent furniture, buy more and give more.

Customers who visit on the first day of the promotion will receive a gift. The gift is a plastic water cup printed with advertisements for Youmin furniture and Youmin electrical appliances. The two discussed some details, and Hu Youmin began to make relevant preparations.

After Luo Juan independently managed the furniture factory, she knew Hu Youmin's hardships, there were not many orders in the factory, she thought of a lot of ways, and also went outside to run business, but there was no effect at all.

Just when she was worried, Hu Youmin brought a promotion plan, she felt that he was really a ghost, and any problem was not a matter in his hands.

Hu Youmin first went to print advertising leaflets, and then went to the talent market to recruit two young men and two girls with sales experience. The young man went to the community, office building, business unit to hand out flyers.

Girls go to shopping malls, commercial streets. Hu Youmin made a big red advertising banner and hung it on the door of the electrical wholesale and furniture factory.

On the day of the sale, both places were overcrowded. Although most of them came to receive gifts, there were also some customers who made purchases. Hu Youmin transferred a young man and a girl to the furniture factory early in the morning to assist Luo Juan, who was in charge of the promotion at the home appliance wholesale store.

The novel promotion method brought unexpected results, more than 30 electrical appliances were sold on the day of the promotion, and the furniture factory also signed more than 10 sets of orders.

A week's promotional activities, a great success, furniture factory signed more than 100,000 contracts, electrical wholesale stores also sold more than 100 pieces of electrical appliances, the key is to attract a large number of potential customers, expand the popularity and influence of Youmin electrical appliances and Youmin furniture.

Hu Youmin's success has made some bosses in the home appliance wholesale area red-eyed, and they also followed to engage in some similar activities, but they were not as atmospheric as him, and the profits were small and the attraction was not great.

The business of electrical wholesale stores is much better than before, but it is not prosperous by retail, it is necessary to be wholesale-based, to go to the volume, only the amount is large, the discount from the agent is large, and the end of the year is more red, and the electrical appliances in their stores are competitive.

Hu Youmin solved the problem of the store's survival and began to think about how to expand the wholesale volume of household appliances? Although his goal was not to wholesale electrical appliances, he had to do it first before he could take the next step.

The relationship with Wang Lei is getting deeper and deeper, and the two have reached the point where they haven't seen each other for a day, as if they have been separated by three autumns. Every Sunday, she came to the store to accompany him, watch him busy, and help him do what she could.

Once Hu Youmin was free and accompanied her to buy a bag, the two were strolling around in the luggage area, and there was a shout to catch the thief, Hu Youmin saw a young man with long hair, holding a women's bag, running towards him.

When Hu Youmin passed by him, he stretched out his foot and touched him, he fell to the ground with a bang, Hu Youmin stepped on his back, and the thief immediately couldn't move. The policeman who was chasing after him ran over and cuffed the thief with a click, and then stood up and thanked him.

The two opened their mouths at the same time: "Is it you?" The road is narrow, the policeman is Cheng Sisi, Hu Youmin asked suspiciously: "You are a traffic policeman, how do you take care of catching thieves?"

Cheng Sisi wiped his sweat and said, "I just transferred to the criminal police team." "The criminal police team doesn't care about this, it's a matter for the security team. Hu Youmin said puzzled, she said that she happened to meet.

She glanced at Wang Lei beside him and teased: "Girlfriends are more beautiful than the other, and they are very diligent?" Hu Youmin saw Wang Lei's face change, and he couldn't wait to strip Cheng Sisi naked and beat him violently, and circled and forked a hundred times. Is there such a trick? Brother has never offended you, why can't you always get along with yourself?

Ignoring Hu Youmin's anger, Cheng Sisi escorted the thief away. Hu Youmin looked at Wang Lei's inquiring gaze, and then told Cheng Sisi about the festival in detail.

In the end, he said depressedly: "I really don't understand why she keeps making trouble for me? I knew that the policeman chasing her was her, so I wouldn't stretch out that kick and exhaust this little witch to death." ”

Wang Lei said with a smile: "Women's hearts, needles under the sea, are you interested in learning more?" He said disdainfully: "I'd rather be masochistic than touch that moldy head." ”

They didn't have the heart to go shopping, so Wang Lei bought a bag casually and went back to the store with him. Hu Youmin began to think about the wholesale of household appliances again, and he unconsciously took out a cigarette and lit it.

Wang Lei knew that he didn't usually smoke, and would only smoke one when he was very annoyed, so she silently took an ashtray and put it in front of him, went to make him a cup of tea, and then took a book, sat next to him and read quietly.

Hu Youmin first assumed that he was running a home appliance supermarket, so where would he go to buy goods? First of all, the quality and low price are good, and as long as they are not fake, the wholesale market is almost the same.

The second is familiarity and trust, people have inertial thinking, and only go to the store they are familiar with and trust to buy. The third is integrity, so that customers have no worries, in order to maintain and expand the customer base.

Following this line of thinking, it is now mainly about stores that understand and are familiar with home appliance retail, and get their recognition and trust.

With ideas, the problem becomes simple. Hu Youmin first made a copy of the information, copied a business license, most of the household appliances wholesale is a wholesale department, there is no independent company qualification, this is his advantage, people feel that he is powerful.

The second is to make a list of the brands, specifications and models of the household appliances he operates. The price is not listed because the price is volatile.

Hu Youmin is going to build a company website, the influence of the Internet is getting bigger and bigger, and he needs a website to promote the company and conduct business.

Luo Juan is an expert in doing this, so leave it to her. In the future, the price of electrical appliances will be sent to the company's website, and customers can inquire at any time. If you can't access the Internet, send a text message to the customer.

Through understanding and comparison during this time, Hu Youmin has added some second-tier brand home appliances, which is more competitive than first-tier brands. In particular, a MeCan brand TV produced by MeCan Electric Appliances has a trendy style, good quality, and low price, and has also begun to produce MeCan brand washing machines.

However, MeCan Electric's market share is not high, especially in Shonan, where the situation is even worse. Hu Youmin intends to take the provincial agency of Mecan Electric, but he does not have that force yet.

Luo Juan's efficiency is also very high, renting a server, and building the website of Youmin Electric in a few days. After making preparations, Hu Youmin took three people to run, leaving a girl to assist Lin Shanshan in the store.

Through a period of observation and understanding, Hu Youmin felt that Lin Shanshan was a person with good conduct, active work, and ability, and trusted her very much.

Lin Shanshan also admires Hu Youmin very much, seeing that he is so young, but he is very business-minded, and he is good to his employees, he is a good boss who is worth his life, and she decided to work with him in the future.

There are four districts in Baisha, and one person runs one district, Hu Youmin made a division of labor, and the Huayu District where the store is located let the girl be responsible, and he ran the farthest Yueshan District.

Hu Youmin attaches great importance to this marketing, and lets them play the role of a salesman and a customer at home, simulating publicity. For various types of customers, different marketing plans have been made.

They are also required to run to all the home appliance retail stores in their respective districts, do not rush, do a good job of detailed registration of each store, including store name, address, scale, main brand and type, contact information, to carefully introduce the situation and sincerity of Youmin electrical appliances, run a family and strive to win one.

In order to win the Baisha market, Hu Youmin promised all customers free delivery to the store, and one piece was also delivered, which was the first in Baisha City.

Free delivery, need to invest in vehicles, staffing, this is a lot of expenses, but Hu Youmin in order to open up the situation as soon as possible, can only use profits for the market. When the scale of the company comes up, it will dilute this expense and reduce the proportion.

In order to appear formal, Hu Youmin made a work card for the salesman, with his name, position, and work unit, pasted with a photo, and stamped with the company's official seal. Paired with a document bag and a suit and tie, it looks decent.