MM has invested a huge amount of publicity money in "Transformers 2: The Comeback", and they have been released simultaneously in many countries and regions around the world, and they have achieved quite good results.

"Do you recognize that the first fight at the beginning of the film took place in the magic capital?" is what many King Kong fans asked proudly.

The sci-fi blockbuster "Transformers 2: The Comeback", which was released simultaneously in China and Mi, has set off a box office frenzy around the world since its premiere at 0:00 on the 24th, and the box office of the North Mi premiere ranks among the top three in history, and in the Chinese market, "Transformers 2" also set off the first viewing climax after the Chinese New Year, and the box office exceeded the 300 million yuan of the first episode is considered "no problem".

However, the "magic capital drama" that shines in the trailer quietly "shrunk" when it was officially released in mainland theaters. Many viewers are unaware that the city they live in has been revealed in this dazzling "robot war".

Viewers who have watched the trailer of "Transformers 2" will have a good impression of one of the "old Chinese men who eat noodles" who is as steady as Mount Tai.

When the Transformers of the two factions of good and evil fought in the streets of the magic capital, the powerful air currents rushed through the houses, and the old man still sat steadily and ate noodles. In addition to the "noodle eating old man", Huaihai Road, viaducts and other buildings with obvious magic capital signs also appear in the trailer.

In fact, in addition to some long-range aerial shots coming to the magic capital for filming, as the main scene of the magic capital drama, the crew of "Transformers 2" set up an "old magic capital steel factory" in the United States, and the "magic capital opera" has also become a major selling point for "Transformers 2" to attract Chinese audiences.

Although the "destruction" of the magic capital caused some controversy, when the film premiered in South Korea, director Mai Bao said that he was very satisfied with the magic capital drama and would not delete the film.

But "Transformers 2", which met with the Chinese audience, still had some "surgery", ****'s golden scissors were not a joke, they still cut some sensitive shots, and when Optimus Prime descended on the magic capital, the night scene of the magic city that was deformed while landing along the Oriental Pearl TV Tower became pitch black, and the Oriental Pearl did not appear;

Some viewers believe that "it doesn't matter which city it takes in", which does not affect the excitement of the fight scenes; some viewers think that not only the magic capital, but also the cities that were bombed beyond recognition in the film are Paris, New York and many other big cities, even the Egyptian national treasure pyramids, the United States aircraft carrier, and the Diego Garcia military base, you can laugh at it, and it is king to watch it coolly.

The 147-minute "Transformers 2" is enough to make people's blood rush in terms of sound and picture scenes. From the magic capital to the pyramids of Egypt, earth-shattering explosions, firepower attacks, special effects at any cost, dizzying action scenes, and most importantly, 42 "new King Kong" models appeared.

Along with the various variants of King Kong toys shipped to theaters around the world, the crew built twelve huge robots (Optimus Prime, the leader of the Bo School, is made of 10,088 mechanical parts spliced together without moisture)

At the world premiere of the MM Theater (formerly the Kodak Theater), it was placed at the entrance of the MM Theater, causing a huge sensation, and since the giant robot was put out, a large number of fans and fans have come to take photos every day.

With the big sale of the movie, all kinds of robot toys are also sold out, this is the real stake of this money-making machine, every popular character's transformable toys will be on sale, it can be said that there is no boy on this planet who does not like Transformers toys.

Chinese fans do not like Star Wars, this is because the original "Star Wars Trilogy" has never been officially released in the mainland, which has made it difficult for the mainland to form a large-scale Star Wars fan group. In other words, it is difficult for the feelings of North Mi audiences towards "Star Wars" to appear in Chinese audiences.

And compared with other Hollywood blockbusters, the story and character continuity of the "Star Wars series" is stronger, and without the viewing experience of the previous work, it is difficult to smoothly integrate into the scene of the new work, and there will even be a situation where you can't understand the plot.

The biggest selling point of the Star Wars series is feelings, and for the Chinese market that lacks such feelings, the "Star Wars" set may be a little too old, and the audience still wants to see something new.

Transformers is different, the cartoon "Transformers I., II., III" is an animation dream of the post-80s and even post-90s generations in front of their childhood TV, which is waiting for "Transformers" on TV every day It has become a compulsory course at that time, and now Hollywood is putting animation on the screen in the form of live-action, so that real robots can PK battles in a realistic real environment, and it takes place in the contemporary era, and it happens around you, how exciting it is, so for these memories and selling points, it can naturally attract people, and it can naturally break out at zero o'clock, and "Transformers 2" has also achieved excellent results in China.

"Transformers 2" was 33.71 million yuan a day on the premiere day in China, broke 100 million yuan in 4 days, 200 million yuan in the first week, and 300 million yuan in 12 days (breaking the Titanic 12-year record, it took 12 days).

At this rate, the final box office of "Transformers 2" is expected to break the Chinese box office record of 360 million for "Titanic", becoming the highest in the history of Chinese film box office.

As long as people go to the cinema, they can feel the shocking bull power of "Transformers 2", in Shanghai's largest Yonghua Cinema City with 11 halls, a total of 1529 seats, to screen "Transformers 2", but in the first week of the film's release, there is still a grand occasion that it is difficult to find a ticket, according to the relevant person in charge of Yonghua Cinema City: "In 2007, the box office of "Transformers" was also released at 0:00 on Wednesday, which was very comparable, the zero premiere of "Change 1" was 10,000 yuan, and "Change 2" reached 60,000 yuan, a full 6 times. According to the media, "Transformers 2" has collected 20 million yuan in the magic capital alone, and the relevant person in charge of China Film said that "Transformers 2" has also reached 170 million yuan at the national box office, and the box office has entered the first place in the country in a single week, and the person in charge of the China Film Federation said that the film is very likely to break the box office record of 360 million yuan in 1998 "Titanic".

The market researcher of MM Company learned that as the No. 1 box office town in China, most of the theaters in Shanghai are currently scheduled for "Transformers 2", and the number of screenings is close to 90%, but it is not easy to watch the last "Transformers 2" on the first weekend.

Many viewers rushed to the theater during prime time, but most of them could only buy the show two or three hours later, and some netizens "introduced their experience" on the forum, if they want to buy a good position, they must buy tickets for the evening show early in the morning in order to watch "Transformers 2" in prime time.

The person in charge of Yonghua Cinema said: "The average attendance rate of "Transformers 2" in the morning last week was 80%, so it is normal for a ticket to be hard to find in prime time. The main crowd of last week's moviegoers were Transformers fans and viewers who watched "Variation 1" and will definitely watch "Variation 2", and the tickets should be better this week, but the tickets for the half-price show on Tuesday were also selling out quickly. ”

It can be said that this beer-like super blockbuster is also popular overseas, although it is not as strong as last year's "The Dark Knight", but the box office sweeping the world is almost the same, which is the confidence for them to dare to hit the billion mark.

This sci-fi blockbuster is not as good as its predecessor (which is also one of the reasons why film critics are declining), but the box office harvesting ability is not inferior at all, and these crude and simple contents, although not pleasing to film critics, are very pleasing to the audience.

The tough-looking Bumblebee shed tears because he was reluctant to let the actor go to school, Mikara "walked the dog" with the Decepticons on a chain, the Mi Army soldiers worked together to coax the senior White House official and throw him off the plane, and the Autobot twin brothers gags and other plots that showed the director's humorous skills also made many viewers "add points" to the film.

But some viewers unceremoniously gave the evaluation of "first-class scenes and second-rate plots" to this "robot war".

The whole plot is simply that the fallen King Kong wants to devour the world, and the male number one saves Optimus Prime regardless of his life. By the end of the film, Optimus Prime, who got the "energy source" and was resurrected, wiped out the originally extremely powerful Fallen King Kong in three clicks and two clicks, which was really anticlimactic, but these did not affect the fans' enthusiasm for watching the movie, since the release of "Transformers 2", it quickly ignited the enthusiasm of the summer audience, and this is also the second super blockbuster to break 100 million in the first week this year.

Since Spielberg's "Jaws", Beimi has broken the hard standard of the box office, and it has been implemented for decades, but when "Spider-Man" broke 100 million in the first week, there was a new standard for measuring super blockbusters, breaking 100 million in the first week, but this strong standard was quickly broken by "Pirates of the Caribbean 3" breaking 200 million in the first week, and now "Transformers" has quickly refreshed this data, ranking first in film history with 220 million in the first five days plus midnight shows.

Many people will be unconvinced, thinking that it is not fair to be released at midnight on Tuesday and Wednesday, but you have to understand one thing, how many blockbusters dare to be released on Wednesday? And the terrifying result of 6550 in a single day is also amazing enough, ranking third in film history, and first in film history on Wednesday, this green dollar bill is the most real and convincing.

When Will Smith failed to compete for the best actor with "When Happiness Knocks on the Door", he said sourly: "The audience has voted for me, and it is with green dollar bills, I like this the most." ”

Now "Transformers 2" is not a beer in every way, with this strong box office harvesting ability, it is enough to make all the voices of decline extremely weak.