Chapter 659

After "Transformers 2" won $60.63 million at the box office on Wednesday, June 24, the first day of its release in North China, "Transformers 2" took back a staggering $28.62 million on Thursday, which is $3 million more than the distribution company MM expected.

"Transformers 2" has set the best Wednesday box office ever, and the result of $28.62 million is the fourth highest Thursday box office, it should be pointed out that the three films in front of it, namely 2005's "Star Wars Prequel 3", 2003's "The Matrix 2" and 2002's "Star Wars Prequel 2", all premiered on Thursday, which in itself is a misplaced matchup, and from this point of view, "Transformers 2" at least does not lose to the top three in terms of box office appeal.

In just two days, "Transformers 2" was in 4,234 theaters in North America, including 300 Imax theaters, which contributed $3.3 million on Thursday alone — earning 89.25 million at the box office, exceeding all expectations.

There is no doubt that "Transformers 2" has secured the second place at the box office in the first five days of its debut, and by Sunday, the film will grossed at least $185 million, second only to "Batman: The Dark Knight" at $203 million. Now the question is whether it is possible for "Transformers 2" to challenge the position of "Batman: The Dark Knight" as the boss, given that "Transformers 2" has been breaking various records for two days, constantly leaving various predictions behind, can people witness the emergence of a new box office king.

When it comes to Zhou Wei, all this is no problem, and the 220 million Xiuyi results make it a well-deserved new king of the box office.

Even Mark said that without James Cameron's Avatar, it would be a well-deserved, undisputed global box office champion in North America, and his tone is so big that he doesn't take "Harry Potter 6" and Ice Age 3 seriously.

However, Mark also admitted that "Transformers 2" will have a tough battle with "Ice Age 3" in the second week.

Who will be the box office champion this next week, and the two most promising summer blockbusters, "Ice Age 3" and "Transformers 2", are both estimated to have a weekend box office of $62.5 million.

As Hollywood's top producer, Mark is known for his sharp vision, good at film selection and scheduling, and his films are all very popular, with awards and no awards at the box office, the power of the hand of God, and the king of producers, Jerry Bruckheimer, is convinced.

Mark also has the qualities that a boss should have, good at employing people, like David Ellison, a rich second generation, used to be a frustrated man, and now under Mark's guidance, several movies have been successed, and the "Transformers" series has achieved great success, this "Transformers" series is from the mouth of DreamWorks.

At that time, many people laughed at David Geffen, the old fox, who was sold by David Geffen, and now people laugh at David Geffen, the old fox, who capsized in the gutter, and made a scene of shame in his career when he was about to retire, selling the most valuable gold mine to MM, which became a classic failure case like a textbook.

This will also be one of the three major universes of MM, each universe will drive more than tens of billions of dollars in sales, even the gold mine is nothing more than that, the loss of "Transformers" makes DreamWorks' life even more sad, and it has become a laughing stock for others.

Whether "Transformers 2" can break through depends on the next week, they will go head-to-head with "Ice Age 3".

For the battle between "Transformers" and "Ice Age", the box office statistics agency guessed that "Ice Age 3" would be slightly higher, because Sunday will be the world of family audiences, so the box office statistics agency also temporarily listed "Ice Age 3" as the box office champion of the week. Under the huge pressure of "Transformers 2", "Ice Age 3" received $62.5 million in 5 days of release, which is even lower than the box office figure of the first two episodes of the movie in 3 days. And "Public Enemy Number One" had a mediocre start, which also caused the box office of Beimi to drop by 26% this week compared with last year's "Superman Hancock" of All.

Independence Day, July 4th, which usually has multiple celebrations, happens to be a Saturday this year, and Saturday tends to be the highest day at the weekend box office, which is believed to have a certain negative impact on the weekend box office.

When the two major animation giants in the United States, Pixar and DreamWorks Animation, were inextricably fighting at the box office, they didn't notice that there were other new forces gradually emerging, such as Blue Sky Animation under Twentieth Century Fox, the animation company that started with computer special effects, produced the "Ice Age" series, "Robot Adventure", and "The Adventure of Elephant Houghton" all achieved good box office results, and the 3D version of "Ice Age 3" only cost Fox 90 million US dollars, compared to Pixar's "Flying House" and the $175 million of the DreamWorks animation "Monsters vs. Aliens", which feels like a great value for money.

The first two episodes of "Ice Age" followed, and "Ice Age 3" was of course unconditionally included in this year's must-see list, but the previously released official version of the trailer was chilling, because the jokes in it were both old-fashioned and boring, but there were also audiences in the cinema who laughed until their stomachs hurt. Although cartoons largely need the support of family audiences, Fox's previous market research found that many children were a little cold to "Ice Age 3", perhaps worried about becoming another set of "Lost Land" with dinosaurs as the protagonist, so priority screenings were held in hundreds of theaters across the meter on the Father's Day weekend before the release of "Transformers 2", hoping to drive the box office through word of mouth, and what was the result?

"Ice Age 3" first earned $13.79 million in 4,032 theaters across the meter on Wednesday's opening day, temporarily surpassing the $10.93 million of "Transformers 2" on the same day, and Thursday's $11.21 million lagged behind "Transformers 2" of $11.52 million.

On Friday, the release scale of "Ice Age 3" increased to 4,099 theaters, although the $17.2 million on that day was still lower than the $17.94 million of "Transformers 2", but the following Saturday ($11.25 million) and Sunday ($14.07 million) surpassed the box office performance of "Transformers 2", and finally topped the list with "Transformers 2" with a weekend box office score of $62.5 million.

There was a tie for the championship.

In fact, the box office champion and runner-up may not only be different in name, but will also affect the publicity of the movie to some extent. Most audiences tend to have a deeper impression of the box office champion movie than the runner-up, and the box office winner will also appear in the headlines of major media reports, which invisibly increases a lot of exposure. As the saying goes, the winner is king, and the loser is the villain, let's see who can have the last laugh in the end.

Just as the first two episodes of "Ice Age" performed better overseas, especially "Ice Age 2", although it only recorded $195 million at the box office in North China, it swept up $456 million in overseas markets. Twentieth Century Fox also specially arranged for "Ice Age 3" to be released simultaneously in most countries and regions around the world, and "Ice Age 3" also lived up to expectations, earning $148 million in 101 countries and regions, becoming the world's highest-grossing animated film and 3D film in film history, and ranking sixth in film history in overseas premiere results.

Among the 11,652 screens in overseas markets, about 18% of them are 3D screens, bringing 34% of box office revenue, which shows that global audiences are still happy with 3D movies.

Coupled with the cumulative revenue of 62.5 million US dollars in the release of Beimi Theaters5, the global box office of "Ice Age 3" has accumulated to 215 million US dollars in the first week, considering that China, Japan, South Korea, Italy and other markets have not yet been released, I believe there is still room for further growth.

Just like the first two episodes of the movie, "Ice Age 3" also takes "family" as the core theme. The Mammoth was happy to hug the beauty in the last episode, but this episode encounters a problem he didn't think about - he is about to become a father. Just when he was worried about whether he could be a qualified elephant father, the otter had the idea of taking care of the child, so he volunteered to become the temporary father of the three little dinosaurs, but who knew that he was approached by the real big dinosaurs.

The prehistoric squirrel born for nuts met a female squirrel with both beauty and scheming, as well as a one-eyed weasel nicknamed the dinosaur catcher, which also won laughter and applause from many audiences. At present, the IMDB score has reached 7.6 points, and the Yahoo score also has an A-, but the media film reviews have given a 46% praise rate on Rotten Tomatoes and a media score of 52 points.

Veteran Chicago Sun-Times critic Roger Albert gave a three-and-a-half-star score (out of four stars) and praised "this is the best 3D effect I've ever seen."

"Variety" believes that "Ice Age 3" focuses more on action scenes than the first two episodes, and the 3D effect also serves the narrative excellently, which is a very "charming" movie.

Entertainment Weekly described "Ice Age 3" as excellent, funny, and uncontroversial, but sometimes silly.

Both The New York Times and The Hollywood Reporter said the film's biggest problem was that it didn't see much original content.

After the second week of hard work, "Transformers 2" swept 64 million US dollars in the second week, ranking second by a narrow margin, but its total box office in North America rose to 284 million days, 300 million, just one step away, maybe in another day or two, this task can be completed.

The media also began to think that this will be another masterpiece that breaks 400 million US dollars, in view of its bad mouth, it is expected that Beimi will break 400 million, but 400 million and 500 million will be its watershed, basically it is hopeless to break 450 million, but this is enough to make it expected to break through 1 billion in the world.

Even Mark is saying, "Transformers have the potential to break a billion, and we're going to celebrate Michael at MM Center." ”

This may be MM's first billion-dollar blockbuster, and Mark's "The Dark Knight" is Warner's and can't be included in their company.