Chapter 178: Enterprising
Wu Bin's previous attention was indeed mostly diverted by today's news, Pinduoduo and some advertising spokespersons.
But to say that the focus of his work is not on e-commerce, it must be wrong.
At present, the development of e-commerce is so good, it is completely Wu Bin's money bag, even if he doesn't look at the so-called career, just look at the money bag, Wu Bin can't ignore it.
Today's news valuation is very high, but that's just a valuation, not cash. If Wu Bin really sells it, uh, it should be able to sell for a lot of money...
However, Wu Bin has not planned to sell it yet, so today's news can only be the money on the books, and cannot be converted into the actual Wu Bin's purse.
And then there is, at present, today's news is a little bit out of the picture, I really don't know when it will be at the profit stage, Wu Bin actually has no bottom in his heart, but e-commerce is different, e-commerce operation makes Wu Bin actually very confident.
If you really want to use adjectives, that is, e-commerce gives Wu Bin another down-to-earth feeling, and those other things, there is a sense of unreality floating in the air, Wu Bin himself is very bottomless, I don't know when, maybe suddenly the company will go bankrupt?
After all, what Wu Bin did was just one step ahead of others, but the original team was still there, so they couldn't make a better one?
Or in other words, Wu Bin will not have any decision failures in the follow-up operation?
But in the area of e-commerce, in a short period of time, Wu Bin does not have to worry, after all, Wu Bin has been in the industry for many years, and Wu Bin is still very clear about the trend in the later stage.
Double 11 is also coming soon, but fortunately, this year's warehouse is the overall upgrade and transformation, automated picking warehouse, the same number of employees, but the efficiency has increased I don't know how many times.
This year, the output of Xiangmeng's pajamas is not as crazy as last year, and even the trend of weakening is formed, but what about hundreds of thousands of orders every month, plus other brands such as Kitchen Ba, a month down, there are still millions of orders, Tmall Supermarket Jingdong's goods are stocked and shipped as a whole every time, although the volume is large, the logistics side is a trailer to pull the goods. With so much volume per month, if it is not an automated warehouse, if it is only manpower, how many warehouse employees have to be recruited, and how much money is there every month. Millions, tens of millions?
It's also because the automated warehouse has been done, this time Double Eleven, Tmall Supermarket, Jingdong can be regarded as early as possible, and it has been sent to Tmall Supermarket, so you don't have to take the time to go to the warehouse to help.
As for the operation of Zhang Yang's flagship store, they have to continue to work hard for a while, and the things of the self-operated platform are all done in advance, just keep an eye on Double Eleven, and there are very few things left.
But in the flagship store, there are many things. Zhang Yang has been busy working very late every day these days, but fortunately, his salary is linked to performance and profit, so he is busy and earns a lot, and he will not have any complaints.
Other companies can't be so busy.
"At present, our brand is mainly concentrated in the three categories of daily necessities, home textiles and snack food, but there are more categories of cat super, even if we have achieved absolute top1 in these three categories, but it is difficult to go up later, not to mention that we are not top1 now, I think you are also clear. "It's rare to stay in the company for so long, Wu Bin held a separate meeting for the follow-up development of Tmall Supermarket.
The main personnel are actually Zhang Rui, Zhu Wenhong and Jin Feier, of course, the initiator of the meeting is Wu Bin, and Wu Bin is also present.
The three of them nodded in unison, leisure snacks, three squirrels, baicaowei, and BESTORE, among them, even the worst sales of BESTORE, let Jin Feier hit that sales, it will be difficult, not to mention that there are baicaowei and three squirrels in the back.
wanted to rush to the top three positions, Jin Fei'er didn't dare to think about it before, that is, the traffic of today's news has been imported recently, so she dared to think about it, but even so, she still has no bottom in her heart. The three squirrels still have a hundred herbs, they have too many products, and it has to be said that they are really extremely good at marketing.
The operation of them is not bad, the marketing is better, even a few chips, there are more products, and the brand effect has been played, in this case, Jin Feier wants to surpass, no less than counterattack, but how can counterattack be so easy?
The category of daily necessities is okay, this category does not attach too much importance to the brand effect, even if it is a miscellaneous brand, it can be sold.
At present, the overall is actually top1, Lijie is not a big problem to rush to 1 million this month, 3M's sales are currently stable at about 1.5 million per month, and occasionally it can even hit about 2 million.
The sales of Chef Ba have also gradually risen, and the reputation made by the flagship store, coupled with the endorsement of Hu Ge's stars, has raised the grade of the entire brand. Now Tmall Supermarket can have a sales volume of four or five hundred thousand a month, although it is far inferior to the volume of the flagship store, but even if it is the current amount, it can be ranked into the current eight.
Then there is the company's design department is Zhao Lingling single-handedly established, at present, these own brand product design, is still very distinctive, distinctive, popular saying, is forced.
At present, the repurchase rate of Wu Bin's own brands is still quite high, far exceeding the average, and there are many old customers.
In the end, Yifeng is the top king of the hanger category, firmly occupying the first position, and now it can have a stable output of more than 500,000 yuan a month.
There are also some other brands, not big or small, but a few special brands, all of which add up to more than one million.
At present, the Tmall supermarket platform is only a small platform, not to mention that the daily necessities themselves are a small category. In other words, the single-day department store is almost 5 million a month.
Then there is Xiangmeng, Tmall Supermarket is not a big deal, and it will be less than 600,000 a month, but micro-business and other channels can have more than 10 million sales a month, and the high profits are scary. And the sales of 600,000 yuan, although the home textile is also a big business, but if it is said to be within the TOP3, it is still a little far away. And it is not so easy to rise up if you want to make a breakthrough.
The sales of snack food are slightly better than that of department stores, and Jinzai contributes more than one million sales per month, yo yo has now exceeded 800,000, and in the coming November, there is already a double eleven pit set. If there is no accident, in November, it will not be a big problem to break 1 million. Although Tong Ji Sanli and this brand have not taken over for too long, they are resource-intensive, and with a certain amount of support from the brand, the volume impact is also very fast, and the current monthly sales are almost 600,000.
In general, the snack food is very stable at 3 million a month, and the minimum guarantee is 4 million in November, and the problem of impacting 5 million is not too big, coupled with the follow-up traffic introduction support of today's news, there should be a stable breakthrough in sales in the future.
However, the growth of these three categories has actually become more and more weak.
All three of them felt this. Even if the traffic import of today's news will bring a large wave of traffic dividends, resulting in a continuous rise in sales, this kind of rise also has a certain period, a month, two months, and a maximum of three months, and it will encounter a bottleneck again.
And now this complete introduction of outstation traffic actually has little to do with them, even if it is just for their assistants to do it, this sales will still rise.
They also have self-knowledge, if they don't advance, they will retreat, if they don't have an enterprising spirit, what is the difference between that and salted fish?
Besides, this is also directly linked to wages, unless they don't want to make more money.
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