"So, are you planning to do more categories?" Jin Fei'er still knows Wu Bin well, of course, the main thing is that she is not stupid, and they are not stupid.

After Jin Fei'er asked, Zhang Rui and Zhu Wenhong looked at Wu Bin.

"Why not. What we have is resources, and there are many brands that want to cooperate with us at present, or if we want to find it, we can easily find it, so why not?" Even some e-commerce companies listed on the New Third Board are completely incomparable with Wu Bin's company in terms of e-commerce.

In other words, in fact, those companies are more related households, company partners, and more of them are made from offline, so that they can rely on their previous resource background and get a lot of big brands. In addition, many of the two major e-commerce companies that are now Maochao and Jingdong are purchased and sold offline.

So these people move around a little, look for relationships, and often find some channels, acquaintances are easy to do, and they get a lot of resources.

So indirectly, in fact, the result of their operation is more that the traffic is smashed, and then there is a very good brand, but if you really want to talk about the operation, the turnover of personnel is scary, and in a year or two, almost all the operations have been changed, and then the new people start again.

Their operation idea is more that the brand gets it first, whether it is coaxing with the brand or cheating, first get the brand first, exclusive authorization, and how long the authorization can be held.

After selling the goods on the shelves, try to ask the brand for some gifts, saying that it is marketing expenses, and then use the gifts to push it at a low price. That is, I made money, and I got sales.

Anyway, most brands don't understand this part, and there is that those dealers offline have not yet had the habit of comparing prices online, so they can secretly break the price and do it at a low price.

If there is no sales at a low price, then forget it and just continue to sell. There's really no way to do it well, and we still have to focus on those products that can be made in volume and profit.

In fact, their operation idea is more to ask for a wave of giveaways, engage in a wave, and then do nothing, bye-bye, and continue with another brand.

Anyway, they themselves will definitely not have any losses, only earnings, as for the good operating results that the brand counterpart said?

"We attach great importance to this brand, and we have done a lot of activities, but there is no volume, and the conversion rate is not high. Hey, at that time, I went to Ali alone to find Xiao Er, and gave some pits, but in the end I was scolded, and I said that we had such a low conversion rate, which lowered the output of his active pits..."Anyway, it's some professional terms and complaints."

If you do it well, that's their credit, and if you don't do it well, it's the brand's problem.

So how to understand the operational strength of these e-commerce companies?

Look at the small brands they operate from. The branding of big brands, as well as the customer base, determine their conversion rate, and natural sales, natural pens, other ordinary brands are much better, which is a congenital advantage. Therefore, the operation result of most big brands is actually between doing well and doing very well.

The small and medium-sized brands are different, the brand is not good, the conversion rate is average, how to do it well, that is a test of operational strength.

Therefore, if you want to look at the operation level of an e-commerce company, you can directly ask for the operation of the small brand operated by the e-commerce company and analyze it as a whole.

"It's really good to do more categories, but the situation of different categories is different, and it is best to have an operation that is familiar with the situation of the category, so that you can get twice the result with half the effort. Zhang Rui also continued.

Wu Bin's requirements for operation have always been based on what is lacking and not rotting. Either it's better or has potential, or it's just not.

Therefore, there are many applicants for the company, but not many people stay in the end.

"What category do you want to do? Is there another suitable person? If so, you have the permission to dig and give him a price that matches his value?"

"I haven't thought about the specific category, I have always been doing it in our department store category, and I really don't know much about other categories, but I don't know if the electrical appliances can be done. I'll pay attention to this part. Zhang Rui thought for a while and said. From the beginning of doing cat super to now, it has always been in the department store category, although I also know many merchants and small two in other categories, but the specific is really unclear.

"By the way, I heard that the beauty category is particularly profitable, so should we do the beauty category? However, the branding of the beauty category is a bit strong. Some good brands, it's not easy to get. Jin Feier said, the three operators here, although the two are women, but in terms of makeup, Jin Feier is obviously more professional than Zhang Rui, Zhang Rui is completely a workaholic, although there is makeup every day, but there is not much time to understand this part.

As for Jin Feier, although she also has the potential to be a workaholic, in comparison, after work every night, she will look at some cosmetics or something, which is her leisure hobby.

Now that Jin Fei'er has already started, everyone looked at her and continued.

The profit of the beauty category can definitely be regarded as a huge profit, a simple makeup remover ball, the cost is only a few dollars, but the brand can mark the price to hundreds.

A small lipstick, no matter how good a talent is, costs about ten yuan, but they can buy three or four hundred or even more.

This is the brand premium, and of course, it is also a huge profit. If you don't make huge profits, how can these big names invite so many big-name celebrities to endorse them.

The wool comes out of the sheep.

"Lipstick, makeup remover, perfume and other cosmetics, many girls pay more attention to the brand, because non-brand, want to find their own, the right quality, it is too difficult to find, and these things, although the price is very expensive, but the same saving words, can be used for a long time. If you spread it evenly, it won't cost much in a day. After Jin Fei'er finished speaking, she also glanced at Zhang Rui's part, Zhang Rui nodded in agreement, sure enough, there is a common language.

"So, find some big brands, but big brands are not easy to find, and those big brands, although their cost is very low, but the supply price to us is not low at all, when the time comes, we throw away the platform deduction points, and other expenses, it is not easy to make some money. Besides, with such a high customer order, the financial pressure should not be small at that time. Zhu Wenhong thought for a while and said.

Although I haven't done the beauty category, after all, I also have big names at home, and I also know some merchants who act as big brands, so I understand that these big brands are very pitiful...