Chapter Twenty-Four: The Talent of Not Knowing
October can be regarded as the month when Wu Bin is ready to make a little money.
The products of its own brand Lijie have been launched one by one, and the brand Miaojie brought by 3M is also slowly spreading.
Although I didn't make any money, I was tired and dying all day, but I was happy and painful.
It's a wonderful feeling to start your own business, especially now you have your own brand, and it's a sense of accomplishment.
It's been two months since he started his business, and Wu Bin's side can be said to have empty pockets and hasn't made any money, but the foundation is laid down, and it's not as weak as it was just at the beginning.
In November, Wu Bin wanted to make a little money, otherwise Wu Bin would not have been able to let go of the poaching and recruiting people.
During this time, Wu Bin has been talking to Zhang Rui, hoping that she can come over soon.
However, Zhang Rui's side has not given a letter of approval, but Wu Bin's side has been in contact with the principle of not giving up, and finally Zhang Rui's side can be regarded as agreeing.
But there is a condition, and that condition makes Wu Bin speechless.
"Angkor, I don't know why you think so highly of me, but I know my level. At present, if I really want to go through here, it must be in the learning stage, and I am too stressed to get such a high salary. Give me 5000 and you'll be fine. "Zhang Rui dislikes the high salary.
But a person worth 5,000, if you give him a salary of 6,000, an employee who can recognize his own level will work very hard to achieve this salary level. And people who don't recognize themselves are likely to feel worthy of this salary in a short period of time, and then flutter and even want more. Obviously, Zhang Rui belongs to the former, and Wu Bin also knows very well that Zhang Rui in the future is far more than worth such a salary. She is a person who can support the operation of a brand.
In the end, Wu Bin compromised, and the salary was reduced to 5500 + 10% of the net profit share. Zhang Rui's side finally agreed, but she had to leave and hand over, and it would take at least two or three weeks.
But finally recruited a reliable person, Wu Bin was relieved. These two months have been really busy, and working overtime until 9:10 p.m. has been a normal state.
And the mental pressure is also very great, although the company is in its infancy, but for now, in fact, the company has a lot of debts, if it is not for the information of those manufacturers, Wu Bin would not be able to talk about the account period of so many manufacturers.
Unless Wu Bin doesn't want the company to develop well, then Wu Bin can work easily, obviously not, Wu Bin needs to do a good job here, and wants to do a good job, it is really this year that has supported Wu Bin to work so hard.
In November, Wu Bin's side was the focus on promoting garbage bags. As for hangers, pay more attention to traffic changes, sales changes, and the dynamics of competitors on weekdays, which is almost the same, although now, the sales of Yifeng hangers have reached an approximate bottleneck period, with slow growth and rapid growth of opponents. But as long as he can hold on for a few months, Wu Bin will win in the end. And Wu Bin doesn't want this category to be a monopoly, or needs more manufacturers to participate, only when there are more things, this category can really grow, the cake can be bigger, and then it is a good time for Wu Bin to harvest the market.
At present, Tmall supermarket is similar to the previous hanger, and there is only one brand before, Chengjie garbage bag, which is a brand made directly by an offline company, and the brand is not large, but the people who operate it are very thoughtful and courageous. If Wu Bin does not intervene in this category, it will only take about a year at most, and Chengjie's garbage bags can reach the top 10 sales of the entire Tmall supermarket, with a monthly sales of more than 70,000 packs.
But now that Wu Bin is involved, it will definitely not be so easy.
Now Miaojie's garbage bags have also gone up, but the five are much higher than Chengjie's garbage bags, the price is 11.9 yuan, and Chengjie is only 7.9 yuan.
But you get what you pay for, and the quality of Chengjie garbage bags is completely incomparable with Miaojie. At the same time, Lijie garbage bags were quietly launched, and the price was set at 8.9 yuan.
Because when he went to see Zhang Jieyu before, Wu Bin also brought samples here, and communicated with the follow-up activity arrangement and planning of the single product. Therefore, the new product is only on, and it is given a small activity in the category.
It's not a lot of traffic, but it's better than nothing. It's about to be Double 11, and the entire Tmall supermarket is preparing for the big promotion of Double 11, and the juniors are very busy. As for consumers, many of them are accumulating ammunition and waiting for the day of Double 11.
Therefore, in the month of Double 11, the daily activity traffic and conversion are not very good, and they are lower than usual.
So this month, what Wu Bin has to do here is to change the strategy, one is keyword optimization, at present, there are still very few products in Tmall supermarket, many good keywords, but there are not many products, Wu Bin's side is specifically looking for such keywords during this time, and then add them to his own products.
This is time-consuming, so you have to look for it little by little. Secondly, Wu Bin's side is to let Zhao Lingling and Jin Feier do the main map optimization.
October is the pursuit of something that is OK to make quickly. Zhao Lingling and Jin Fei'er completely relied on their feelings to get the picture.
Later, it was also very hard to finish, and this month, Wu Bin was asked to optimize the main picture of the product.
"The main picture does not need to be too aesthetic, the main purpose is to highlight the value of the product and make consumers want to buy. When making the main image, you can focus on what the main image of the top product in the category looks like. Besides, it's best to have the kind of main picture with a real scene..."Wu Bin went to Zhao Lingling and Jin Fei'er respectively, pointed to the pictures on their computer monitors, and occasionally took the initiative to fiddle with them, search for the main pictures that he thought had reference value, and give them to the two of them.
"Yes, got it, boss, wait to see my beautiful pictures. Zhao Lingling said with a smile. Although this time is quite tiring, even more tiring than the company I worked at before. But Wu Bin is very happy here, the salary has risen directly, and it has only risen by 1000 in the first month, and he has never seen such a generous boss. And the working environment here is also very comfortable, and there are no constraints. Even if there are times when Wu Bin has some opinions on her picture, she directly talks back, and Wu Bin will not annoy her. After listening to her explanation, she will also nod, and finally if the effect is okay, she will take the initiative to say sorry and so on, jokingly saying that it is still professional.
Jin Fei'er has worked very hard during this time, and the drawing is also very serious, and the level of Zhao Lingling's drawing is shrinking at a level that is visible to the naked eye. Wu Bin didn't expect her skills to be so good.
After all, Rebirth Money, when Wu Bin met her, she had already changed careers to become an operator, and she only occasionally worked part-time as an artist.
I really didn't expect her talent as an artist to be so good.
Thinking of this, the corners of Wu Bin's mouth unconsciously showed a vaguely gentle smile, but this smile happened to be seen by Jin Fei'er not far away.
....
(For the sake of me taking the high-speed rail and actively coding words, don't you give me a ticket, don't you give me a collection?)