No. 178 Hot Promotions (Part 4)
There is no shortage of people who are the first to eat crabs in the world, some people earn, and some people lose, which is a very normal phenomenon.
Hong Yong and Liu Yan looked at the notebook that Lu Tao took out, and suddenly realized.
"It's still Mr. Lu's cleverness. “
"Yes, I didn't expect that if I had just come in this way, I guess I wouldn't have to run every day now. Liu Yan also said on the side.
"Meeting with customers strengthens relationships and is more intuitive. Lu Tao said directly, he came up with such a method, but it was not for two employees to be lazy.
Customer registration form.
On the book that Lu Tao took out, a few big characters were very eye-catching.
How many direct transactions can be made on the spot? Lu Tao is very clear, and he is not buying vegetables on the spot, he only needs to look at the color and freshness price. Many teachers and students are thoughtful when buying things, because if the product they buy is not good, it is easy to affect the experimental results, and it will affect the publication of subsequent papers.
Because of the school holiday, Lu Tao wants to carry out promotions, of course, to find target customers, just rely on two sales and a laboratory to promote, although the effect is good, but in general there are also drawbacks, that is, the efficiency is lower, and it is easy to miss some target customers.
The solution he came up with is to do publicity directly at the door of your experimental building, and by the way, make a promotional gimmick, the ultimate purpose is actually to get customer information.
Just like Ma Huateng, why Renjia Company can grow more and more and stand tall is because in addition to the product itself is better, but also because over the years, it has mastered a lot of customer information.
To use a lofty word, it is big data.
Of course, at present, Lu Tao has not been able to reach that height, and the viscosity of customers is not so good, but with this method, the effect of point-to-point sales is also obvious.
Several people stood at the table with a smile, watching the students and teachers come and go.
Three girls holding each other's arms walked over, stopped in front of the roll-up banner and looked at the introduction, and then looked at the table.
"Hey, you're making this reagent?"
The School of Chemical Engineering is Liu Yan's customer, and Lu Tao has made the assignment before, and when he came over at this time, he also greeted Hong Yong in advance, and the two of them didn't want to fight, they were all for the company.
For her customers, Liu Yan was naturally full of enthusiasm, and before Hong Yong stepped forward, she glanced at the three students and said with a smile: "You are graduate students under Mr. Ma." “
The three nodded: "Yes." “
After a little certainty, Liu Yan began to crackle and introduced.
"We are Shenyang Brocade Company, the company is mainly engaged in laboratory consumables, reagents and instruments, today is to engage in on-site promotional activities, classmates, you should usually use more. “
While Liu Yan was introducing, Hong Yong was also busy introducing the onlookers.
"We're running a promotion right now, classmate, which teacher are you underneath?"
Lu Tao watched from the sidelines, and when the two of them were too busy, he would also help introduce them. Judging by the expressions and dwell time of the people who are watching, it is easy to distinguish who is really interested. And this part of the people, not only the focus, but also the kind of people who are likely to place orders and purchase plans in the near future.
Lu Tao observed his words and looks, and naturally he would not let it go.
At two o'clock, the table was set up, and there were not many people, but slowly at half past two, there were more people.
Maybe I have never seen such a sale of reagent consumables, or maybe it is because the classes and experiments themselves make these people feel too boring, anyway, it has only been half an hour, and the three of them have already been surrounded by water.
"Mr. Lu, this Mr. Liu said that he would buy a centrifuge in the near future, and asked if there was any discount on the price. “
While busy introducing, and at the same time registering the contact information of onlookers and teachers, Liu Yan was too busy, and shouted directly to Lu Tao, who was introducing the company to a teacher.
"Teacher Zhang, wait a minute, this is my business card, just contact you directly if you need it later, and I will come to visit you next time." Lu Tao politely said two sentences, of course, key customers and customers with on-site needs should be taken care of.
"Mr. Zhang, what kind of centrifuge do you need here, what is the speed, what are the specific requirements, do you need to match a horizontal rotor or an angle rotor, what kind of samples do you mainly have, and what is the size of the centrifuge tube?"
As soon as Lu Tao came over, he didn't care about the introduction, and directly threw out a bunch of questions, only when he knew these could he quote and choose the model for the teacher, otherwise it would be very unreliable to just talk about the price.
Mr. Zhang was asked a bunch of questions by Lu Tao, he wanted to buy it, but when it came to technical parameters, he just knew a rough idea.
Although he was directly asked by Lu Tao, Mr. Zhang did not feel embarrassed at all, but felt that Lu Tao was very professional.
"I'll ask my students to come down and contact you in a moment. He left his contact information on the registration book, and Mr. Zhang ran upstairs.
"Mr. Lu, Mr. Hu would like to consult the price of the magnetic stirrer of IKB that we represent. ”
Before he had time to rest, Hong Yong shouted from the side again.
"IKB, we are the general agent of the entire Tohoku region, and there will be a promotion if you can decide today, teacher. ”
"The price is as simple as the one used in the laboratory. ”
“6500。 Lu Tao didn't move, he directly quoted a price, the company's agent products, he must have to learn, otherwise Liu Yan and Hong Yong would have found him if they didn't know. As a boss, you must be ahead of your own employees and solve problems faster.
"6500?" Mr. Hu was still hesitating, the price was still a little more expensive than the domestic one.
"This is our promotional color page, Mr. Hu, you can take a look at it first. Lu Tao pointed to the color pages on the table and said directly.
Lu Tao, who asked about the equipment, focused on greeting, after all, he must know more about many instruments than Hong Yong and Liu Yan, and the price can also be his own decision, and the profit is relatively high.
Even though Lu Tao worked at the petrochemical university for a year, including several research institutes and analysis and testing centers that he had run before, he didn't expect that the on-site promotion he came up with on a whim would be so popular.
There are a lot of people, especially Lu Tao also put some products on the table, which is far more intuitive and clear than other companies just holding product brochures and selling them alone.
There are those who really buy things, there are those who watch the excitement, and there are more inquiries. Before, Lu Tao was still saying that buying reagent consumables is very different from buying vegetables in the vegetable market, but when he saw so many people, he felt that engaging in this model in these years is really not much different from buying vegetables in the vegetable market.
During the period from half past two to half past three, there are the most people, because this time period itself is also the time for graduate students and teachers to go to the laboratory to do experiments.
"You two have just registered, right?"
"Well, some left an email address without a phone, and some left an office phone. The two said with a smile.
They are also very happy that the entire customer registration form is written on a full five pages, and there is not a single page that you have dozens of customers, that is to say, in just an hour, they have found nearly 200 target customers by relying on the mode of setting up stalls on the spot.
Of course, there are also brothers and sisters in the same laboratory, and then they will be slowly eliminated. Even so, it speaks for the success of the event.
It's just a chemical laboratory building, not including some other scattered laboratories, even if only 5% of the customers make transactions, that's almost 10 customers. If it is lower, each customer will be calculated according to the sales of 20,000 yuan a year, which is also an amount of 200,000 yuan.
"Calculate how much you want to order?" "Busy and busy, every customer who has reported the price has made a record on the spot, after all, there are a lot of people, if you don't write it down, once you can't remember to re-quote it when it's high, it's not good.
Liu Yanmei took the computer and calculated them one by one against the recorded data.
"Mr. Lu. Liu Yan's eyes were about to narrow into crescent moons, looking at the calculated numbers.
"How much?" Lu Tao also had some expectations, it was the first time he did this, looking at the situation just now, he had an estimate in his heart, about 30,000. The profit of reagents is now relatively high, basically reaching 50%.
"The reagent is 46840, a lot of consumables have not been determined, only 25300, most of the equipment is just intentions, because they have to sign a special contract, and some have to go to the State-owned Assets Supervision and Administration Office, so the direct transaction is a magnetic stirrer, only 6400 pieces. ”