While Mark and his team are fully promoting "Iron Man", there is also good news for another blockbuster "The Da Vinci Code", which is expected to be released in May.

MM's blockbuster of the year, The Da Vinci Code, was the opening film of the Cannes Film Festival, which was great news for MM Group, which opened last year's blockbuster with Star Wars III: Revenge of the Sith, but for many independent filmmakers, it was a lamentation.

Cannes, once regarded as the "mecca of art films", is no longer applicable, and "art" is gradually compromising with commerce, and Cannes is also going further and further in it. In May this year, Cannes will be 60 years old, and it is expected that 30 major directors will celebrate their birthdays (Martin Scorsese, Ron Howard, Mark Wong, Sam Raimi, etc. are among them), although the filmmakers on the posters have jumped up, they are still unable to hide their old age, it is sliding faster and faster into the commercial world, and Cannes has fallen!

However, to the embarrassment of the depraved Cannes: it is not as popular and mainstream as the Oscars, but it is not able to "clean itself" in the world of art films, Cannes did not catch up with the Oscars, but was caught up by the Venice Film Festival.

Needless to say, the Cannes Film Festival has become a "cash cow" for the local government, and "art on the stage, economic singing" seems to be not only applicable to the United States, but also to the romantic French, since it is a "cash cow", it will shake hard, squeeze out the economic benefits, not only make a lot of money from tourists, but also not let go of a small amount of money for journalists - rather than a history of art, it is better to say that it is a "history of economic development".

Even if the money is enough, the Cannes Film Festival is still far from the general public, which is the embarrassment of Cannes, so the media reports are mostly lace--besides, those stars who walk the catwalk are quite cooperative, and words such as naked and sexy are often reported in the newspapers, but relying on this means to gain attention is obviously the sadness of Cannes, but in fact, this is also its inevitable depravity.

Since ninety-nine, Cannes has contributed her "first night of business" to the Russian film master Mikhalkov, and the first commercial blockbuster "The Siberian Barber" between Russians and Hollywood, who has made art films all their lives, became the opening film of the 52nd Cannes Film Festival.

Last year, in Cannes, he completely forgot about art and made "Star Wars 3" the opening film and a landmark event that raised the banner of business.

The arrival of "Star Wars" has attracted a large number of tourists and fans, which has greatly stimulated the local economy.

Cannes makes a fortune every year, and last year was even more abundant, although luxury hotel suites cost a lot of money, ranging from 600 to 25,000 euros a day, but they were sold out in March, in the bay, forty yachts are ready to go, a ten-meter cruise ship is rented for 2,000 euros at a time, and a 50-meter yacht is up to 300,000 euros, and the general manager of the Cannes Mandelieu small airport helicopter company is also happy, twelve passenger planes to and from Nice— Cannes may only be a six-minute flight, but the 11-day festival will require 200 flights, which are expected to take place for more than 1,000 guests, charging 90 euros per person (equivalent to the cost of a taxi) and earning at least 90,000 yuan.

And that's just one aspect, because of the rolling money, it's not hard to explain why it's untied to commercial blockbusters.

This year's Cannes opening blockbuster is "The Da Vinci Code", "Pirates of the Caribbean", "Poseidon", "X-Men", even Pixar's 3D animated blockbuster "Cars", and finally "The Da Vinci Code", which has a strong religious and artistic atmosphere.

MM doesn't care about the idea that the grapes that people can't eat in these movies are sour, and they prepare with great interest.

The 57th is the opening day of the 59th, a period of 12 days, MM will be the Ellison siblings, there to have a huge world premiere, because they have enough time, they are driving their superyacht "Eclipse", the purpose is to let the Cannes buns see what the world's largest luxury yacht looks like, and there will be a premiere in North America.

On March 31, Blue Sky Studio's CG animation "Ice Age 2" lived up to expectations, winning a premiere revenue of $70.5 million in one fell swoop, setting a record for the highest box office premiere in March, and also announcing the birth of the first blockbuster of the year. Under the strong pull of the North American box office, the total revenue of the top 12 box office in North America increased by 40% over the same period last year, which is quite impressive.

Twentieth Century Fox and Blue Sky Studios spent $80 million on "Ice Age 2," and the combined scale support of 3,964 theaters was also unprecedented, and as a result, this weekend's revenue figures climbed all the way to $70 million, almost half of the week's total box office, which is really jaw-dropping.

"Ice Age 2" became the third sequel film to successfully break through its predecessor after "Toy Story 2" and "Shrek 2", "Ice Age 2" not only became the highest box office premiere in March, but also ranked third highest non-summer and non-holiday product in history after "The Hangover" and "The Passion of the Christ", which is almost the same as the premiere numbers of "Superman" and "Finding Nemo", which is equal to twice the number of "Robot Adventures" of Blue Sky Studio's previous work, the previous "Ice Age" The premiere box office was $46.3 million, supporting 3,316 theaters, and the final box office was $176 million, if "Ice Age 2" next week will control the decline within 40%, the box office has a hope of breaking 200 million, for the distribution company, it is a miracle to sell 70 million+ premiere box office in March, in the words of Fox Distribution Director Bruce Schneider, to sum it up: "It's dramatic." ”

Under the leadership of Pixar, the pioneer of CG animation, computer animation has proven to be the golden bowl of box office revenue, the average revenue of CG animated feature films is currently 150 million US dollars, and the current premiere record in March is all set by Blue Sky Studios, which are 70 million for "Ice Age 2", 46.5 million for "Ice Age" and "Robot Adventure" The success of this set of animation trilogy proves that Pixar and DreamWorks' CG animation monopoly has been broken, and combined with the recent restructuring of the Hollywood film industry, the future animated film market will become a three-way world pattern of Disney + Pixar (switching to MM), Paramount + DreamWorks, and Fox + Blue Sky.

This year will be the year of the fate of CG animation, you know, since 98, there are only an average of two or three CG animations released every year, and there are twelve this year, the audience's interest must be tested under this CG flood, from the perspective of the market, this is not a good thing, CG is just a way, not a shortcut, you must have a compelling enough story and characters to win the box office, and the high-density release will inevitably cause audience diversion, April 14, Disney's new work "Wild Nature" The release will greatly divert the audience of "Ice Age 2".

Generally speaking, if a sequel is separated from its predecessor by more than four years, it will basically have to face a considerable gap in the box office. Stone hit a new career low, 1,500 theaters, $3.2 million in income, a generation of popular actress Aunt Stone finally found enough reason to retire, as a sequel, it is still following the storyline of the previous work, this mistake is fatal, after the suspense and novelty are all lost, even if you take off the light, you can't escape the fate of garbage films, at this point "Instinct 2" should really learn from the "Silence of the Lambs" series, Hannibal Ten years later, it is still successful, and it is all because of the innovation of the story, which is the posthumous work of Soni.

Universal's horror film "Ripper" struggled to earn $3.7 million in 1,900 theaters, and although horror movies have been hot lately, comedies with horror elements are very difficult to sell.

Warner's release of "Atlanta," which tells the story of high school students pinning their hopes on rollerblading to turn their lives around, has already passed the passing mark and has always been a paradise for youth films.

Now major companies will prepare for the upcoming May peak season, and the blockbuster "Pro Secret Service 3" will be released in the middle of the month, and now Mark is promoting the movie in Vancouver, Canada, but received a call from Giselle's assistant, she has a stomachache and is being taken to the hospital, and may be giving birth early.

This is a large-scale outdoor promotional event, Rachel and Downey are interacting with fans and playing games, Canada is Rachel's home stadium, all the activities are almost dominated by her, of course, Downey is a must-go, the iconic eight "Iron Man" also appeared on the scene to cheer up, and let fans try on this cool Mark armor.

Mark will be on the stage soon, and he will be interviewed live with Rachel and Downey to talk about the creative concept, production process and interesting facts on the set of "Iron Man".

As soon as Mark answered the phone, he couldn't help but grin, he danced and hugged everyone around him, jumped and laughed, and said loudly: "I'm going to be a father! I'm going to be a father!" he said as he hurried out.

The people around him were also very happy, they happily said their blessings, and when they saw Mark running out, his assistant Anne explained to the director and host of the scene: "Mark can't wait to return to Giselle. ”