Chapter 363 Propaganda

Every year's Oscars are like this, some people are happy and some are sad, and there are always many bricks who think they have excellent knowledge and are far above the Oscars.

What the play "Crash" wants to tell us is that people living in society are like water droplets in the sea, constantly moving and constantly related. Just like our fate, in fact, it is closely linked, a person's behavior and even thoughts can affect the fate of others, and vice versa. In that case, why don't people be more tolerant of each other, try to understand each other, and make society a better place? Haggis doesn't take a didactic tone, nor does he deliberately guide the audience to think in which direction, which is why "Crash" makes us have to think. With the baptism of time, the intrinsic value of "Crash", a film with exquisite structure and realistic content, will continue to be discovered and examined.

It was nominated and won the award, which is not an upset, but whether it is the audience or insiders, they are full of hope for the Oscar Organizing Committee, they let the sensitive subject of "Brokeback Mountain" live up to everyone's hopes, showing the college's courage to innovate and diversify and tolerate the side, but the final award results are unpleasant.

It's still a cake, or a balance, neither to please commercial films, but also not to allow art films, since "Brokeback Mountain" is on the top, they simply send Buddha to the West, but they still curry favor with conservatives, they don't dare to be different, and good materials can't cook a good soup, so they have barely won the favor of many people, and the new low ratings are the best feedback from all walks of life.

With Annie as a personal representative to appease the winners, Mark is sleeping peacefully, and he has won the Oscars for the next time, MM has nine titles and five awards, and the trophy is more advantageous and focused than Paramount after "Brokeback Mountain"; it is also more than Lionsgate in "Crash"; as for the world behind "King Kong", it is impossible to compete with MM, MM can be called the nominal number one winner.

So the next afternoon, a grand celebration was held at the MM headquarters, commending a group of winners and meritorious people, for this aspect, Mark is not stingy with heavy awards, to name to fame, to profit to profit, MM TV network will report to them, and red envelopes will not be less.

Mr. and Mrs. Mark and Mr. and Mrs. Iger attended the celebration party, which was a company-wide event, and all the leaders of the MM Group came to participate, which was very lively.

Mark even invited Hoffman to play the villain Joker in his new film "The Dark Knight" on the spot, with a salary of 8 million, ten times Hoffman's previous salary.

Heath had some resentment: "I'm also interested in clowns! I didn't win the prize, and you don't look down on me." ”

Mark said: "The schedule is not compatible, and "No Country for Old Men" has left a seat for you. ”

Hiss had no choice but to say, "OK!"

"The Dark Knight" is a project invested by Warner, but Mark has the absolute right to speak, he made a decision, Barry and Kevin did not dare to veto it easily, if he had this momentum when he first filmed "Time to War", Xiao Li Zi would not be able to steal the position of Batman.

Hoffman's eponymous historical figure in "Capote" - "The Father of Reportage" Capote, is a well-known gay, Hoffman with cold and sharp acting skills to recreate this self-hyped "cowhide genius" high-profile reproduction, the difficulty and completion of his performance, so that a competitor can not reach.

Previously, both the Golden Globe Awards and the Screen Actors Guild Awards affirmed the outstanding performance of this "10,000-year-old supporting actor", and this time the Oscar winner is a matter of course.

It is worth mentioning that he will play the villain in Tom Cruise's "Pro Secret Service 3", which will be released in mid-April, which is a work before becoming an actor, and the salary is not very high.

And if you become an actor, you don't necessarily enter the dragon gate, if there are no blockbuster works, the salary will not rise significantly, if there are actors who don't care about the salary, this is funny, and the salary is a symbol of identity and value.

The salary of eight million US dollars is completely in line with this psychological figure, Hoffman is happy to take this role, since Jack Nicholson played the role of the Joker, he has become a classic image on the screen, a classic villain, this is a role that many people want to try, Robin Williams publicly expressed his interest in this role, and he is also a candidate considered by Warner, but this Hoffman is also suitable, he started by playing villains and dark roles.

At the Oscars, MM won five awards, and its scenery is not under Lionsgate and the spotlight, but this is the widow of the former Soni, not Mark and their works, if the Big Four want to make people look differently, they have to come up with their own works.

After the celebrations, Colombia will repackage "Capote" and release it on a large scale, with the poster crowned with the award of winning 78 Oscars and Best Screenplay, and even "Memoirs of a Geisha", three awards in hand, which can be celebrated, "King Kong" is only three, everyone is leftovers, and last year's more powerful box office blockbuster "Star Wars 3" won nothing, "The Chronicles of Narnia" and "Harry Potter 4" only one.

The most basic or ultimate goal of any film company running a movie is to make money, either to release it on a large scale or to release DVDs, and they invariably use this as a gimmick to increase the appeal of the film and make more money.

Of course, the film school will not object to the film company turning the Oscar honor into profit, which is why there are so many film festivals, and only the Oscar can dominate.

However, for Columbia Pictures, the bigger profit is still a super blockbuster, here is the big one, Mark's "Iron Man", Ron Howard and Tom Hanks's "The Da Vinci Code", Martin Cambenin and David Lee's "007: Casino Royale" is the highlight, although "Iron Man" was released on May Day, but now the advertising has done a great job.

Newspapers, magazines, radio, television, and the Internet are overwhelming, and little Tony miraculously survived an operation with a success rate of only 20%, which made "Iron Man" coated with a magical aura, and many people believe that "Iron Man" has a special power that can make people hope and bring good luck.

Daniel continued to follow and report on the incident, expanding its popularity and topicality, and when the report of the little Tony's family walking in the park came out, it hit the tear line of countless people. Under this powerful propaganda offensive, its "Ice Age 2", "Professional Secret Service 3" before the schedule and "The Death of the Poseidon" after the schedule are all under great pressure.

Even Disney's super blockbuster is glad that Haocai did not match Mark, otherwise it would be a shame, and the media even claimed that the first North Mi work of the year broke 300 million US dollars.

Even theater operators miss the beginning of the spring of '04, Mark's "The Hangover" vs. Mel. J Pusen's "The Passion of the Christ", both of which reached 300 million, drove the annual box office of North America to a record high, and last year, without this classic war, the box office hit a new low after 98 years.

Many theater operators have suggested that Liangtang's "Professional Secret Service 3" and "Iron Man" be released at the same time to reproduce a good show of dragon fighting, whether it is Liangtang or Paramount, they did not hesitate to refuse, are you stupid to me? Disney's "Pirates of the Caribbean 2" dare not do something, I will be so stupid?

Mark also followed the crew, in major cities across the country, non-stop publicity activities, the reason why he was so rushed is because Mark decided to take maternity leave a week before Giselle's due date, and accompanied Giselle to give birth with peace of mind, during which he would deal with some work matters, such as preparing for two movies "Twilight" and "No Country for Old Men", as for "The Dark Knight" How to prepare, that's Warner's business, he only recommended the role of the clown, nothing else is asked, and how Warner persuaded Xiao Lizi to be a donkey, it's also Warner's business.

Xiao Lizi is now filming Martin Scorsese's "Infernal Affairs", which is a joint investment work between MM's Columbia Pictures and Brad Pitt's Plan B Film Company, but both Scorsese and Xiao Lizi are free and not MM employees, even Mark will not be such a fool.

Mark was very angry at Warner's collusion with Xiao Lizi and snatching the corner of Batman from Mark's hands, at that time people were under the eaves, and they couldn't help but bow their heads, and now when he sees Xiao Li Zi and Warner having an awkward relationship, his heart is as refreshing as drinking Sprite, and as high as drinking Red Bull.

Mark even viciously thought that it would be best for Xiao Lizi and Warner to fall out completely, so that "The Dark Knight" would completely collapse.

But this is impossible, even if Xiao Lizi hangs, Warner will find someone to replace him, and if the person is not hung and is still mixed in Hollywood, Warner will have a way to force him to comply, so Mark knows that this is conjecture.

However, with the improvement of his status, it is impossible for Warner to ask Mark to run into a dog's running publicity, and he will only carry out a limited number of publicity, which is called self-respecting identity.

Of course, this own movie is another matter, in order to make "Iron Man" an instant hit, Mark is doing his best to run the publicity, the people in the propaganda department see that the big boss is so knowledgeable and cooperative, they will naturally not be polite, that is the best arrangement, I can't wait for Mark to catch ten scenes a day.

This "Iron Man" is promoted worldwide, and the overseas part is handed over to Bertelsmann, and the distribution is handled by Columbia Samsung, and Dongying subcontracted to Warner, they plan to release it globally this time, saying that it is global synchronization, but in fact there are only 80 countries and regions around the world, which is completely inferior to hundreds of countries and regions such as "The Matrix", "Star Wars", and "Harry Potter".

In so many countries, the cost of promotion has increased from the planned 30 million to 60 million, and the total expenditure has reached a staggering 160 million.