The chapters are repeated, and they will be refreshed tomorrow

——

When Wang Dongsheng saw the latest LCD screen news released by Jiangyan Company, he was very shocked, because they have been making LCD screens for many years, and with the support of the state, they have been surpassed by a company in just a few years.

He wondered if he had read it wrong, or if the news report had been wrong.

LCD screen is a high-tech, high-investment, high-risk "three high" industry, Wang Dongsheng is very clear about this.

BOE, which originated in Yanjing Electron Tube Factory, is full of idealism.

Wang Dongsheng's team has suffered losses from backward technology and backward products, and the electron tube factory had more than 10,000 in-service employees and more than 4,000 retired employees, which had been losing money for seven consecutive years from 1985 to 1992, and had not paid wages normally.

If you can keep up with the technology, you will not necessarily win, and if you can't keep up, you will definitely lose.

Wang Dongsheng's team worked hard to innovate, and Yanjing Electron Tube Factory came back to life and changed its name to BOE.

Through the joint venture with TPV for the production of displays and the joint venture with Panasonic for the production of color picture tubes, the business scope continues to expand. Later, it went public in 2000 and raised funds, with a cash flow of 3 billion yuan.

However, Jingdong can not be satisfied with this kind of well-off life.

As early as the 90s of the last century, for FED, PDP, LCD, the three possible development of display technology, BOE set up three research and development teams, in 1998 to concentrate on the LCD liquid crystal field, showing excellent judgment.

The direction has been determined, how to enter this field? Wang Dongsheng found an opportunity.

Affected by the Asian financial crisis, South Korea's Hyundai Group wants to sell its LCD company.

The board of directors had a 10-hour meeting, and most of the people at that time were against the takeover, believing that the market was too unclear and too risky, and that the technical level was too high to digest.

There are also suggestions to invest in real estate.

However, Wang Dongsheng has always firmly believed that the replacement of electron tubes by semiconductors is an unstoppable and inevitable trend. If you don't intervene early, you will be caught off guard. For BOE, starting from scratch is very risky, but it may be a historical opportunity for China's display technology to move forward for 15 years.

With the belief of "serving the country by industry", BOE chose to enter the flat panel display industry with fearless courage, and once chosen, what is needed is a long perseverance.

The most cutting-edge technology, super-large-scale investment, and the changes in the international market, BOE has always danced on the tip of the knife.

In September 2003, BOE invested 10 billion yuan to start the construction of the 5th generation TFT-LCD production line in Beijing, when there was no 6th generation line in the world. That year, BOE still had tens of millions of yuan in profits.

By 2005, however, the situation had taken a turn for the worse.

South Korea, Japan, China's 5th generation line production capacity of the bend manufacturers has been released in a centralized manner, and serious overcapacity has led to a decline in prices, making BOE's operation difficult.

Coupled with the setback of the financing plan, the situation was further worse, and the debt ratio was as high as 87% at one point. In order to ensure cash flow, BOE had to borrow 9 billion yuan. From 2005 to 2006, it suffered a continuous loss of 3.3 billion yuan, which was the most difficult period for BOE.

At that time, the domestic and foreign difficulties, BOE had to close the production line in South Korea, and sadly sold TPV's shares, selling 2.5 billion yuan, which is the world's largest display supplier!

Even so, BOE has not given up the research and development and layout of TFT-LCD, and has not given up its adherence to flat panel display technology innovation.

In 2007, BOE, which had survived the crisis, achieved profitability, but it was not allowed to breathe a sigh of relief, and the international financial crisis broke out in 2008, and the international LCD panel market collapsed again.

In half a year, the price of the product fell by 60%.

In the trough of the industry, BOE had to withstand the pressure of huge investment.

Why? LCD is not only a technology-intensive industry, but also a capital-intensive industry. To compete with international giants on the same stage, there is no considerable scale, you can't enter the top 10 or even the top 5, and you can only be swallowed up in this industry.

Huge investments are bound to cause huge losses in the short term.

It was at this time, during the financial crisis in 08, that Jiangyan Company took advantage of the debts of some technology companies in developed countries and faced bankruptcy, invested in the hardware industry on a large scale and acquired many technology enterprises and equipment.

But in any case, the time paid by Jiangyan Company is not comparable to BOE, how can it surpass it in such a short period of time. If the previously released video is true, Jiang Yan Company has simply created a myth.

"Old Zhong, come over and see if the news released by Jiang Yan's company is true. Wang Dongsheng found Zhong Fengqu, the head of the company's LCD screen research and development, and asked him questions.

"I'll see. Zhong Fengqu was working with his eyes, and when he heard this, he turned his head and looked at it for a while.

The video was shot in the hardware department of Yanjing Technology Company, avoiding some sensitive areas, and a young technician introduced the latest LCD screen developed by Jiangyan Company.

Zhong Fengqu was not emotional at first, and he came to his senses before he saw half of it, and then watched it intently.

After watching the video, Zhong Fengqu was shocked: "This Jiangyan company's R&D team is too powerful, and it only took more than three years to surpass our efforts in the past seven years." ”

Wang Dongsheng heard him say this and knew that there should be no problem with the video, but he didn't see the genuine test, and he couldn't fully confirm it. But if you want to come to a large group like Jiangyan Company, you shouldn't be able to deceive people.

"Although we started making LCD screens seven years ago, the capital invested and the scale of the R&D team are far inferior to Jiangyan. According to the news broke on the Internet, Jiangyan Company has invested more than 20 billion yuan in the research and development of LCD screens in less than four years. Although we have been developing for a long time, we have been in the middle because of the financial crisis, the blow of our opponents, and the lack of funds...... "Wang Dongsheng couldn't go on.

BOE has come all the way is too difficult, compared to Jiangyan Company, it is simply a crushing advance.

To use an analogy, BOE is like a group of soldiers attacking enemy positions without cover, while Jiangyan Company is driving hundreds of tanks, rolling torrents and crushing them, which is incomparable in terms of investment scale and team size.

Zhong Fengqu, who was originally in a state of struggle, suddenly felt a little powerless, and was surpassed by Jiang Yan Company after so many years of hard work, how could he still compete in the market.

If Jiangyan Company is an old foreign enterprise, Zhong Fengqu can still work harder, but Jiangyan Company is younger than BOE and has a fast development speed, which is not easy.

"Mr. Wang, what should we do now?" Zhong Fengqu asked.

"Don't worry, I want to see Jiang Yan's products with my own eyes. Wang Dongsheng said.

Wang Dongsheng still has a little expectation, what if Jiang Yan's products are fake? If it is true, then talk to Jiang Yan Company, maybe we can cooperate, after all, BOE still has some foundation and patents.

With complicated feelings, Wang Dongsheng contacted Jiangyan Company and finally found Hang Yu, hoping to meet.

Hang Yu had already listed BOE as a competitor, but he didn't expect the opponent to take the initiative to come to the door, so he naturally wouldn't refuse. BOE's strength at this time is not very strong, but it has studied LCD screens for many years, and it must have confidence.

Genius one second to remember the address of this site:. Mobile version reading URL: m.