Jack Ma has not yet finished copying the fashion zone, and many problems have been found in the operation of Jiangnan Mall.

Due to the lack of manpower in the fashion planning department, more and more stores have settled in, and the number of fashion short videos submitted has also increased rapidly, and there is no way to review it. Later, I gained experience from the ranking plate of Chinese babies, and reduced the six plates of Japanese and Korean series, simple department, business department, Japanese and Korean fan, European and American fan, and literary fan, removed the non-mainstream plate, and added Chinese style.

After the original section was reduced, a new fashion ranking was added.

The ranking is temporarily divided into three lists: fashion leader, fashion weekly, and fashion newcomer, the former is the total score ranking, which can be accumulated, the weekly is a weekly ranking, and the latter is the daily fashion video ranking.

The operation mode of the fashion list is similar to that of the Chinese baby, which is selected by the fashion planning department, and the store owner can also promote the list by himself. In this way, it is inevitable to fall into a competition for money and operations, but this is also something that cannot be helped.

The fashion zone also found a problem, that is, some shopkeepers use various post-processing in order to make the video show look better. The result is a stall worn on the model, which looks like a little fairy.

The post-processed video is undoubtedly extremely deceptive, and in fact there are so many little fairies. Those clothes that cost a few hundred yuan really won't look too good, especially when worn on ordinary people.

Therefore, in order to screen out a more high-quality fashion show, Jiangnan Mall intends to customize some requirements.

"I think video shows can use photography techniques, but post-processing is not allowed, and all processed video shows are swept into the trash. It's not even allowed to hire a model that is too pretty, otherwise it won't be enough to show the real effect of the outfit. Zuo Xinyuan said.

Xu Tingtai went to the retail service company as an office representative to sort out the affairs of the retail service company for Jiang Yan Company.

Zuo Xinyuan is the new planning manager, but he doesn't seem to be very good at these things.

"If we do that, believe it or not, women's clothing sales will drop by half tomorrow. Liang Shiran said.

"Why?" asked Zuo Xinyuan.

Liang Shiran didn't seem to want to explain this stupid question, so he glanced at Xu Rui helplessly, and said in his heart, Look at the person you promoted.

Xu Rui coughed and explained: "Visual effects determine sales, and if they can't be post-processed, the pictures and videos placed on the Internet will look very ordinary and can't stimulate the purchase desire of female users." ”

Zuo Xinyuan seemed to be a straight man, and wondered: "Don't they know that the pictures on the Internet are fake? ”

Xu Rui also felt that he might have promoted the wrong person, this Zuo Xinyuan was a purchaser before, and he had a strong ability to do things. What Xu Rui likes most is that he is sincere, and it is not easy for such a sensitive department as the procurement department to gain his recognition.

The planning manager of Jiangnan Mall is special, in addition to taking on various planning work, he will often have a direct dialogue with Xu Rui, which is equivalent to his assistant, so Xu Rui wants a sincere and loyal person.

However, he didn't expect that Zuo Xinyuan did a good job in procurement, but he was stupid and cute in terms of planning.

However, he has already been promoted, and he will be transferred away immediately, which will definitely have a bad impact on his prestige. Xu Rui thought to himself, although this guy doesn't know how to plan, he can learn if he doesn't understand, give him some more time.

"Women are emotional creatures, and it's useless to reason with them. Liang Shiran said: "The publicity plan we did for male users indirectly hurt the hearts of some female users, and I suggest that it be corrected immediately." ”

Recently, the sales of women's clothing in Jiangnan Mall have declined, but the decline is not much, and Xu Rui can't judge the specific problem for a while. However, Liang Shiran was very sensitive to the fact that it was related to the promotional video he had made before.

The previous promotional video for men was considered by many female users to be discriminatory against women, and it was also used by some marketing accounts to gain popularity, causing many female users to be dissatisfied.

In fact, from the perspective of male compatriots, that promotional video is nothing, isn't it just to teach a man to become a male god? And Jiangnan Mall is not only aimed at male users, but also made a promotional video of a female house becoming a goddess.

"The current marketing account is really hateful, and the topic is leaning on feminist discrimination at every turn, so we can't correct the consumption habits of male users. After listening to Liang Shiran's explanation, Zuo Xinyuan expressed anger.

"Why bother, who buys it doesn't buy, and men's money doesn't buy women's clothes. Liang Shiran was speechless at this straight man.

She herself is relatively self-reliant, and she had a first love in college, but she broke up because of an injury, and she was not interested in this aspect after that. Probably because I feel that my feelings are too hard and I am afraid of being hurt again.

Liang Shiran doesn't have a good impression of those women's rights, but she won't be as angry as Zuo Xinyuan.

She looks at the problem purely from the perspective of interests, and Ali's approach is the most "smart".

"It's true that the menswear market has a lot of potential, but realistically, it doesn't have much potential at all. I can't blame anyone for this, you have to blame yourself for not being angry, I made this suggestion for the sake of the company's interests. Liang Shiran said.

Zuo Xinyuan stopped talking, pulled down his face and felt very faceless.

Xu Rui was quite calm and took the initiative to admit his mistake: "I'm sorry, I'm still too young." ”

He admitted that he was wrong, and the planning department naturally would not be obsessed with developing the men's clothing market, so Jiangnan Mall gave up the male compatriots without any discipline, and turned to the same as Ali and began to hug the thighs of the female compatriots.

In the next period of time, all kinds of shameless propaganda campaigns took turns, just to win back the hearts of female users.

No way, these days, women's money is used to buy clothes, bags and cosmetics, and men's money is also used to buy clothes, bags and cosmetics for girlfriends... Male consumption is more powerful, or the game market.

As for the processing of fashion shows, considering the visual consumption habits of female users, in the end, the shopkeepers were not forced to cancel the post-processing. However, Xu Rui proposed a compromise solution, which is to emphasize authenticity in the selection of video shows.

It's not a hard requirement, but it depends on the vision of the fashion planning department, and their screening conditions.

And Jiangnan Mall also advertised this set of screening conditions that attach importance to reality, hoping to subtly change the user's selection method, so that they no longer pay attention to visual stimulation and improve their fashion taste.

The fashion planning department has screened out some masterpieces, and after users watch them, they can naturally feel the difference between them and those vulgar, shoddy, and fake video shows.

Maybe the difference won't be too obvious, but after users have been paying attention for a long time, they will naturally slowly adapt to this set of rules.