Lin Feng didn't expect that the acquisition of Converse would go so smoothly. originally thought that Peter Converse, the president of Converse, would be reserved and bargain, after all, this is a world-renowned sporting goods company created by his grandfather, which can be said to be a family company, but I didn't expect Peter Conso to sell it to himself so coolly.

In fact, there are two reasons why this acquisition has become so simple: one is that Lin Feng's contract is too tempting for Peter Converse to refuse, and the other is that Converse is indeed in decline and in debt, and Peter Converse is not a business person at all, just a designer, so selling Converse is a very good choice.

It's different in the U.S. and in China. In China, family businesses are usually never sold, unless they are a last resort, and they can be sold, otherwise they will be considered unfilial. In the U.S., a family business is not impossible to sell, as long as the family business is still there, or the company it created can continue to operate.

This is the difference between Chinese and Western concepts.

Therefore, Peter Converse thought that it was quite cost-effective to sell Converse to Lin Feng for $500 million, while still retaining Converse's reputation. What's more, with Lin Feng's ability, Peter Converse believes that the future of Converse will be very bright.

Immediately, Peter Converse and Lin Feng attended the Wenbu meeting together, announcing that Lin Feng officially acquired Converse and became a shareholder of Converse.

Originally, many reporters were a little puzzled by this news conference. After all, Converse is a sporting goods company, Lin Feng is a T-person, a sports maniac, and the two sides seem to be a little out of line. In the speculation of many reporters, Dolinfeng also talked to Converse about the team's advertising or something. But I didn't expect Lin Feng to acquire Converse and enter the sporting goods market, which is really beyond the imagination of all reporters.

Looking at Lin Feng with a smile on his face on the stage, many reporters sighed again and again that they could not think of it, but they could not do it. For Lin Feng, anything is possible.

But now it's exciting. In the sporting goods industry, Converse was the dominant one, and then the rapid rise of Nike replaced Converse and became the leader of the sporting goods market in a blink of an eye, and the rest of the companies such as Adidas and Converse can only stand tall. And with Nike's multi-faceted attack, its position as the leader of the sporting goods market has been further cemented, and almost no company can compete with it.

In the eyes of the outside world, Nike's position may be challenged by no company in ten years. Unexpectedly, a few days before this consensus was reached, the challenger came out Lin Feng. This strong challenger.

Although Lin Feng has never had a sporting goods company before, and he has never set foot in the sporting goods market, everyone has absolutely no doubt that Lin Feng can overturn Nike's strength.

First, Lin Feng is rich. This shijie is rich and easy to do. What's more, Lin Feng is not ordinary rich, and the cash alone is conservatively estimated at 300 million US dollars, which is enough to make Nike desperate.

Second, Lin Feng owns two global teams: Tottenham Hotspur and Houston Rockets. Both teams have two Haode players in different fields, and these players can all become Lin Feng's signed stars without exception, which has an absolute promotion effect on the sporting goods company that promotes Lin Feng. At the same time, I believe that Nike can't compete with Lin Feng in terms of competing players.

Third, Lin Feng acquired Converse, an old sporting goods company, in the first shot, which proves Lin Feng's vision in the sporting goods industry. The acquisition of Converse will be the best way to challenge Nike.

The global media immediately focused on Nike. I want to see how Nike is ready to deal with Lin Feng, a level challenger who suddenly appeared. In response to the curiosity of journalists around the world, Nike President William Perez held a briefing meeting.

"Today, all of us heard about Mr. Lin's acquisition of Converse, and on behalf of Nike, I would like to absolutely welcome Mr. Lin's decision to enter the sporting goods market. Only competition can promote the progress of enterprises, the development of science and technology, and consumers will eventually profit from the competition. However, I disagree with some reporters that Nike will be replaced by Lin Feng's company. Since its establishment, Nike has been making progress every year, and we have finally been able to get to where we are today, not by luck, but by strength. William Perez confronted reporters and spoke eloquently.

Lin Feng did not answer William Perez's provocation in the flower language, but answered the acquisition of Reebok with an acquisition.

After acquiring Converse, Lin Feng acquired Reebok overnight.

Reebok, a company founded in 1895 as early as Converse, has become one of the world's most recognizable brands after 100 years of exhibition. However, it is clear that like Converse, it has been overtaken by Nike, and now its position in the sporting goods market is in jeopardy. Not only has the market share declined year by year, has fallen to about 12%, but the market recognition has also reached a historical low, so it can be said that the current Reebok is also at a low point in the company's history.

Faced with Lin Feng's $400 million acquisition plan, Reebok simply couldn't resist. After just symbolically resisting, it quickly fell and officially became one of Lin Feng's sporting goods companies. Of course, Lin Feng is not just a simple acquisition of Converse and Reebok, at the same time Lin Feng also ordered the two companies to reorganize, after the reorganization, the names of both parties have not changed for the time being, and they are still sold in the market with "Converse" and "Reebok", but all sneakers have an additional "wind" logo on the trademark.

This "wind" logo represents the emblem of Linfeng Sporting Goods Company, and also expresses the wish that all those who own shoes can run like the wind.

In the face of Lin Feng's successive big moves, Nike really couldn't sit still. Especially whether it is Converse or Reebok, it is Nike that is very fancy. It's just that Converse, by the time Nike was just ready to negotiate, it had already been acquired. As for Reebok, miserable, Nike was just optimistic about it and was ready to negotiate the price, but Lin Feng bought it. You say it's not a coincidence!

And for all the reporters, they only know one thing, this shijie is wonderful. After Lin Feng enters the sporting goods market, Nike's king position will not be so stable, and the sporting goods market will set off a bloody storm. They are looking forward to it, expecting Lin Feng to turn the entire sporting goods market upside down, because only in this way can they have something to write and readers love to read.

And Lin Feng also lived up to expectations. After the acquisition of Converse and Reebok, it took a short time to finalize some of the spokespersons of the current "Linfeng Sporting Goods Company". Witnessing this list of spokespersons, Nike Egg hurts, because many of them are owned by Nike, or Nike wants to sign a contract.

wW