Early the next morning, Chanda drove over again and took Chen Li to see the yard he chose yesterday.

The courtyard is located in the east wing of Huaihai Road Park, less than 500 meters away from the Pufeng Building where the Pujiang branch is located, and from the alley of Miaodian Street, where Chen Li lived at this time, it is only a ten-minute walk through the streets and alleys. Villa building, the environment is very quiet, tall plane trees stand on both sides of the road, except for a temporary café, there are no other shops on the street, but go out three or four hundred meters, almost close to Pufeng Building, just enter the Huaihai Road business district, and suddenly lively, it can be said that it is the best place to live in the center of Pujiang City.

Such a yard, bidding 30 million, feels incredible in the eyes of ordinary people, but Chen Li and Qian Da both feel that the price is cheap and good, not to mention that this house also comes with a three-acre yard.

Although Chen Li won this yard, it is impossible to renovate it privately on a large scale, but thinking about the land price of 20 or 30 million per mu in this area, he knows that a yard of three acres is definitely worth the price.

The only pity is that the main building in the yard was demolished in the early eighties when the protection of historical construction in China was not strict enough, and a new building was built in a European-style and more modern style, and the area was not large, plus the basement and underground garage were only 500 square meters, losing the unique historical charm, which is also a reason why this yard could not be sold at a high price.

However, because of this, the facilities inside the new building are more modern, the former owner has renovated twice, and the most recent one has only been renovated for four years, which means that Chen Li lives in it, and there is no need to do a big renovation because the new building does not belong to the historical protection building, and the structural strength is good enough, Chen Li really wants to make any changes to the house, and there is no need for the approval of the municipal cultural relics protection department.

The exterior is mainly wrapped in stone, as far as possible to keep the style consistent with the nearby mansions and old villas, the interior decoration is American style, it is Chen Li's favorite light-colored system that is too gorgeous The main lamp is what Chen Li does not like, and it needs to be replaced, the downstairs study and the downstairs master bedroom face the windows of the internal garden are not open enough, Chen Hai hopes to transform them into the whole floor-to-ceiling window, so that the most valuable garden scenery of the whole yard can be directly introduced into the interior.

Excluding the front yard that covers an area of 400 square meters, there are water fountain fish ponds, flower beds, wisteria trellises, and leisure corridors, the backyard area is 1,600 square meters, and it is a rough planting of all kinds of precious trees, the first month has not passed, some trees are lush and lush, some trees have depressed leaves, but the tree shape is extremely beautiful, and the depth of the yard is also enough.

Except for an autumn wooden frame and a gravel paved path, there are no other superfluous facilities in the backyard, and the original style is deliberately maintained, and the weeds are not lush and mossy.

It is precisely because of this that the master bedroom and the main study downstairs need to be transformed into floor-to-ceiling windows for the entire wall to reflect the value of this garden

The scale of renovation is not large, but with piecemeal renovation, renovation, and the facilities of the video room need to be updated, and the installation of security monitoring facilities will take a month or two at the earliest.

Chen Li is not in a hurry to live in, nor does he let Qian Da be distracted by this matter, find a decoration company with good enough quality, and contract the work over The courtyard of the alley of Miaodian Street is small, but the alley with such a taste is enough for people who like architecture.

Chen Li dragged on for almost half a month before he officially walked into Pufeng Building, where he would be the real Laochao branch in Pujiang in the future, except for Vice President Huang Weimin and Financial Director Huang Hui were all transferred with Gao Fengming and Qian Da from business, and other employees were recruited in Pujiang.

This is a dilemma faced by almost any company entering super large cities such as Pujiang and Beijing.

For local employees, they will think that Xinchaorui is just a local tyrant company rising in the mainland, exuding a copper smell, and even if they are foreign employees working in Pujiang, who have worked and lived in Pujiang for a period of time, they have inexplicable superiority, they are more respectful of the world's top 500 companies psychologically, and regard it as the ultimate pursuit of their career, and regard mainland enterprises like Xinchaorui as a springboard.

Gao Fengming and Yan Qiwei rushed to Pujiang from the commercial capital in the afternoon, and pulled Qian Da, Huang Weimin, vice president of the branch, and Huang Hui, chief financial officer, to talk about things in the ultra-luxury office reserved for Chen Li.

Pufeng Building, with a construction area of 30,000 square meters, was valued at 300 million yuan in the asset audit of listed companies, but the valuation in this 02 years, when the average price of houses in the main urban area of Pujiang had not exceeded 8,000, and now with the shortage of high-quality areas in the central district of the city, there are almost no new houses and new office buildings for sale in the inner ring, and the price of second-hand houses in the inner ring is rising.

Yan Qiwei was originally Chen Li's deputy who was also brought out by the product research department, and at this time he was also transferred to Pujiang as the vice president of the branch.

In the past year, Chen Li didn't care much about Pujiang's business, Gao Fengming, Qian Da, Huang Weimin, and Huang Hui were mainly responsible for Li Junfeng, and they also let the Pujiang branch grow savagely for a period of time.

In half a month, I learned that the second-hand housing market in Pujiang is so huge, it can be said that this is the main battlefield of Xinchaorui real estate, although the second-hand housing business is in charge of Xinchaorui real estate company, but Chen Li will not pay attention to it at this time.

In Shangdu, Xinchao Rui Real Estate Company mainly serves the real estate planning, construction, sales and other business services of Xinchao Rui Real Estate, and also acts as an agent for the marketing planning and sales of other real estate, but after Gao Fengming arrived in Pujiang, he saw that the second-hand housing transaction market in Pujiang has a huge capacity, so he advocated that the main business of Xinchaorui Real Estate in Pujiang should focus on second-hand housing rental and transactions.

Assuming that in the next three to five years, Xinchaorui Real Estate will be able to occupy more than 20 market shares in the second-hand housing leasing and trading market in Pujiang, with an annual transaction volume of more than 30 billion, a comprehensive business income of more than 1.5 billion, and a net profit of 200 million.

Counting the business development of other first-tier cities such as Beijing, Shenzhen, Guangzhou, and key cities such as Chengdu, Wuhan, Tianjin, and Hangzhou, as well as the business of second-hand housing leasing and trading, even if Xinchaorui Real Estate only focuses on this area, the annual comprehensive business income can reach 10 billion yuan, and the net profit can reach more than 1.2 billion to 1.5 billion yuan.

In that case, they will be able to create a listed company of considerable scale like Xinruicheng.

Gao Fengming also redesigned the business commission reward and punishment system for the market in Pujiang's first-tier cities, and communicated with Chen Li many times in the past few days.

According to the division of qualifications and performance, the real estate agent class is divided into ten levels, the basic salary is set at 1,000, the performance salary is set at 500, and the commission coefficient is gradually increased from 10 to 20 The store manager is divided into five levels, and there is no basic salary, and the commission coefficient is increased from 10 to 15, which can ensure that the business of Xinchaorui Real Estate in Pujiang can obtain enough profits in order to continue to roll forward.

Chanda had the intention of plagiarizing Xiao Hua's idea, and Gao Fengming also felt that it was worth a try.

The information platform of the Pujiang branch has been set up and there are ready-made resources, but the previous housing rental business of the Pujiang branch mainly stayed in the traditional intermediary form, that is, the owner put the house on the online and offline platforms of the Pujiang branch for external rental, which almost did not cause any capital occupation to the Pujiang branch

Xiao Hua's idea is good, but whether it is signing a long-term contract, cooperating with apartment builders and operators, or buying a batch of cheap apartments by himself, he needs to concentrate a number of rental properties exclusive to Pujiang Company, and the amount of funds used is quite terrifying.

If the Pujiang branch wants to do it, it is naturally impossible to make a small fuss with four or five houses like Xiao Hua, and it is impossible to control all the costs so low as Xiao Hua.

And the scale is large, even if the first batch of one or two thousand exclusive houses to test the waters, to sign scattered listings, it will be extremely difficult to manage, the real way is to cooperate with the apartment developer or operator, or use a huge amount of money to buy the entire building of the apartment to operate

Coupled with the previously planned store expansion, only Xinchaorui Real Estate needs an additional 300 million yuan to expand its business in Pujiang.

In the evening, Chen Li held a telephone conference of the directors of Xinchaorui Real Estate Company, and Zhou Dahai, Zhou Bin, Qian Wanli, Hu Guoming, Zheng Wenyuan, He Wan, and Xiang Qiuning all gathered together by phone to discuss two issues:

The first is whether it is necessary for the headquarters of Xinchaorui Real Estate to move to Pujiang.

If you want to build Xinchaorui Real Estate into an enterprise with a comprehensive business income of more than 10 billion yuan in the future, it is more appropriate to be headquartered in Pujiang, after all, the largest second-hand housing rental and loan transaction market in China is in Pujiang, and it is necessary to develop more abundant business lines in Pujiang. Headquartered in Shangdu, it obviously doesn't work because it lacks a deep enough understanding of Pujiang's market, and the business line is more complex than real estate development.

Chen Li hopes not to introduce new investors, and the original shareholders will inject 500 million yuan according to the proportion, and keep the original equity structure unchanged, so as to save a series of troublesome problems such as asset evaluation and review.

For the second point, everyone has no opinion, that is, Xiang Qiuning has long recognized the huge potential of Pujiang's second-hand housing rental and transaction market, but Nanhua New Town has not had a platform and opportunity to cut into this market before, and additional investment is the best way to share this cake.

Regarding the issue of raising exclusive rental housing, Zheng Wenyuan thinks that Dashang Capital can fund the entire purchase of apartment buildings, and then entrust it to the operation and rental of Xinchaorui Real Estate, which can solve the problem of some exclusive rental housing.

The headquarters of Xinchaorui Real Estate was moved to Pujiang, and Li Junfeng remained in Shangdu, but he was the vice president of Xinchaorui Real Estate, and continued to be in charge of Xinchaorui Real Estate's business in Central Plains Province during the transition period.

In Pujiang, the establishment of the Pujiang branch of Xinchao Rui Real Estate, Chen Li in addition to the overall situation, but also personally served as the president of the Pujiang branch, the business of Xinrui City, Xinchao Rui Commercial in Pujiang and Xinchao Rui real estate, are coordinated and managed by Pujiang Branch, to ensure that all Pujiang specific business, are directly reported to Chen Li.

At the same time, he and Zhou Bin concurrently served as the vice president of Pujiang Company, and Qian Da, who also served as the vice president of Pujiang Branch and the vice president of Xinrui Real Estate, and Yan Qiwei served as the vice president of Pujiang Branch and vice president of Xinrui City, a listed company.

After the conference call, Chen Li took Chanda's car back to the alley of Miaodian Street, and saw that Xiao Hua and the others were still busy in the intermediary store with an area of twelve or thirteen square meters, said hello, and went back to the house to rest.

Chen Li returned to the house and just took a shower, took a book and sat in the courtyard to read, and called Qiu Ning:

"You're still in Pujiang?"

"Yes, what, you won't be in Pujiang too, right? You didn't say you were in Pujiang in the conference call just now?" Chen Li asked curiously.

"In the conference call just now, I said that I was in Pujiang, didn't I make it clear that I would rub your food?" Xiang Qiu Ning joked, and said hesitantly, "I just thought there was no problem with the capital injection of Xinchaorui Real Estate, so I agreed to it, and now it seems that I may have to do some work."

Chen Li frowned slightly, not because he was unhappy with Xiang Qiuning's rebellion.

The cooperation between Xinchaorui and Nanhua Group is so deep, and the previous hundreds of millions, billions of project loans and cooperation are very pleasant and smooth under the promotion of Xiang Qiuning, and now Nanhua Group only adds 100 million yuan to Xinchaorui Real Estate according to the proportion, and Xiang Qiuning has no right to decide, not necessarily because of any problems with Xiang Qiuning's status in Nanhua, but that someone in Nanhua Group has serious differences with Xiang Qiuning on this issue.

Except for Xiang Qiang, Chen Li couldn't think of anyone who would be so willful?

"Chen Li, you are in Pujiang, where do you live, let's play with you!" At this time, Ye Nanjia's voice came out on the phone, and Chen Li confirmed that Xiang Qiu Ning was really in Pujiang at this time.