Chapter 169: The depressed Du Niang

Du Niang headquarters.

"Do you figure out why?".

"It's basically confirmed, Hao123 replaced the default search engine with Yahoo."

"Didn't we work with them before?

"Mr. Li, we sign a contract with them once a month, and we haven't signed it in the last few months."

"Why don't you sign it?".

"The marketing department thinks that it has always been someone else who gives Du Niang advertising money, and there is no reason for Du Niang to give it to others, so I want to see if I can leave this money."

"How much advertising money do you normally need to pay to Hao123 every month?".

"It was 50,000 before, but it was 100,000 at the beginning of this year, which doubled, so the marketing department didn't want to come out."

"100,000 yuan can be exchanged for 40% of Du Niang's traffic, if I give him 1 million, can he quadruple Du Niang's traffic. Isn't his brain in water? Isn't it 100,000 yuan? Notify the personnel department and open the guy in charge of the counterpart Hao123, Du Niang doesn't dare to raise such an employee who can save money for the company, let him find another job."

"Okay, Mr. Li, I'll deal with it right away."

"Have you been in contact with Hao123 these days?".

"Yes, we contacted Li Xingping, but he said that the website has now been sold to Guanghui Technology, and he is not willing to deal with this matter anymore."

"Is it Glorious Technology, the parent company of Guanghui Games and the school intranet, which has been very popular in recent times?".

"Yes, this is it. We don't have the contact information of Korn Ferry, and the people who found the school intranet said they didn't know anything about Korn Ferry."

"Looks like they're avoiding us, have you ever thought we'd set up a navigation site of our own?"

"I have thought about it, but now Hao123's market share is too high, and netizens are used to using it, and we feel that there is no navigation website that can shake Hao123's status at least in a short period of time."

"The intranet was created by Jiang Hui, a student of Imperial University of Technology, and Guanghui Technology should also be created by him, you try to find a teacher from their school to contact Jiang Hui, and ask him out to talk as soon as possible, and consider what they are paying attention to."

……

In the past week, the traffic to the website has dropped by 20 percent, although it has stabilized now, but when the Internet is developing rapidly, the traffic has not increased but declined, which is not a trivial matter.

Generally speaking, website traffic refers to the number of visits to a website, which is used to describe the number of users who visit a website and the number of pages that users browse. The amount of traffic will not only affect investors' confidence in the website, but also affect the amount of advertising costs.

Since last year, Du Niang has analyzed website traffic to provide advertisers with data reference, and as a result, advertising revenue has increased significantly. Website traffic analysis refers to the statistics and analysis of relevant data in the case of obtaining basic data of website visits, from which the rules of user visits to the website are discovered, and these rules are combined with network marketing strategies, so as to find possible problems in network marketing activities, and provide a basis for further revision or reformulation of network marketing strategies.

The premise of all this is based on the fact that there is a lot of website traffic, and to a certain extent, traffic is money. Du Niang's traffic has dropped by 20%, and if it doesn't improve as soon as possible, maybe the loss of advertising costs will be more than 20%.

……

Office of the President, Asia Pacific, Google.

"Why is Yahoo Search, which has not been established for a long time, developing so fast in the Celestial Empire, and why is Google growing slowly?".

"Recently, the market share of Tianchao Du Niang has been declining, and most of the declining part has been seized by Yahoo search."

"Yahoo Search can seize the market, why can't we? The company pays you so much salary, not for you to drink coffee in the office."

"President, there is no way for Yahoo to rise fast, Yahoo is currently the largest website in the world, and they set Yahoo Search as the default search engine, which has a great impact on our global market share, and even the market share in the United States is declining."

"What I need is not an excuse, what I want is the result, even if there is the influence of Yahoo.com, but Yahoo.com does not have much market share in the Celestial Empire, and it is impossible to drive Yahoo's search traffic to rise so quickly."

"President, you're so right. Yahoo also cooperated with Hao123, the largest navigation website, in the Celestial Empire, and asked the other party to set them as the default search engine, and before that that position had been Du Niang's. That's why Du Niang's traffic has dropped so much, and the share of the second decline has basically been eaten by Yahoo Search."

"Is that navigation website you just talking about so influential?"

"Hao123, this is the largest navigation website in the Celestial Empire, and many people use this website to log in to other websites. President, the market of the Celestial Empire is very special, many netizens have a very low awareness of the Internet, but their willingness to go online is very strong, and the navigation website has a great impact on them."

"Is there anything special about this navigation site, and why is it so popular?".

"There's nothing special about this website, it's very simple, it's just a collation of links to various websites on the page. If there is something special about it, it is that it is the earliest navigation website of the Celestial Empire, which has occupied almost 100% of the market for many years, and netizens have become accustomed to using it. President, you should know that getting used to this is the most terrible thing, and that's what we're after."

"Since their influence is so great, then we will also cooperate with them, Yahoo is willing to pay 1 million for advertising, we will pay 2 million, Yahoo will pay 2 million, we will pay 4 million, it really can't work, we will buy them directly. The company is preparing to log on the NASDAQ in the second half of the year, and now it is very much in need of the Celestial Empire, an emerging Internet market, to have a beautiful performance, which is the task of the headquarters, and it is a political task, do you understand?".

"I understand, I'll arrange for someone to negotiate with them right away."

"There is no need to arrange personnel, you go by yourself, if you can handle this matter, the bonus at the end of the year will definitely satisfy you."

"Okay, I'll get in touch right away".

……

Yahoo headquarters.

"Recently, the performance of the Celestial Empire branch has been very good, and the share of the search engine is better than I imagined."

"It's all because of the president's good strategy that will lead to today's results."

"Haha, this is inseparable from the efforts of the Celestial Empire Branch, continue to maintain this momentum, and we will soon be able to surpass Google in the Celestial Empire to become the second in the market."

"The first is also very fast".

"Haha"!

"Haha"!

……